July 30, 2021

YAZOO hand-picks Digital Natives for digital-first brand campaign

The popular milk drinks brand selected Digital Natives to conceive and execute a digital brand campaign for the UK market, promoting its partnership with Alton Towers and Thorpe Park.

Social-first creative agency, Digital Natives today announces its selection by FrieslandCampina brand YAZOO as lead creative agency to launch a digital campaign highlighting its most significant partnership yet, with Merlin Entertainments-owned Alton Towers and Thorpe Park. 

The campaign ran on VOD from 24 May to 9 July, while paid social activity remains live and ongoing. To connect with fun-seekers UK-wide, Digital Natives created an action-packed campaign promoting the on-pack offer of 2-for-1 entry to either amusement park with the purchase of a YAZOO. 

The creative idea behind the campaign builds on the agency’s previous work for YAZOO: a series of Big Bang Theory and Young Sheldon sponsorship idents on Channel 4, which featured two friends in different consumption moments – and a healthy dose of science-themed Dad jokes.

To promote the partnership between YAZOO, Alton Towers, and Thorpe Park, Digital Natives created content for video on demand (VOD) and paid social. With energetic music and dynamic visuals, the content tapped into the thrill and adventure of Yazoo’s latest partnership and amplified the brand’s fun-focused take on milk drinks. 

YAZOO selected Digital Natives due to its thumb-stopping digital and social expertise. 

Drawing on the inner jester in everyone, Digital Natives used its cross-channel expertise to drive brand awareness of Yazoo across the UK and strengthen engagement with its brand community.

YAZOO’s Marketing Director Kate Allison said “We are really excited about our YAZOO brand partnership with one of the UKs most loved theme park groups, Merlin Group. As always Digital Natives have played an integral role in bringing our YAZOO brand to life ‘shaking up the mundane’ with our deliciously refreshing tasty flavoured milk drinks and a 2-for-1 ticket to Alton Towers and Thorpe Park. We believe in giving more to our consumer experiences and bringing little moments of light relief into the everyday mundane”

Digital Natives’ Co-Founder, Oliver Elmes, added: “YAZOO’s consumers live online which made our social first approach and atomised production model perfect for this campaign. We are very proud of the work and look forward to seeing it in the wild”

Explore your inner jester today at https://www.yazoo.co.uk/.