September 17, 2021

Protect Line Appoints Pedro Coimbra Fernandes as Chief Financial Officer

Award-winning life insurance broker Protect Line welcome Pedro Coimbra Fernandes to their ever-growing organisation as Chief Financial Officer.

Protect Line have grown to 270 employees in 2021 and reported a turnover in excess of £20 million in 2020. The business is also gearing up to become directly authorised with the Financial Conduct Authority (FCA) later this year.

As CFO Pedro will work with Founder-Directors Jo and David Brewer to drive the company forwards and achieve the businesses strategic growth objectives.

Pedro has also held the position of CFO a number of organisations but is well known at AIG (American International Group) where he covered the UK, US, Latin America, Caribbean, Middle East and North Africa, Central and Eastern Europe at various points in his tenure. He has experience of working specifically in the protection market globally gives him a unique insight into the market.

Pedro joins Protect Line from Hiscox LTD, a Bermuda-incorporated insurance provider, listed on the London Stock Exchange where he was Interim Chief Financial Officer of London Market and Hiscox Syndicates Limited.

Pedro has an MSc in International Finance, BA (Honours) in Economics and has studied Executive Leadership at Darden Business School and Said Business School, Oxford University.

Co-Founder and Director David Brewer said; “We are delighted to announce this key appointment to our business. Pedro comes with a wealth of knowledge and experience which we know will be invaluable in achieving our strategic growth objectives. We are looking forward to working with Pedro and helping take Protect Line to the next level.”

Jo Brewer, Co-Founder and Director said; “Pedro joins us at an important point in our growth plan. His pedigree of experience is rare to find the Insurance space, let alone in the life insurance industry. We believe Pedro’s wealth of experience will help us build and refine our structure. His appointment gives us an opportunity to enhance our control of the business growth during this next phase.”

Pedro commented; “I’m delighted to have met David, Jo and some of the wider team already. After working for global PLC’s in leadership roles, I wanted a new challenge. I’m impressed with what Jo and David have achieved at Protect Line already. The foundations of the business give me a great platform to help them achieve their growth plans.”

About Protect Line

Protect Line is one of the UK’s fastest growing Life Insurance Brokers. Established in 2010, the business was the result of pure passion and entrepreneurial drive, underpinned with a core focus on doing the right thing first time, every time. They have protected over 200,000 families with life insurance and protection products.

Their founders have a clear mission which is to protect as many UK families as possible, preventing financial hardship for loved ones left behind. They pride themselves on transparency and simplicity. Clients are provided with honest and impartial information as part of the fee-free service.

Their specialists are based in Bournemouth and London. https://protectline.co.uk