Primula bounces back with new limited-edition flavour

Primula, the world’s first spreadable cheese, has launched a limited-edition Burger Cheese flavour.

The new flavour provides consumers with an authentic burger cheese taste – already melted, ready to add to their burger, and has been rolled out in Home Bargains stores.

The limited-edition range provides an opportunity to target new consumers – offering a wide appeal for those looking to recreate an out-of-home burger experience, from the comfort of their own kitchen.

Lisa Thornton, Head of Marketing at Kavli UK, commented: “Primula is the ultimate nostalgic brand, as we’ve been creating the nation’s favourite squeezable cheese since 1924, but we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering. With its authentic taste, Burger Cheese provide a big opportunity for retailers to attract new users.”

Primula is currently one of only two brands enjoying growth in the static spreadable cheese sector, with Primula seeing a 14% increase in units being sold in comparison to 2020. The brand has also unveiled new packaging, across its entire range, meaning it is now fully recyclable.

Burger Cheese joins Primula’s other squeezy cheese flavours, including Original Cheese, Cheese ‘n’ Chive and the award-winning Cheese ‘n’ Jalapeño, part the brand’s Flavour Burst range, adding a depth and fun flavour to every dish you make.