September 17, 2021

Sticker marketing: what is it & why you should do it?

Are you running marketing campaigns and don’t use stickers? Maybe the only channels you focus on are digital?

If you’re looking at other ways to grow your business and need ideas, we’re here to help. We’ll share with you several different ways you can use vinyl stickers in your marketing to help your business grow.

What do we mean by stickers?

We just need to clarify exactly what we mean when we refer to stickers. 

We are talking about physical pieces of printed paper or plastic that you can stick to stuff. We’re not talking about the stickers you get on Whatsapp.

Why should I consider stickers?

Because they work! It’s as simple as that. Here is an example of a brilliantly successful campaign that we’d probably all heard of.

Coca Cola’s ‘Share a Coke’ campaign was a big deal for Coke. They put thousands of popular names on their products and then told us to find a Coke with our name. 

It was super successful – so successful, in fact, that they later revamped the campaign using holiday destinations instead. Coke increased consumption from 1.7 to 1.9 billion servings every day, and they were the top trending topic on social media. Well done, Coke.

Why should you include stickers in your marketing?

Stickers are an excellent device to help build a brand and market your business for 3 reasons:

  1. They allow you to customise your product. This can be in the form of limited edition ranges or as personalisation for the customer. Personalisation is a huge growth industry as we all want more & more customised product. Finding a label printer to partner with is your way to achieving this.
  2. They are cheap. Low costs are great for lowering risk and making it easier to get a high return on investment, which is something we all want!
  3. And finally, people don’t think of stickers as a selling tool. Sending your customer a sticker will seem like a gift that they’ll stick in a useful place if they love your product.

Why using gifts is so powerful?

Gift giving is a well-known sales tactic but isn’t used as much in today’s digital world.

Giving gifts works because social psychology’s rule of reciprocity tells us that when someone receives a gift, they want to return the favour. 

This can be in the form of a gift back (think presents at Christmas and how awkward you feel if you get a present from someone you haven’t bought one for in return) or a social media shout out. The benefits can be significant!

We hope you’ve enjoyed reading this article and that it has persuaded you to try sticker marketing. Why not get printed stickers and include them in your marketing plans for 2021.

If you have any questions, comments or want to find out more about marketing using stickers, please get in touch using the comments section below.


Image credit: Pixabay