National student design competition: shortlist announced

Students from Essex, Surrey, Derbyshire and the West Midlands are amongst those named as JDO RAW 2021 shortlist is announced.

Conceived in 2013 by JDO, the award-winning brand design and innovation agency, JDO RAW is now recognised as one of the UK’s foremost student design competitions with a reputation for discovering exceptional talent and launching careers.

This year’s brief was one of the most challenging to date with students asked to take an everyday item and make it stand out from the crowd. To create something they would be happy to put in their trolley and proud to showcase on their kitchen counter.

And they didn’t disappoint.

Jorja Taylor, a third year student studying at Nottingham Tent University, chose rice – creating a cool, covetable brand and asking people to simply be ‘nice’. Billy Betts, a third-year student at Norwich University of Arts, opted for flour – bringing colour and personality in the shape of ‘Flour Power’. And Dan Trent, a third-year studying at the Arts University of Bournemouth opted for eggs – creating ingenious collapsible packaging to save space in the recycling process.

Other everyday items treated to a 2021 makeover included bread, gravy, pasta and no/low alcohol.

The winner of JDO RAW 2021 will be announced at a virtual ceremony in mid-July with the winner walking away with cash, equipment, mentoring and a paid internship at JDO.


Benjamin Strong, Arts University of Bournemouth

Billy Betts, Norwich University of Arts

Caitlin Climpson, Norwich University of Arts

Cameron Day, University of Lincoln

Dan Trent, Arts University of Bournemouth

Emily Climer, University of Lincoln

Jorja Taylor, Nottingham Trent University

Mia Cann, Arts University of Bournemouth

Tom French, Norwich University of Arts

Zion Davidson, Norwich University of Arts