September 27, 2021

Independent creative agency, AML Group,  has promoted Hugo Bone to the role of Executive Creative Director.

Hugo joined the agency in April as Creative Director from The Gate and has worked across AML’s broad portfolio of international clients including: Vanguard; BNP Paribas and the UK Government.

Commenting on the promotion Ian Henderson, CEO, AML Group says: “In the six months Hugo has been working with us he has more than lived up to his reputation as a first-class creative talent. And as AML move into a further period of growth with some exciting campaigns on the table, Hugo is the ideal person to drive the creative life of the agency and shape its future.”

Working across a number of sectors including financial services, tech and government, AML has garnered a reputation for taking complex ideas and delivering straightforward, distinctive campaigns – embracing the agency’s ethos of ‘simple ideas for a complicated world’.

AML is an agency that never shies away from a challenge – confident in their ability to work closely with clients to dig deep and reveal the simple ideas that make a big difference.” Says Hugo “To say I’m excited by this opportunity is an understatement! AML is a brave, ambitious agency and I can’t wait to help push our creative offer to the next level.”