New sales manager appointed by Bellway

A new sales manager has been appointed at housebuilder Bellway’s Northern Home Counties division.

Aly Morehen, from Northamptonshire, is now based at the company’s divisional office in Milton Keynes. His new role includes the management of four of Bellway’s active sites in Bedfordshire: Eastcotts Green and Eastcotts Place in New Cardington, Brook View in Wixams, and Berry Wood in Wootton.

Aly has been working in the housebuilding industry since 2015, working his way up from a Sales Advisor to Sales Manager.

Bellway is a well-known national housebuilder with a five-star rating from the Home Builders Federation (HBF). The company recently retained its five-star status for the fifth successive year.

The award demonstrates that over 90 per cent of Bellway’s customers who completed the HBF’s National New Homes Customer Satisfaction Survey would recommend the housebuilder to a friend.

Aly has only been in his current position for a couple of weeks but is already looking towards the future with the role.

Aly said: “I’m enjoying being part of the Bellway Northern Home Counties team so far. To be working for a housebuilder with an excellent reputation in the industry is fantastic and it is clear to me, after only a few weeks of being in the team, just how much everyone in the business cares about the work being done. To join at a time when the company has retained its five-star builder status – which is based on feedback from customers – speaks volumes for the care and consideration delivered.

“Ensuring customer satisfaction is a key element of the sales manager role and something I value tremendously. Buying a new home is a major life decision, perhaps the most important one people will make, and it is vital that our customers are supported during this process and that we, as the sales team, make it as seamless as possible for them.

“Looking forward, I want to be able to significantly contribute to the division, particularly in maintaining its recognised high-standards in delivering quality homes on aspirational developments where people want to live.”

Luke Southgate, Sales Director for Bellway Northern Home Counties, said: “We are pleased to welcome Aly to the team and look forward to seeing his achievements at Bellway Northern Home Counties. With his previous experience in the housebuilding industry, we are confident that he will be able to do well in his role and aid in the growth and success of the division.

“With Bellway’s recent retention of five-star builder status, a new sales manager for the division will only increase the high level of care we provide to our customers in Bedfordshire and beyond.”

Bellway Northern Home Counties’ offices are based in Caldecotte, Milton Keynes, and the division is currently building in locations across Bedfordshire, Northamptonshire, Oxfordshire, Buckinghamshire, and Cambridgeshire.

More information can be found at


  • Aly Morehen, Sales Manager for Bellway Northern Home Counties