Signage is essential for any business, and anyone can agree that a well-made sign can make a real difference. But sadly, even though a lot of businesses have signs, not all of them have been made equal – and some are not as effective as others. We might even go so far as to say that some are poorly made. Surely, you wouldn’t want your business signage to be labelled the same, so it always pays to think carefully about the signage you create so you can be sure that it will live up to its potential. And even if signage is an affordable advertising tool, it’s still worth making sure that you don’t do a haphazard job of it – because it will make an impact.
Here, then, are the top aspects you should remember when creating the best business signage.
- Ensure its visibility and legibility
With signage, less is undoubtedly more. Keep your message precise so others can easily see and read your sign with just a single glance. Choose a proper size for the location and its distance to passersby, and think carefully about where to place it, so it has maximum impact.
- Stay away from clutter
It’s all too tempting to fill a sign with various images and graphics, but try not to give in to temptation! In other words, stay away from clutter. Your signage should communicate your message clearly and concisely with the fewest possible words. Remember the importance of white space because it can be as essential as graphics and text. White space allows your audience to read the sign easily; in fact, leave 30 to 40% of the space blank for the best readability.
- Choose your fonts and types wisely
As advised by esteemed printing services in Stockport, such as Harveyboard Print & Digital, go for fonts and types that are clean and crisp. Fonts will have different weights, including regular, black, bold, extended, and more. You can use these weights to your benefit by changing the weight according to specific portions of your message, making some words more noticeable than others.
Here’s one more aspect to keep in mind: some of us have the mistaken impression that when we use capital letters for the entire text, it will be easier to identify and read, particularly from a certain distance. But this isn’t true at all. Upper plus lower case letter combinations are easier to read. Try to stick to just two unique fonts for each sign, and make sure these fonts mix well together, too.
- Decide carefully on your graphics and images
Did you know that when you add a border to your sign, it can enhance the speed of reading by as much as 25%? So a border is highly recommended if you would like passersby in automobiles to notice your message. Additionally, using full-colour photos can give a better impact, and you can also add artwork and logos to enhance your layout and design.
- Select your background and foreground colours with care
Yet another aspect that makes a difference is the colours you choose for your background and foreground. When selecting the background colour, stay away from something that makes it challenging to focus on the message. Many businesses use black since it has good contrast with light colours, and white is ideal with dark-toned colours. More contrast means more legibility as well.
Image attributed to Pixabay.com