The company’s open, integrated platform enables brands to put human connection back into the art of marketing
Acoustic, an open and independent marketing cloud and analytics provider, today announces the extension of its U.K. footprint with additional investment in sales, marketing, and customer service, also confirming its EMEA Go-to-Market (GTM) leadership with John Story as Vice President, Deputy General Counsel Global GTM, based in London, and announcing the appointment of Roy Jugessur as Vice President, EMEA Sales, responsible for leading sales and customer success in the region. Jugessur joins Acoustic after serving in senior roles at companies including Thunderhead, Selligent Marketing Cloud, and Experian Marketing Services. Jugessur is also based in London.
Since its market entrance in 2019 following Centerbridge Partners’ acquisition of IBM Watson’s Marketing portfolio, with market position, customer scale, and a proven technology platform, Acoustic has grown to serve an international client base including Fortune 500 brands. In the U.K., it counts leading retailers and brands, including Harrods, SportPursuit, and the Royal National Theatre amongst its customers.
In addition, Acoustic was recently recognised as a Leader in The Forrester Wave™: Mobile Engagement Automation Q3 2020, as well as a Spring 2021 G2 Leader in Enterprise Marketing Automation, and the “Best Overall MarTech Vendor” according to the MarTech Breakthrough Awards.
The open technology ecosystem that Acoustic champions easily integrates with other leading services at scale, complementing tools already used by marketers to connect data across ecosystems, remove fragmented processes, and uncover novel customer insights that can drive growth. Its solutions are designed to remove friction and deliver a more consistent experience to the market, while still fiercely championing and protecting the privacy customers want.
Online retailer SportPursuit has been working with Acoustic to develop highly precise and personalised email communications with subscribed members prior to, and during the pandemic.
“We deliver 45 million emails each month, which generate 85% of our revenue,” comments Andrew Bell, Head of CRM. “With that sort of frequency, if you’re not staying relevant, you’re going to suffer. Working with Acoustic, we have been able to grow long-term engagement for our members based on user behaviour.”
Norman Guadagno, CMO, Acoustic adds: “The pandemic has highlighted the need for effective, empathetic, and genuine communications between brands and their customers. Marketers relying on siloed MarTech applications and siloed data will struggle to achieve this, as they lack the capability to listen and understand their customers in the way customers want to be understood.
“Marketing today is all about capturing data – and using that data to power true human connections between a brand and the individual. At Acoustic, we believe in the intersection between humanity and technology as the core of modern marketing – and we’re excited to extend our reach to help U.K. marketers achieve this.”