Having a website is now essential for your business. Research shows that more than 80% of people start their search for various products or services online. If they stumble across your business, more than 60% of them will not engage if you don’t have a website.
Not only that but owning a website is a good way to introduce yourself to a wider audience and provide them with all the information they need to know about you. Additionally, the process of digital marketing is much easier as you can advertise yourself much more efficiently and more effectively.
With that being said, creating a website or hiring a company to do that for you is essential. Hence, we wanted to provide you with a few things that you should consider when building a website for your business. Let’s check them out.
Navigation Should Be Easy and Layout Simple
First of all, you need to remember that people of all ages and skills will open your website. Now, depending on the services/products that you offer, it may be easier to target people of a certain age, but you can never guess how good are their skills.
That is why you should always make sure to have easy navigation and a simple layout. That way, the visitors will not have any problems finding what they need. Speaking on that topic, it is important to know that the page load speed needs to be fast.
According to statistics, a majority of visitors will leave your website if its pages take more than 2-3 seconds to load. So, optimized page speed is a must if you want to keep them engaged. Optimizing your website in this field will also increase your rank.
Use SSL Encryption Software
Next up, SSL encryption softwares are a must, especially if you accept online payments. This security system protects the data that is transferred between your website and the customer and it is currently the top-rated system to use.
To explain how important it is, we’ll transfer to the iGaming industry. Online casinos and online poker sites use this technology to protect all of their registered players. As you may know, these platforms deal with online deposits and withdrawals all the time and they are aware of the fact that they need to use the best security system on the market.
All of these sites utilize SSL encryption software, which is why they are considered by many as the safest sites in the online world.
Even if you don’t deal with transactions, it is smart to include this feature as it will protect your customers and will increase your rank on Google search results.
Consider Using Dark Mode
The dark mode is one of the latest trends in the web design industry. Pretty much every app/platform uses dark mode as it has numerous benefits for the people who are visiting the website. For starters, you are well aware of how the blue light that screens emit is hurtful to the eye. The dark mode takes all of that away. Additionally, by using dark mode, you take away the white pixels and you actually save your battery life. This is a massive feature, especially if you are using your mobile device.
Optimize it For Mobile Use
Speaking of optimizing using mobile devices, these days, it is a must to optimize your site for smartphone and tablet use. That includes using the latest HTML5 technology. Research shows that by 2025, more than 70% of the global population will mainly use their phones to surf the net.
We can already feel the effects of that trend. There are two benefits that come from optimizing your site for mobile use. First, you become far more reachable to the customers. Second, mobile optimization increases your rank, which ultimately will lead to new potential customers.
Include a Blog Page
A blog page, where you can feature interesting content that is connected to the services or products that you offer also adds weight to your website and increases your rank. Not only that, but it provides customers with extra details and keeps them engaged with you.
One good piece of advice that we can give you on the blog page is to always create SEO-optimized blogs. That includes using keywords in your articles and links that lead to other articles on your site. Researching and including keywords will increase your influence and bring more traffic to your site. The more traffic you have, the higher the rank will be, hence the more doors will stay open.
Speaking of keywords, it is smart to use them throughout your website, not just in your category. Research them and see which category names are the most suitable for you and the region that you plan on operating at.
A good hosting service can make all the difference. Hosting companies will fix all bugs in your website immediately, guarantee page load time, and make sure that your website is protected at all times. Generally speaking, they ensure great performance.