Amid the climate crisis, Planet Marketing has introduced a new concept of marketing; an agency designed exclusively for leaders in sustainability.
Planet Marketing, a new marketing agency for companies in sustainability, has launched.
The fight against the climate crisis is no longer the remit of activists and NGOs. Around the world, businesses are becoming conscious of their role in climate change, sustainability, and net zero. This shift has created an opportunity for brands and marketers to promote their green credentials but in some cases, “greenwash” their business models. Greenwashing has become a controversial topic, as it makes it more difficult for authentic sustainable brands to stand out.
Planet Marketing was founded to tell socially conscious brand stories and ensure that these brands that are doing genuine good are better understood.
“With an appreciation of the collective effort required to achieve net zero, Planet Marketing is committed to helping market businesses that have sustainability at their core. We can deliver targeted and focused campaigns that amplify the call for planet consciousness and drive business to a brand,” said Planet Marketing Founder and Managing Director, Simon Ellis.
“Climate Conscious Marketing is about supporting those brands that are doing good, to ensure their message is understood and is heard above the noise. It is a total paradigm shift to the way marketing is approached, focusing on ethics, purpose, authenticity and transparency. We want to tell socially conscious brand stories that engage minds and win hearts,” said Johanna Andersson, Marketing Director at Planet Marketing.
Despite price-premiums, sustainability-marketed products grew over seven times faster than conventional products between 2015 and 2019 as consumers started to make more ethical and sustainable choices. This has been replicated in B2B decision-making where approximately 62% of purchasing decisions are made emotionally (Raconteur).
Simon Ellis continued: “It can be difficult for authentic brands to stand out amongst the many businesses trying to appeal to this segment. Brands that are leading the way often find their messaging lost in a busy marketplace of green claims or confused by the sheer number of certifications, indices, complex science and acronyms that don’t work in favour of clear customer communication. We are changing that.”
Sustainable marketing is much bigger than creating a short-term emotive response. It uses purposeful messaging to tell the story of a brand’s carbon reduction activities, net zero strategies, circular economy innovations, social justice campaigns or philanthropic efforts. Climate-conscious marketing is a vehicle for sustainable brands to help bring the client along on the journey. It creates dialogue, develops relationships and contributes to a positive global impact that goes far beyond a business’ clients.
About Planet Marketing
Founded in 2021 by a team of strategic and creative marketing experts passionate about sustainability, Planet Marketing is a full-service digital marketing agency exclusively working for leaders in sustainability.