Award-winning broker has launched an exciting television advert with the greatest sprinter of all time!
AvaTrade, an award-winning online broker with millions of users, has today launched its exciting new multi-channel brand campaign, Be More Bolt. The television advert features global sporting icon and eight-time Olympic gold medallist, Usain Bolt – the company’s official Brand Ambassador. Produced in partnership with Huddle Creative, the 30-second advert will first be broadcast on Thursday 21st October across mainstream TV channels.
The commercial gives us an insight into what makes Usain Bolt, the fastest man in the world, tick, as well as what drives him to succeed and what inspires him to try new things, even after he’s left the track. He’s now a musician, a father and importantly, an investor. He wants the audience to “make the jump” and join him to trade online with AvaTrade, which is demonstrated by Bolt making the jump – from a plane. The advert is inspired by the exciting and professional nature of trading with AvaTrade and communicates that you can ‘Be More Bolt’ by signing up to AvaTrade.
Dáire Ferguson, CEO at AvaTrade, said: “We are thrilled to have produced such a fantastic brand campaign, featuring a wonderful television advert. We believe Usain Bolt is the perfect individual to star in this advert as investors and athletes have a number of similar characteristics. They need to be driven, quick to react, and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success.”
“What’s more, this year is a big one for us as we are celebrating our 15- year anniversary. We wanted to do something special to mark the occasion and this advert is part of that. This is an exciting step forward for AvaTrade.”
In August of this year, Usain Bolt, winner of 19 Olympic and World Championship gold medals, joined up with AvaTrade to become the company’s new Brand Ambassador. AvaTrade is dedicated to revolutionising the online trading industry by providing a trustworthy, innovative, educational, and user-oriented trading environment that empowers people to invest and trade with confidence. AvaTrade and Usain Bolt’s partnership is based on the core values that potentially make a successful trader as well as a world-class athlete: being goal oriented, self-awareness, dedication, training for success, and above all, uncompromising professionalism.
This television advert featuring Usain Bolt will enhance AvaTrade’s position as a gold standard, world-leading online broker that is focused on providing its clients with the best training, technology, risk management tools, and educational guides needed be successful while building a winning mentality to aid in their endeavours.
To view the advert, click here
AvaTrade is one of the world’s largest, most regulated brokers. Regulated in seven jurisdictions and offering clients around-the-clock support and services in over 20 languages, the multi-award-winning organisation prides itself on its dedication to helping users to trade with confidence – regardless of their level or background. AvaTrade provides access to ultra-low spreads on over 1,250 trading instruments – including AvaOptions, MetaTrader 4/5 and its latest risk management tool, AvaProtectTM – through both its cutting-edge web trader and mobile app, AvaTradeGO. Providing its client base of more than 300,000 traders in 150 countries with a diverse range of trading options, catering to a broad variety of needs and appetites. Recently awarded No.1 Broker by The European, Best Affiliate Programme by International Investor and Best Forex Mobile Trading Platform App by Global Forex Awards, AvaTrade is an industry pioneer committed to creating a fair, enhanced user experience for retail clients.
For further information please visit www.avatrade.com
About Usain Bolt
Usain Bolt is the ‘World’s Fastest Man’ and a legend in the world of sport. The famous sprinter from Jamaica is a global icon, an eight times Olympic Games gold medallist and eleven times World Champion. He holds the world records in the 100m, 200m and 4x100m relay. His unparalleled athletic achievement combined with his personal appeal and unique style has won him fans all over the world and made him one of the most marketable personalities in the world today.
For further information please visit www.usainbolt.com