Successfully marketing your brand will include a wide range of methods and tactics. One of the most popular ways companies and organisations promote themselves is by attending business and marketing events. This provides a great way to connect with other businesses, as well as advertise the products and services offered. Making the most out of these opportunities will require forward planning and good organisation.
Give Away Branded Items
One of the best ways to build brand awareness is to give branded items to your customers and other contacts. Giving away free merchandise is a fantastic way to reach greater numbers of people with your promotional messaging.
For the highest rate of success when using branded merchandise as an advertising tactic, distribute items that will be useful to most people. For example, bottle openers, bags, pens, and coffee cups are among the most popular types of branded merchandise.
Invest in High-Quality Flyers
When attending events, you will need something simple and light that can be given to anyone interested in your business. You can find cheap leaflet printing and buy flyers and promotional material in bulk to save money. Buying high quality leaflets by Butterfly Printing and Design will help to build a professional look and feel to your brand. You can buy flyers and leaflets in all different sizes, with discounts available for local businesses.
Take Time to Network with Other Businesses
As well as marketing your business to potential customers, take the time to speak with other business representatives at the event. Networking can help catapult any business further, particularly in its early stages. You may discover potential partnerships to explore in more depth, helping to promote your brand across larger and wider networks.
Ensure you have a few business cards with you so you can exchange contact details with the people you meet. Making business connections is important for all companies, but especially for those that have products and services marketed to other businesses.
Ask People to Take an Action
Some of the most successful business pitches involve asking people to take an action. This could be as simple as asking if they would like to sign up for your customer newsletter. Give people a reason why they would want to hear more from you. Tell them about any exciting upcoming projects or new products that might be released in the future, and ask if they want to stay updated.
Doing this can also make your brand more memorable since people will feel that they have actively been involved with your business. They are also more likely to speak about your business to other people when compared with brands that they have not actively engaged with.
Conclusion
Event marketing can help to promote your business and bring in new customers. Use events as an opportunity to connect with other businesses, which will strengthen your brand and open doors for potential partnerships. Always make sure you have something branded to give away – whether it’s a flyer or branded goodie bag.