How can you help your team reconnect, and look after their wellbeing after furloughs and lockdowns

Inevitably there will be nervousness as well as excitement amongst team members as we go through the change adjusting to the return to the workplace, the end of furlough and the end (or indeed the continuation) of remote working.

 

Some businesses are aiming to restructure their workforce by having fewer days in the office, potentially creating a cultural shift. Clearly there are positives to this, but there are some negatives, for example a lack of connection and social interaction. Both are important aspects of people’s work life.

 

How can these potential downsides be mitigated? By introducing wellbeing initiatives to bring people together in a social environment.

 

There are three key steps to take:

  • Creating or updating a well-designed, comprehensive wellbeing plan that is then shared with your team
  • Say thank you, and start rebuilding relationships with a ‘Welcome Back’ day
  • An ongoing schedule of wellbeing events that will help look after your staff, build relationships, boost productivity, reward work well done, and show you really care about your team’s mental health.

 

Your wellbeing plan

 

An effective wellbeing plan for any business should be a shared document of information, that everyone has read and has access to. It should reflect the ethos and culture of the business.

 

The wellbeing plan details how the business looks after its employees in addition to the traditional benefits like gym memberships and holiday days.

 

For example, it could include a list of events funded by the business that employees across the workplace can attend. Choosing activities that focus on wellbeing can have a hugely positive effect.  They build morale, embed the culture, help develop and strengthen relationships, and ensure that employees are looked after, as well as knowing how to look after themselves and each other. These events work especially well if the experiences / activities are engaging and fun – rather than always about work.

 

Although wellbeing is very difficult to measure and some benefits are intangible, an effectively delivered wellbeing plan can improve many areas of the business, so keep a log of the improvements; some will be measurable, some anecdotal. But success is a motivator, being back together after 15 months or so is something worth celebrating.

 

A warm welcome back 

 

A ‘Welcome Back’ day can help rebuild connections, introduce new people to the team, help smooth the transition to new ways of working, changed work schedules and being apart from colleagues.

 

By specifically organising a day with a wellbeing theme, you can address many of the remote working/return to work concerns that people may have in a safe, relaxed environment. An event or adventure away from the office, something that staff would happily choose to do themselves at the weekend is ideal.

 

Involve your staff in choosing the sort of day they want and the activities they’d like to take part in. This will demonstrate that the day is about them, not the business.

 

Providing you choose activities that are fun, and not just ’let’s talk about work and how much more we can do’ then this type of event can also be a great way to say thank you.

 

Schedule fun-focused wellbeing events

 

Bringing in regular, enjoyable, wellbeing-themed Away Days, perhaps on a monthly basis, that the entire workforce can benefit from, can help keep communication alive, relationships fresh and engagement high. Over time, the boost to morale will have everyone on board and working towards the goals and visions of the business, making it not only more productive but an employer of choice.

 

The scheduled events can be worked to create cross-selling and information sharing within the business and between departments, whilst strengthening those internal relations around the activities. Mixing fun and work creates a relaxed, open environment where ideas and creativity are more likely to flow and where they can be easily shared by individuals.

 

The wellbeing of your team is of paramount importance. It’s a good idea to revisit the concerns you may have had at the start of the pandemic. The concerns about keeping your team in touch and connected and, most importantly, retaining the sense of camaraderie that can be lost when people are working remotely.  By communicating your plan to everyone and putting it into action, concerns will be alleviated, and people will feel relaxed as they reconnect.

By Craig Bulow, Corporate Away Days

 

ABOUT THE AUTHOR

Craig Bulow is the founder of the Away Days Group. Corporate Away Days are a corporate wellbeing events company delivering engaging, inspiring and exciting events focussed on Mindfulness / Wellbeing and Reward / Recognition activities. Corporate Away Days also creates, designs and builds corporate wellbeing policies and provides leading experts for interactive workshops, seminars and talks on improving mental health and overall wellbeing.

 

Every Corporate Away Days event and activity is chosen with wellbeing as its focus, helping to encourage employee engagement, foster connections and build relationships within the business.

 

Web: http://www.corporate-away-days.co.uk/

Jubilation for Cleanology after being named winner at Living Wage Champion Awards

A long term commitment by London-based commercial cleaning company Cleanology to fair pay has resulted in a win at the recent prestigious Living Wage Champion Awards.

CEO Dominic Ponniah celebrated the win with staff, saying: “Of all the awards Cleanology has won in recent years, this has the most significance. It means so much to our team, which campaigns tirelessly to make Cleanology a Living Wage company. In an industry known for low pay and fast turnover of staff, we are committed to changing the landscape, and we are unbelievably proud to receive recognition for our work.”

Cleanology was the winner of the Recognised Service Provider 2021 category. Since 2017, the company has almost doubled the number of employees receiving the Real Living Wage. As well as promoting fair pay among clients through awareness-raising events and annual reviews, it includes a Real Living Wage option in every new bid and makes it clear that this is the preferred way of working. Forty per cent of bids include the Real Living Wage as a mandatory element.

In 2019, Cleanology – based in Clapham, South West London – commissioned the first independent research into attitudes around wage levels and perceptions towards cleaners’ pay.

Ponniah added: “Fair pay is a basic right. Signing up to the Real Living Wage offers employees security and gives a clear message that they are valued. In return, we are rewarded with greater loyalty and more thorough work. We will continue to push for the Real Living Wage throughout our organisation.”

Laura Gardiner, Director of the Living Wage Foundation, which organised the awards, said: “Despite the challenges of the past 18 months, the Living Wage movement has never been stronger – we’ve continued to grow, welcoming our 7,000th employer, and we have come together to recognise some of the outstanding work these employers have done. The Living Wage Champion Awards 2021 are a fantastic opportunity to celebrate the importance of a wage that truly covers the cost of living and the value this provides for workers and businesses, and I congratulate Cleanology on their deserved award.”

The annual Living Wage Champion Awards celebrate notable employers that pay the Real Living Wage. This year, they recognised 20 years of the Living Wage campaign. Last week’s awards were hosted by YolanDa Brown, well-known saxophonist, composer and broadcaster. The awards were sponsored by Aviva.

 

London eco-cleaner producer secures Ocado listing

Ethical B-Corp brand forecasts 400% growth as it adds online retailer to its growing roster

 

Wilton London, a certified B-Corp business and producer of unique, eco-friendly, plant-based cleaning products, has secured a national listing with the UK’s biggest online grocer Ocado.

 

With its full 11 product portfolio being offered via Ocado, the new listing provides Wilton with a national grocery footprint as the London-based company is on track to achieve 400% growth this year.

 

Founded in 2018, by ethical entrepreneurs Sam Whigham and Mike Perry, Wilton’s existing suite of products includes laundry care, washing up liquids, plastic free sponges and surface cleaners. All products are made with plant derived ingredients, free from harmful and toxic chemicals, created using biodegradable, Vegan Society-registered formulas.

 

This latest listing on Ocado adds to Wilton’s existing roster which includes over 300 points of sale nationwide including Lakeland, Booths, Farmdrop, Holland & Barrett and Robert Dyas.  Wilton’s products can also be ordered through its online shop and subscription service, which has attracted more than 10,000 digital customers to date.

 

Earlier this year, Wilton was also selected for the Virgin Collective Impact Programme which helps purpose-driven businesses maximise their potential.

 

Wilton London Co-founder Sam Whigham said: “We’re delighted to have secured this latest listing with the UK’s biggest online grocery retailer, Ocado. With Wilton on target to generate 400% growth this year, this listing will support the further development of our brand and build on our vision of bringing our range of eco-friendly, plant-based household cleaning products to homes across the country. With demand for genuine sustainability-focused, ethnically produced cleaning products sharply on the rise, securing the Ocado listing will ensure our offering is now even more accessible to UK consumers.”

 

Please visit: www.wiltonlondon.co.uk

Friends come together to support Forever Flowers

Friends Rachel Cable and Carly Murray have come together to support Forever Flowers and shared their experiences of hospice care as they remember their loved ones.

Forever Flowers is a new campaign by City Hospice, Cardiff’s local hospice, which invites supporters to purchase a limited-edition flower to celebrate the lives and remember much-loved family members, friends and loved ones. The unique tributes will feature in a special display in the grounds of Cardiff Castle from Saturday July 24 to Sunday August 8.

In recognition and appreciation of the care City Hospice provides to people in the capital, from specialist at-home care for patients to support services for families, Rachel and Carly are getting involved with Forever Flowers this summer.

Rachel said: “My father passed away last summer of cancer. I didn’t really know anything about hospice care before my dad became ill and suddenly, City Hospice popped up and were able to navigate all the services and care that he needed. They looked after him at home and looked after us, his family, as well.

“I’m really excited to support this campaign because it’s a lovely way of remembering my dad at a time where we can’t all get together, hug and do all the things we’d normally do when grieving.

“The exhibition at the castle actually starts on the day that my dad passed away so it will be a nice way to mark the anniversary and once the exhibition is finished, we’re going to place our flower with the apple tree that we planted for dad on the allotment.”

City Hospice is Cardiff’s local hospice and is the only provider of home-based specialist palliative care in the capital – providing care and compassion for 550 patients at any one time, in addition to bereavement counselling and support services for families.  The support is really valued and means a lot to grieving families going through a challenging time.

Carly explains: “My mum passed away from COPD in 2017 and we’ve had so much invaluable support from hospice care. I’m supporting Forever Flowers because it’s just a really special way to commemorate her.

“It’s something you can do with others as well and they are all going to be displayed together. It’s a nice idea, that you are part of a tribe of other people who have dealt with similar things as you have; everyone coming together to celebrate loved ones and create something that is going to be really beautiful.

“Our family will be going to the castle to see the display. We haven’t decided yet where our Forever Flower will go afterwards but I will be asking my daughter where she wants Nanny’s flower to go so that she can be part of putting it somewhere special.”

Through their shared experiences of loss and hospice care Rachel and Carly’s friendship of 13 years has grown stronger.

Rachel said: “Because dad passed away during the pandemic, we couldn’t do all the things we normally do to grieve. Having a friend like Carly texting and ringing me to see if I was OK meant an awful lot.

“When it’s Mother’s Day, Father’s Day, Christmas or big events, it can be really difficult. Unless you’ve lost someone you don’t necessarily understand quite how difficult those things can be so having a shared understanding and support is really valuable.”

Carly added: “With Rachel, I felt like I had got somebody very close and special as a friend in the way she supported me. When most people have moved on and are carrying on with their lives, Rachel was still checking on me, acknowledging my loss and it made a massive difference to me.”

Forever Flowers can be purchased by visiting cityhospice.org.uk/forever-flowers and cost £18 per flower.

Firms that gain more media visibility can expect to perform better, according to new research

Firms that are more visible in the media increase their value and their stock returns, according to new research from Aalto University School of Business and Goethe University.

Assistant Professor Michael Ungeheuer from Aalto University School of Business and Professor Alexander Hillert from Goethe University analysed the relation between firm visibility and stock returns using comprehensive data on news coverage of U.S. firms ranging from 1924 to 2019.

The researchers found that firms with higher media visibility exhibit predictable improvements in corporate governance, a higher likelihood of forced CEO turnover after poor performance, as well as higher sales growth and higher profitability growth.

“Our research suggests that future returns of more visible firms are significantly higher. This provides new insights on the common view that media coverage affects a firm’s cost of capital through a reduced risk premium for well-known firms” says Ungeheuer.

But why is this? The researchers claim that their research supports previous studies that have suggested that media coverage could increase sales, similar to product market advertising.

As well as this, their research shows how the media could play a monitoring role and prevent value-destroying behaviour by managers.

“If these positive effects of visibility on profitability are not adequately priced, a positive relation between visibility and future stock returns follows” says Ungeheuer.

So, this research implies a positive role for the media, and more generally, a positive role for firm visibility.

As such, managers should learn about the value of visibility from stock markets and, thus, increase their efforts to improve firm visibility in the media.

This paper is published in ‘SSRN’.

Social launches Social Tech Communications

Manchester-based integrated communications agency, Social has appointed sector specialist Sara Donnelly to lead its newly established tech communications practice.

With over 16 years’ experience in PR and communications, Sara also brings eight years of direct experience and knowledge across the technology and digital sectors. During this time, she has worked with an array of technology businesses spanning a broad range of sectors, from digital start-ups and scale-ups to large software and services providers.

Sara Donnelly, Director, Social Tech Communications, commented: “The technology ecosystem in the North is incredibly vibrant, with innovators, incubators, accelerators and investors all collaborating to deliver pioneering digital products and services that will help place the region on a global stage. It is no surprise then, that the North West was recently identified as the perfect breeding ground for tech start-ups, scale-ups and unicorns.

“At a time when the Northern tech sector is flourishing, standout communications are a critical success factor for tech firms in achieving their growth ambitions in what is an increasingly competitive market. That’s why I’m delighted to be leading this new division of Social as we aim to become the PR and communications partner of choice for tech right across the North.”

 Social Tech Communications aims to help technology and digital-first businesses, as well as traditional organisations navigating their own digital journey, bring their story to life. From communicating with audiences about specific tech products, software or services to creating and telling an organisation’s digital transformation narrative, Social Tech Communications will provide a full mix of communications and PR support.

The news follows the agency’s recent establishment of a dedicated Net Zero practice with the appointment of Andrew Cameron-Smith and a Liverpool office headed up by Laura Bell.

John Quinton Barber, founder and group CEO of Social, added: “Hot on the heels of new divisions for Net Zero and ESG communications and an office in Liverpool, a technology communications practice was the logical next step for Social. The market is growing fast and in Sara we have the ideal leader to seize this opportunity. Her blend of sector expertise, experience as a comms practitioner and passion for the burgeoning northern tech scene makes this a hugely exciting prospect.”

Founded in 2013, Social prides itself on delivering high-impact communications that improves lives and makes a positive social impact. The agency’s work revolves around six key pillars including its built environment proposition Social Place alongside Social Care, its social value arm Social Good, Social Lab strategic consultancy, Professional Services specialism and its creative services portfolio.

 

Swedish digital forensics company speeds search, adds cost-effective vehicle recognition with Image Analyzer partnership

Award-winning AI-powered technology integrated into YOSE eDiscovery software 

Visual recognition technology company, Image Analyzer, has announced an OEM Technology Supply Agreement with digital forensics technology vendor, Paliscope. Under the agreement, Image Analyzer Visual Intelligence System (IAVIS) has been integrated into Paliscope’s YOSE e-discovery solution to provide rapid identification of image, video and text-based evidence hidden within digital material.

Law enforcement teams have to sift through thousands of digital images, messages, files, and video footage when piecing together evidence to build a case and bring it to trial. Digital forensics experts often spend months searching for crucial evidence hidden within video footage and huge volumes of unstructured data.

Two separate reports by The Times newspaper and the PA news agency revealed that the overwhelming volume of digital evidence has led to severe backlogs across multiple police forces in the UK, with more than 12,000 devices awaiting examination and criminal cases being delayed.

Paliscope’s Your Own Search Engine (YOSE) enables digital forensics teams and organizations to quickly discover intelligence in any type of file including unstructured data within emails and chat messages stored on local networks and devices. YOSE can parse billions of files, without compromising search speed and helps investigators to quickly find, cross-reference and document digital evidence. Investigators use YOSE to automatically discover files, compare datasets and uncover relationships between people.

By incorporating IAVIS as a central component within YOSE, Paliscope will enable investigators to select a search category such as weapons, drugs, faces, or tattoos, and instantly extract relevant images, video and text hidden within any file type. In addition to recognising images of known offenders and objects, IAVIS flags previously unseen images and video, allowing criminal investigators to identify recently generated material and potential new victims

Integrating IAVIS into YOSE allows huge troves of digital material to be automatically searched for relevant images to quickly discover the most important evidence to disclose to prosecution and defence teams.

Image Analyzer’s recent addition of Optical Character Recognition (OCR) to IAVIS V8 will also enable Paliscope to offer cost-effective number plate recognition within YOSE.

Explaining Paliscope’s selection of Image Analyzer as an OEM partner, Christian Berg, CEO, Paliscope, commented, “We need to work with the best in the industry to enable our customers to keep pace with AI developments. Image Analyzer’s new OCR capability provides our customers with a definite edge in their digital forensics capabilities. By combining our existing license plate technology with Image Analyzer’s powerful visual recognition, we can provide cost-effective vehicle recognition features within YOSE.”

“The combined YOSE IAVIS feature set helps our customers to find evidence more quickly and drive cases forward. Customers tell us that they find images with YOSE that they never could using other digital forensics products. We wouldn’t be able to do this without the partnership with Image Analyzer. A key benefit of IAVIS is its efficient use of computing resource, which allows this powerful solution to be run on a laptop in the field. We are particularly impressed with IAVIS’s ability to search for evidence within still images and video. No other vendor offers this capability.”

Cris Pikes, CEO and founder of Image Analyzer commented, “Our visual recognition technology has been provided to OEM partners since 2005 and this has enabled us to rapidly scale to help organisations all over the world to identify digital evidence, automate content moderation, and combat toxic work environments. We really value the dynamic relationship with Paliscope which provides our development team with the latest digital forensic requirements to drive our award-winning technology forward.”

Image Analyzer holds US and European patents for its AI-powered technology, IAVIS, which swiftly identifies images that fall within specific categories, even where these have not previously been identified. On June 9th Image Analyzer was named the winner of Computing Magazine’s AI and Machine Learning Awards 2021 for Best Emerging Technology in AI.

YOSE, incorporating IAVIS will be available in Europe and the UK from August.

 


References:

The Times, Police struggling to clear evidence backlog of 12,000 devices,  April 23rd 2020 https://www.thetimes.co.uk/article/police-struggling-to-clear-evidence-backlog-of-12-000-devices-rpmhmfnpt

Engineering & Technology, ‘Police struggle to cope with digital evidence backlog,’ April 22nd 2020

https://eandt.theiet.org/content/articles/2020/04/police-struggle-to-cope-with-digital-evidence-backlog/

Computing AI and Machine Learning Awards Winners 2021: AI & Machine Learning Awards 2021 (ceros.com)

 

The 10 Group bolsters content arm with Director of Production and Executive Producer hires

Integrated marketing and communications agency The 10 Group today announces a series of new appointments across its content capability following a fourfold growth in production work.

Former TVC Director Leon Schlesinger joins as Director of Production, spearheading the existing team. With over 17 years’ experience working across content, Leon will utilise his specialist knowledge of live streaming and digital broadcast to oversee the delivery of all key projects across production. Having worked with some of the world’s biggest brands including Jaguar Land Rover, Virgin Galactic and Ralph Lauren, and on Red Bull’s  “jump from the Edge of Space”, which set the record for the most viewed YouTube live stream of all time, his credentials in live digital event creation will prove central to his new role.

He will be joined by BAFTA award-winning Executive Producer Tommy Panays, who will lead on creative direction and content development. With a background in TV working across programmes including Friday Night with Jonathan Ross, and later within AMV BBDO’s content arm Flare, Tommy’s expertise in creating highly engaging content will be key in the agency’s continued delivery of award-winning content. He will report into BAFTA winning Creative Director Lorry Powles.

The senior team will be supported by Editor Phillip Everett, who joins from market research agency Firefish where he previously led on video and graphics design, and Creative Producer Henry Scriven, a member of the BAFTA Crew talent programme and former creative at production agency Catch.

The news follows a significant period of growth for the agency, with the business seeing a 50% increase in revenue in 2021 compared to the same period last year and receiving recognition by six industry awards bodies in the past six months. New clients include IWC Schaffhausen, Vodafone Smart Tech and laundry disruptor w’air.

Elaine Stern, CEO, The 10 Group, says “As story generators and content creators, finding new ways to cut through with an evolving lockdown audience has been a critical part of our business strategy over the past year. After pivoting our content creation services to enable clients to launch products virtually and reach global audiences through content, I am thrilled to welcome our newest team members and their extensive expertise as we continue to grow and diversify our production arm.”

Leon Schlesinger, Director of Production, The 10 Group says “To join The 10 Group at such a critical time in its growth is really exciting, and I’m thrilled to be doing so in such great company. I look forward to joining Elaine and the production team as it continues to innovate in new ways”

Award-winning cyber security consultancy Pentest People increases headcount and launches graduate recruitment programme

Leeds cyber security consultancy, Pentest People, has announced that it has launched a graduate recruitment programme and hired nine computer science graduates this month, in addition to taking on ten new employees since the start of the year. The company’s rapid expansion follows a record year of growth that generated a 60% revenue increase for the start-up.

Organisations commission Pentest People’s cyber security experts to test their websites, applications and IT systems for any weaknesses that could allow cyber criminals to steal information, damage IT systems, or hold data to ransom.

Led by sales director, Anthony Harvey, and technical director, Gavin Watson, Pentest People has grown from four to eighty employees within three years, with nineteen new members of staff added this year and a second office opened in Cheltenham in May.

When selecting candidates for the graduate recruitment programme, Pentest People looks for graduates with a good understanding of foundational areas such as computer networking, Windows domain configuration, and Web technologies and languages. The company is in regular contact with Leeds Beckett University, Sheffield, Gloucestershire and Abertay universities, which offer Ethical Hacking and Computer Forensics degrees, and exhibits at their careers fairs as well as providing undergraduate lectures on penetration testing.

Commenting on the types of graduates the company looks for, Gavin Watson, technical director at Pentest People says,

We’ve found that computer science degrees often provide excellent grounding in key areas such as networking and coding. However, what we’re really looking for is candidates with a genuine passion for cyber security. We can teach people technical skills, but they need to have a natural curiosity and enjoyment of puzzle solving and lock-breaking to be successful penetration testers.”

New recruits are assigned a buddy who provides general support and advice, and a mentor with whom they can discuss and plan their career development.

To develop their knowledge and skills, graduates on the recruitment programme follow Pentest People Academy Paths which have been written by senior penetration testers to focus on the most relevant knowledge areas in the most efficient order. Each Academy Path includes modules dedicated to a specific concept, offensive security tool, or penetration testing technique. The modules build knowledge using existing online resources and challenges that are related to real-world penetration testing scenarios and include coding solutions wherever appropriate, to allow graduates to use these within their professional assessments.

The overall aim of each Academy Path is to prepare the graduate for an official assessment offered by Pentest People, such as External Infrastructure Testing. However, each path can and often does lead onto another. For example, the Web application testing path leads onto the mobile application testing, allowing graduates to progress quickly to the next stage of their development,” explains Gavin Watson.

During their first weeks on the Academy Path, graduates shadow a senior consultant on a client assessment. When the path has been completed and they feel confident to perform their own assessment, graduates gain hands-on experience, under the supervision of an experienced consultant.

Commenting on Pentest People’s graduate recruitment programme and Academy Paths Gavin Watson said, “We provide our people with specific foundational skills so that they can quickly build their experience under the supervision of senior consultants. Some companies sit graduates in front of lab assessments for their first six months. We want them to gain solid real-world experience early in their careers.”

Following successful completion of the Pentest People Academy Paths, employees typically prepare for the CREST exams to enable them to work towards obtaining CHECK Team Member status, and Pentest People offers financial support and resources to help them toward this goal.

In addition to its graduate recruitment programme, the company also welcomes candidates who are changing careers to enter the cyber security profession and who are working towards gaining Certified Ethical Hacker (CEH), or Offensive Security Certified Professional (OSCP) qualifications.

When interviewing candidates we ask questions that identify people with genuine passion for cyber security. We can teach technical skills, but we can’t teach enthusiasm. A lot of our consultants carry on testing in their own time because they’re doing what they love,” says Watson.

For more information, please visit https://www.pentestpeople.com

New Uberall research shows global increase in online engagement with local businesses during Covid, UK leads with 42 percent growth

Analysis of nearly 80,000 business locations and their consumer online interactions reveals new hybrid customer journey

Uberall, leading provider of ‘Near Me’ marketing solutions, today released the findings of its study on the online performance of nearly 80,000 mid-market business locations.

Although consumers turned towards ecommerce in unprecedented numbers during the pandemic, an analysis of these mid-market business locations – those with more than 26 business locations and an annual revenue of less than $500 million – and their consumer online engagement data has revealed that local businesses remain integral to today’s customer journey. It also showed that an online and in-store hybrid is their preferred approach to shopping.

Online engagement with local businesses grew in Covid times

Although it’s logical to assume there would be a decline in consumer interest in local stores in 2020 due to lockdown and stay-at-home orders, consumers worldwide actually searched for mid-market business locations more often – an 8 percent increase from 2019 to 2020 – across sectors.

An analysis of consumer online activity also shows an 11 percent growth in digital interactions with local businesses. These actions include consumers clicking on links to store directions, telephone numbers, or websites. If clicks for directions are excluded, the rise in online engagement jumps to 35 percent, as consumers sought safer alternatives to find what they needed during lockdown.

This overall increase could be due to essential stores remaining open throughout lockdown, as consumers searched online for store opening hours and offerings. This growth could also be attributed to a mixture of wanting to support local businesses and seeking personal interaction. In either case, the result has been a blending of online and local commerce.

Online engagement surged in the UK

Across the globe, online engagement with mid-market business locations rose in 2020. In the UK, however, online interactions grew significantly, at a rate far above the global average – 42 percent growth overall from 2019 to 2020. Although the UK initially saw a steep decline in online engagement in April 2020, just after the first lockdown, the number of online interactions skyrocketed 465 percent by July 2020 – close-in-time to the UK’s first re-opening. The rate of online engagement subsequently levelled out, but is still higher than pre-pandemic figures.

The UK is one of the top adopters of online commerce, with the largest online retail sector in Western Europe per the Centre for Retail Research. This familiarity with online commerce could explain why so many UK consumers turned to digital channels to facilitate offline bricks-and-mortar shopping when they couldn’t shop the way they used to and needed safer alternatives.

“Consumers are in favour of local shopping, but thanks to new commercial options, are now hybrid shoppers,” said Greg Sterling, VP Market Insights at Uberall.  “Businesses have to be able to fluidly move between offline and online, and combine those assets to create the most convenient experience for the customer.”

Study methodology:

Uberall analysed consumer online engagement for 79,548 mid-market business locations in its customer database, comparing the performance of business profiles on Google My Business in 2020 with the previous year. Mid-market refers to businesses with more than 26 business locations, but an annual revenue of less than $500 million.

Performance metrics consist of ‘queries’ – a search that a business appears in – and three types of ‘consumer engagement actions’: (1) clicks on directions to navigate to the location; (2) clicks for phone calls; and (3) clicks on links to websites.