New hospitality management Certificate in Artificial Intelligence launched by higher education partners Les Roches and aivancity

Les Roches, one of the world’s leading hospitality business schools, and aivancity, the Grande École of Artificial Intelligence, have come together to launch the first Certificate in Artificial Intelligence (AI) applied to hospitality management.

The hospitality sector generates large masses of data, and these data can enable optimising customer relations almost in real time through AI. Indeed, a recent report by Skift and AWS Travel and Hospitality found that 73% of hospitality leaders feel data analytics is very important or critical to the business success of their company. However, the same Digital Transformation report also highlighted concern and a lack of confidence in employees having the necessary training to support their company’s digital objectives.

Now, Swiss-rooted Les Roches, which was recently ranked in the top three for employer reputation in the QS World University Rankings 2021, and aivancity, the Paris-Cachan based School for Technology, Business and Society, have designed an innovative program dealing with the challenges of big data and AI in the industry.

The five-day program, running from September 2021, will feature expert faculty from Les Roches and aivancity as well as world-class industry specialists and scientists. It includes two days of sprint design focusing on imagining and prototyping an AI solution for the hospitality industry. The program will be open in a first phase to current students at Les Roches and is a first step in the two institutions’ collaboration.

Les Roches, part of Sommet Education, and aivancity want the minds of tomorrow to understand the language and part of the technicality of AI solutions, its sociological and ethical impacts, as well as its business, managerial and organisational consequences.

Christine Demen-Meier, Managing Director Worldwide at Les Roches, said. “After the creation of a dedicated Master’s in Hospitality Strategy and Digital Transformation and the launch of Spark Innovation sphere, a new start-up incubator and technological innovation in the hospitality industry by Les Roches, this certificate is another step forward to advance the integration of technology within our curriculums.”

“The need in the hospitality industry to digitalise the service is strong,” explained Pierre Ihmle, Chief Academic Officer at Sommet Education. “In any technological development, the notion of ethics is essential, and the human being must remain at the core. aivancity was the perfect partner to develop this certificate with because of their expertise on the subject of AI, of course, but also because of their high consciousness of the ethical impact of AI for our society.”

Tawhid Chtioui, Founding President and Dean at aivancity, added: “AI has become one of the keys to success for any company wishing to improve the whole of its business processes, from production to customer relations, in all activity sectors. The hospitality and tourism sector is in that sense a huge territory of opportunity and exploration for AI.”

Founded in 1954, Les Roches offers both undergraduate and graduate degrees in hospitality, tourism and event management following the Swiss model of education. With three campuses across Switzerland, Spain and China, and a student body of more than 100 different nationalities, the institution provides students with a unique culturally diverse experience.

aivancity positions itself as a hybrid higher education institution integrating both technical skills in artificial intelligence but also business and ethical skills and knowledge (including legal issues and the human impacts of AI and data).

Could hybrid working be a security red flag?

Danny Scholfield, Security Expert and Managing Director of  Expert Security UK, considers the security considerations businesses need to think about when adopting a hybrid working model:

It’s been one crazy year to say the least. We’ve all had to adapt, and it hasn’t been easy. We’ve had to work out new ways of doing things, and that includes our business operations and working models.

2021 has seen a massive shift to the hybrid working model, leaving full time office life in the rear view mirror. Both employers and employees have taken to the blended model of alternating office and work-from-home – but it’s important that businesses don’t become complacent about business security, especially now that criminal opportunists are also becoming fans of hybrid working.

 

Why do thieves like hybrid working?

To you and your staff, hybrid working means a couple of days at home and a couple in the office. What the wrong ears hear is that an office is completely empty for a few days a week. An office filled with expensive equipment.

As businesses switch to more work-from-home days, that means a lapse in security – at least in a thief’s mind. When business owners and their staff work away from the office, eyes are taken off the ball. Knowing there are more vacant premises around, with equipment and technology just sitting there, robbers can plan and take advantage of this.

 

UK robbery offences at a 12-year high

When the latest figures recorded a 12-year high for robbery offences in the UK in 2019/2020, it’s hard not to draw a connection. More businesses either shut up shop or sent staff away to set up home offices. Once bustling hubs for workers and shoppers, cities and towns became ghost towns. Criminals are opportunists, and when there are more vacant businesses – paired with empty streets – you’ve got a hotspot for robberies, especially if security is weak.

 

How to better protect your business when hybrid working

Here’s some tips that business owners can implement immediately:

1. Social media security

First off, take a minute to review your social media. It’s one of the easiest ways to get insight into your business, and you’ll be surprised as to what criminals can gather from your social channels. Whilst it’s good to communicate to your followers with updates on opening hours and such, just be mindful about displaying your work-from-home days.

Also, while showing off is nice, it can be costly. Don’t post about the new technology you have just installed, especially if it’s not important to your customers. If you’re treating the business and your staff to new gadgets, make sure your social media guys aren’t posting about it. Of course, it’s up to you, but think about who is watching and doing their research. Your channels are public with all the key info handily available – opening hours, location, website, contact details and all the public images and notices. Have more mystique.

 

2. Only store what you need

Now that there are fewer office days, a declutter should be on the cards. Anything you don’t use or need, you can sell or donate. If there’s expensive equipment lying around that’s not being utilised, it’s best to either make money back or keep it stored elsewhere so it’s not a potential target. If you are keeping a lot of expensive equipment in vacant premises, consider installing bars over the windows.

 

3. Invest in robust bricks-and-mortar security

 Whatever your budget, there are different ways to incorporate access control for your premises, and it’s one of the most crucial security measures any business can implement, especially now.

Security gates with access control are incredibly effective at stopping unauthorised people from gaining entry. Car park barriers and bollards are also an easy way to keep any getaway vehicles out.

CCTV is also a best friend to any business, high-quality ones that offer video analytics that is. But don’t let it just sit there, use it and review it. You may even detect clues and help prevent an incident happening in the first place.

 

4. Make technology mobile

Laptops instead of computers are a great idea, especially for hybrid working. Employees can take work laptops home easily for the in-between homeworking days. So, not only is this more efficient and convenient, it means your assets and technology are more guarded. It’s the same for tablets and work mobiles. Having easily portable technology is good for business, hybrid working, and security.

 

5. Don’t forget about deterrents

There are deterrents that often people forget about. Simple signs to warn people of alarms, CCTV, and even the fact that you don’t leave equipment  inside overnight can go a long way.

The best deterrent is showing you have all the top security measures in place. So, it pays to make sure your overall commercial security is refreshed and not looking tired or weak. Robbers and criminals will take notice, and now more than ever, it’s vital to keep your premises secure and protected.

Small-scale property development opportunities

By Ritchie Clapson CEng MIStructE, co-founder of propertyCEO

If you are considering property as a potential investment opportunity, career path, or spare-time enterprise, there are a variety options to choose from. Small-scale development is one area that an increasing number of investors and landlords are moving into. It can be lucrative, and a lot less scary than many people imagine.

 

What do we mean by small scale?

Typically, you would be building somewhere between four and 20 flats and planning to make a minimum 20% margin on what you sell them for. As an example, let us assume you started small and converted a small shop, office, or commercial building into four flats which you then sold for £150,000 each, then you would expect to make a profit of £120,000. If your next project saw you convert 12 flats, based on the same numbers, you would make £360,000. In development terms, that is relatively small beer, but compared to the long game that is buy-to-let or a graft-intensive doer-upper, nice numbers.

 

Is there a great deal of work involved?

As there is more money involved compared to a flip (a small project where savvy DIYers and bargain hunters freshen up run-down homes and flip them on for a profit), developers can afford two things that make their lives considerably easier.

The first thing you can do is hire a Project Manager. The Project Manager’s job is to oversee the development for the developer. Worried you might be out of your depth (or get exasperated), turning up on-site to manage architects and contractors? Well, your Project Manager will do this for you. A highly experienced set of eyes and ears managing things on site, looking after your interests, and reporting back to you regularly.

Secondly, developers can also afford to hire a main contractor. Where flippers and doer-uppers make do with a general builder and then employ many of the other trades directly, a small-scale developer uses a contractor who is responsible for all of the trades/subcontractors. This makes life considerably easier since there is only one relationship to manage, and the contractor then coordinates all of the construction team.

Additionally, because you have a main contractor AND a Project Manager, you do not need to oversee everything yourself—you play the role of CEO instead of being a hands-on-newbie-project-manager—leaving you with more time than if you were involved in a smaller project where you frequently need to be on site. In fact, most small-scale developers oversee their projects in their spare time.

 

What skills do you need?

Your critical job as the developer is to create your own development ‘brand’, pull a team together, get the finance sorted, and then find profitable deals. And, of course, you need to be able to make decisions under advisement from your professional team since you are the ultimate boss. It is very much like the role of the CEO, and as such, you need to have solid organisational and management skills, as well as good interpersonal and communication skills. I would never tell anyone that property development is easy, but many people already have the generic core skills to be able to do it successfully. And to correct another popular misconception, you typically need to invest less of your own money in a development than you might think.

 

Remember there is risk

There is a reason why property developers take the lion’s share of the profit, while everyone else gets a fee, and primarily it is all about risk. There is no getting away from it – property development has many moving parts and is inherently risky. But, if you get yourself educated, it is possible to de-risk the development process significantly. It is the people who ‘jump in and go for it’ who tend to come a-cropper. I have certainly trained many developers who had learned the hard way that they did not know what they did not know.

 

Why is it so lucrative?

Converting unloved commercial property into attractive residential units generates a significant premium, particularly in a market where so many owners of commercial properties are financially challenged. And in my 40 years’ experience, relatively few developers know how to convert properties well.

The government recently announced a whole range of Permitted Development Rights in England, making it possible to convert many commercial buildings without needing full planning permission. These rights come into effect from August 2021, so the timing could not be better to take a long, considered look at the opportunities offered by small-scale development.

 

 

ABOUT THE AUTHOR

Ritchie Clapson CEng MIStructE is co-founder of propertyCEO, a nationwide property development and training company that helps people create a successful property development business in their spare time. It makes use of students’ existing life skills while teaching them the property, business, and mindset knowledge they need to undertake small scale developments successfully, with the emphasis on utilising existing permitted development rights to minimize risk and maximize returns.

https://propertyceo.co.uk/

 

 

 

 

 

 

 

 

 

National student design competition: shortlist announced

Students from Essex, Surrey, Derbyshire and the West Midlands are amongst those named as JDO RAW 2021 shortlist is announced.

Conceived in 2013 by JDO, the award-winning brand design and innovation agency, JDO RAW is now recognised as one of the UK’s foremost student design competitions with a reputation for discovering exceptional talent and launching careers.

This year’s brief was one of the most challenging to date with students asked to take an everyday item and make it stand out from the crowd. To create something they would be happy to put in their trolley and proud to showcase on their kitchen counter.

And they didn’t disappoint.

Jorja Taylor, a third year student studying at Nottingham Tent University, chose rice – creating a cool, covetable brand and asking people to simply be ‘nice’. Billy Betts, a third-year student at Norwich University of Arts, opted for flour – bringing colour and personality in the shape of ‘Flour Power’. And Dan Trent, a third-year studying at the Arts University of Bournemouth opted for eggs – creating ingenious collapsible packaging to save space in the recycling process.

Other everyday items treated to a 2021 makeover included bread, gravy, pasta and no/low alcohol.

The winner of JDO RAW 2021 will be announced at a virtual ceremony in mid-July with the winner walking away with cash, equipment, mentoring and a paid internship at JDO.

JDO RAW 2021 SHORTLIST:

Benjamin Strong, Arts University of Bournemouth

Billy Betts, Norwich University of Arts

Caitlin Climpson, Norwich University of Arts

Cameron Day, University of Lincoln

Dan Trent, Arts University of Bournemouth

Emily Climer, University of Lincoln

Jorja Taylor, Nottingham Trent University

Mia Cann, Arts University of Bournemouth

Tom French, Norwich University of Arts

Zion Davidson, Norwich University of Arts

 

Building contractor shortlisted for sustainability awards

Two Passivhaus schemes in Mid Wales have earned the building contractor behind the project two top award nominations.

Pave Aways has been shortlisted in the sustainability category in the Wales Property Awards for Passivhaus homes it built in Sarn and the new Welshpool Church in Wales Primary School, which was completed last December. Both projects were delivered for Powys County Council.

The winners will be revealed in a ceremony at Cardiff City Hall on September 15.

The £1.3m development in Sarn, near Newtown, was the first Passivhaus development that had been built for the local authority. The seven energy efficient homes – four two-bedroom bungalows, two two-bedroom and one three-bedroom houses – were built using low energy construction methods and include sustainability features such as solar panels and mechanical heat ventilation recovery systems.

Pave Aways took over the building of the partially completed Welshpool Church in Wales School in January 2020, following the collapse of the original contractor. The 360-pupil school was built around a sustainably sourced timber frame and features a superior level of insulation and was built to be airtight. It also has a heat recovery and ventilation system and solar panels on the roof to minimise running costs.

Managing Director Steven Owen said both projects were equally deserving winners.

“Both schemes were delivered during a testing time for construction following Brexit and during the covid pandemic, so it is testament to the hard work of our team, our partners, our sub-contractors and suppliers, that they have been recognised in these awards,” he said.

“There’s some tough competition from other big industry names, so to be shortlisted is an achievement in itself,” he added.

A new online family business community is launching

A new not-for-profit online initiative which connects family businesses across the UK is due to launch, providing businesses in the sector with interactive support and expert advice – and a fantastic community to be part of.

Launching on 17 June and organised and backed by The Wilson Organisation, a Nottingham-based third-generation family business behind the annual Midlands Family Business Awards – the online only Family Business Futures (FBF) initiative has been designed to bring family enterprises across the UK together.

Following the unprecedented events of 2020 due to the COVID-19 pandemic, which resulted in the absence of face-to-face meetings and many events including the Midlands Family Business Awards, FBF was born to establish an ethical, supportive and friendly online community of likeminded people to share networking opportunities, trusted support and expertise for family businesses to not only survive, but to thrive.

FBF aims to deliver a trusted space in which to connect people to other businesses in the community that understand the unique challenges of leading a family business, providing support and advice. It’s a safe space with active social hubs to connect people with each other, where they can share experiences, and build friendships and support networks.

Community areas are only accessible to trusted sponsors and supporters enabling family business owners to seek support and guidance from advisers that understand the sector and are active within the community.

A whole media centre is also available to share specialist content with all users including presentations and videos to benefit the community, with all the latest information and services that member businesses provide.

Annabel Jackson Prow, CEO of The Wilson Organisation, said: “Family businesses survive over generations by taking a long term and sustainable outlook. The past year has been incredibly challenging for so many of us and for family run businesses, big or small, we’ve all really felt it.

“We’ve launched the FBF website, so businesses will be able to build relationships, share their experiences with one another and seek guidance. There are so many unique challenges that come about when running a family business that only others doing the same thing will understand, so we are hoping this new site will be a trusted online space that people can turn to for help, support and for sharing great news and opportunities to network and interact within the sector.”

“We really encourage family businesses within our network and from all over the UK to sign up to the FBF, as the greater the online presence the community has, the more benefits received among family members, giving our network and its businesses a chance to flourish.”

FBF only works with organisations that the Midlands Family Business Awards have previously worked with, to ensure those introduced to members are trusted within the sector, and all membership requests are screened by FBF to ensure community safety.

To be part of the Family Business Futures community, please visit familybusinessfutures.co.uk or email membership@familybusinessfutures.co.uk.

Seven-minute Triple Antibody Test Launches to General Public in Exeter

Attomarker, a spin-out company from the University of Exeter, has launched its new COVID-19 seven-minute Triple Antibody test to the general public at Holmedale Health in the city. The test, which is unique in the market, will tell patients whether they have antibodies against the virus either from a previous infection or from the vaccine.

The launch in its home city follows positive results from an initial patient study at St. Thomas’ Hospital, London. It delivers laboratory quality, quantitative results in seven minutes, with a 95% sensitivity and 96% specificity, providing accuracy at point of care.

A small amount of blood is taken from the patient’s arm before being passed through a special filter to separate out the cells. This is then diluted and run through its LiScAR 6 before the device produces levels of multiple COVID-19 antibodies and C-reactive protein in the patient’s blood. Individuals can see the test generating data on screen. Results are shown in just seven minutes compared with up to 72 hours for tests that require to be sent away for laboratory analysis.

Dr Jonathan Snicker, who lives in Exeter, has been one of the first to use the service, with life changing results. “I started having extremely painful headaches over Christmas. By Boxing Day, I was unable to function. The pain was excruciating. My doctor diagnosed Cluster Headaches.

“I also felt so fatigued; like I was walking through thick soup. My antibody test indicated a previous infection with SARS-CoV-2 around the same time. I was flabbergasted at the result which explained my long-Covid symptoms. Luckily, I isolated anyway because of the Cluster Headaches, but I never even thought I had the virus as I’d not had the classic symptoms, no breathlessness nor cough. In that sense I was lucky, like everyone I considered the severity of what contracting full-Covid could mean and how hard it has been for sufferers and their families.

“The results of my test have provided vital information and honestly changed my life. Understanding what has happened to me and finding strategies to deal with Cluster Headaches and long-Covid has helped me and my family on what has been such a worrying health journey.

Jonathan’s results showed he had antibodies to the main part of the virus SARS-CoV-2, which is indicative of past infection. The results went further to show due to the antibody levels it would place the infection in December. It also showed that he had antibodies to the Spike protein of the virus, his first AstraZeneca (AZ) shot had worked.

Jonathan continued: “It was great to see Spike antibodies above the protective threshold after my first shot. I am due my second shot on 15 June; this is vital because a follow-up test a few days ago showed that my antibodies to the Spike had dropped below the threshold whilst my Nucleocapsid antibodies remain stable.”

CEO & Founder of Attomarker and Associate Professor of Physical Chemistry at the University of Exeter, Professor Andrew Shaw, says: “We were delighted to be able to help Dr Snicker; it seems fitting because he was directly involved in the fundraising for my research. In my own case I have not generated sufficient levels of protective antibodies despite being double vaccinated with AZ; so, I will discuss this with my GP. I tested three nurses; all double vaccinated with AZ.  Like me, two of them had not reached the protective threshold. A doctor, double vaccinated with Pfizer by January, has antibody levels below the threshold. This is vital information, for individuals and the NHS.

“Vaccination does not provide full protection for society. I believe this next generation of antibody tests, giving rapid laboratory level results on three classes of antibody in seven minutes and all at point of care, is vital for tackling this dangerous and persistent virus.

“The technology has been developed for over a decade and it’s another success story for British universities and British science in the global battle against COVID-19,” continued Professor Shaw.

“We were proud to have worked alongside St Thomas’ Hospital at the beginning of the pandemic and now to be offering the service in our home city before its roll-out nationally. The test will give people real clarity on if they have antibodies against the virus, and most importantly if these are above or below the recommended threshold. Also, whether they have contracted the virus previously and if their vaccine has worked.”

The test costs £125 – NHS workers get a 50% discount – and individuals can now book their appointment by using the online site:
https://www.attomarker.com/appointments#BookanAppointment

Flexible appointment slots are available to ensure anyone over the age of 16 years can book the test.

The service comes with results shown on a screen as well as patients being able to download Attomarker’s Biomark iOS app which will allow them to access their result data. Its functionalities will allow individuals to carry their results around with them in a personalised format and share with others.

Holmedale Health is first clinic to offer the service, but Attomarker are keen to foster relationships across the UK with other clinical facilities and medical teams ahead of launching its national service.

 

Synology Launches DSM 7.0 and C2 Cloud Expansion

A new cloud service designed to transform data collaboration, security, and system management

 Synology today announced the imminent release of DiskStation Manager (DSM) 7.0 and a massive expansion of the C2 platform with four new cloud services. Focusing on enhancing security, system management capabilities, and improving data collaboration, DSM 7.0 is an enormous step forward for Synology’s NAS and SAN product lines.

Building upon the success of C2 Storage, Synology is rolling out both hybrid and cloud-only products, a new password manager, directory as a service, cloud backup, and secure file sharing solutions. Synology is heavily invested in the platform and will start working on opening a new data centre location to expand its services to the Asia Pacific region.

Close to the source, how Synology edge solutions solve data management challenges.

“Large amounts of unstructured data is constantly being generated at exponential rates,” said Philip Wong, Synology CEO, and Founder. “Traditional centralised storage deployments can no longer keep up with ever-increasing bandwidth and performance demands. Edge cloud products, like Synology’s storage management line-up, are one of the fastest-growing solutions in the market today because they uniquely address the challenges that modern businesses meet.”

Over eight million of Synology’s data management solutions have been deployed worldwide1, each powered by the DSM operating system. As the world’s largest NAS OS, DSM uniquely combines storage interoperability, backup and data protection capabilities, and robust synchronisation and collaboration solutions together to address increasingly distributed workplaces and sources of data. Synology-developed add-ons, such as Synology Drive, Active Backup suite, and more, feature more than six million monthly downloads.

DSM 7.0, the next leap forward for the platform, will be released on June 292. Launching together with the massive new update includes brand new hybrid-cloud services, such as Active Insight, a large-scale device monitoring and diagnostics solution, Hybrid Share, which combines C2 storage flexibility and synchronisation capabilities with on-premises solutions, and C2 Identity, a hybrid cloud directory as a service to simplify cross-site domain management3. Together with platform improvements such as supporting up to 1 PB volumes for super-large tasks, DSM 7.0 also introduces security improvements in the form of Secure SignIn. This brand-new authentication system makes two-factor effortless and straightforward to use.

C2 new solutions & data centre

Launching immediately afterward, C2 Password, C2 Transfer, and C2 Backup are standalone solutions that address modern needs to protect passwords, share sensitive files, and back up any endpoints and common SaaS cloud services.

“Four years of rolling out and operating our cloud service has allowed us to integrate our expertise in data management with new technologies, enabling innovative optimisation that allow us to deliver a reliable but extremely cost-competitive solution,” said Wong. “We’re now looking at a path of rapid expansion into additional locations to address potential customers.”

Already in the works is a new data centre in Taiwan, which lies in the middle of all key markets in the Asia Pacific region. The expansion enables the entire C2 portfolio to be closer to customers, reducing latency and improving the end user experience in a manner similar to how Synology on-premises NAS and SAN solutions are doing for edge deployments.

“DSM 7.0 and the new C2 expansion bring forward Synology’s new outlook on data management,” Wong stated. “We will continue pushing the boundaries even further with closer integration, bringing out the best of both on-premises and cloud architectures together.”

Availability

DSM 7.0 has concluded over 7 months of public testing and will be available on June 292. New C2 solutions will be available starting from July 13.

4imprint study reveals 10 of the best brand logos

The most iconic logos of all time have been revealed, according to new research published by promotional marketing experts.

The Nike swoosh, the bitten fruit of Apple and Mickey Mouse’s simple silhouette have been voted as just some of the best brand logos.

Leading promotional products retailer 4imprint.co.uk polled the nation to discover the most iconic brands with the Nike swoosh – designed by Carolyn Davidson in 1971 – coming top (44%), followed by the ubiquitous Apple logo (34%), the brainchild of graphic designer Rob Janoff.

In third place was Mickey Mouse’s famous circular ears (21%)), used by Disney for many of its subsidiaries, while the castle and Walt’s famed signature features on its movies.

 

Which other brand logos made the definitive list?

Amazon’s arrow, Ferrari’s horse, the four interlocking circles of German car maker Audi and Adidas’s striped flower also ranked highly as did Coca-Cola’s swirly writing.

The data compiled by 4imprint, discovered that these logos are viewed as important to people with 83% of more than 1,000 respondents surveyed saying that they feel “comforted” when they see a logo.

And two thirds of us say that the logo of a brand plays a role in our purchasing decisions.

The research also found a link between logos and favourite brands with the top two brand logos – Nike and Apple also triumphing in a list of favourite brands.  Third on the list was Netflix with (36%) of votes.

 

What are the main reasons for choosing brands?

Price (57%) was the top reason, followed by reliability (55%) and then value (49%).

The research also delved into our relationship with corporations with 77% saying they “trusted” certain brands and 83% saying they chose brands that they had heard of.  Four out of five people said they had recommended a brand they trusted to friends out of a sense of loyalty.

Commenting on the research, a spokesperson from 4imprint, said: “Our results found brand logos are hugely important to many.

“Having the right logo as part of your company’s brand identity is crucial – if you get your logo and brand identity right, it can have a huge impact on the success of your business.”

Interestingly, the research found that 51% of people feel MORE connected to online brands such as Google and Twitter, compared to offline brands – with only 22% saying they felt less connected (and 26% saying they’re equally connected).

However, two thirds of respondents said that people do put too much trust in brands. And half of us have fallen out with a brand which we won’t use again.

 

What type of logos convey brand values the best?  

Monogram logos like Volkwagen, Gucci or Louis Vuitton came top with 44 % of the vote, followed by Wordmark logos such as VISA, Coca Cola, Google and NASA (41%) and Pictorial mark logos (or logo symbols) similarly to Apple’s, twitter and instagram came in third with 40%.

Findings published in a new report on the most iconic logos of all time by the promotional experts reveals that bold colours (51%) are seen as the most important part of a brand logo, followed by typeface (33%) and simple lettering (30%).

 

THE TOP 10 BRAND LOGOS AS VOTED BY BRITISH CONSUMERS

  1. Nike swoosh
  2.  Apple’s apple bite
  3.  Disney’s Mickey Mouse Silhouette
  4.  Coca Cola’s swirly writing
  5.  Amazon’s arrow
  6.  Ferrari’s horse
  7.  Mercedes three pointed star
  8.  Audi’s four interlocking rings
  9.  Jaguar’s Jaguar
  10.  Adidas’s striped flower.

 

Midlife review can help companies cope with colleagues who have to be carers

New research showing one in six workers may have to juggle their jobs with caring for a loved one in future is putting employers under the microscope, says Punter Southall Aspire.

That could be the situation by 2040 as an ageing workforce will be pulled in different directions by their priorities at work and at home, according to Aon.

Punter Southall Aspire’s Chief Executive Steve Butler said one in three workers will be 50 or older by 2025 and employers need to factor in this demographic change in tandem with the impact of caring for someone at home.

He said: “Midlife reviews are a useful tool too for businesses to support colleagues in their 40s and 50s to sound out their career, wellbeing, and financial future concerns. They help make the most of their existing workforce, reduce the risk of losing talent and ensure staff can enjoy fulfilling careers for as long as possible.

“Caring for a young family at the same time as an older relative is likely to become a common scenario and the pressure could manifest itself in more sick days as employees struggle to cope. It will dent productivity and damage health and financial wellbeing.

“Companies need strategies to support employees at all stages of their working life, from when they first start their career through to older employees who are in the middle or towards the end of their careers but who still have a significant and valuable contribution to make to the business.”

The author of “Mind the Gap, achieving success with intergenerational teams” added the generational mix in the workplace would inevitably become more complex, leading to a greater onus on businesses to respond to this social and cultural shift.

 For more information visit: www.psaspire.com