Eco-retailer, Ecovibe, has announced it has saved 1,563 acres of threatened tropical rainforest and habitats through its partnership with the Rainforest Trust.
The retailer introduced the partnership back in November 2020 and has since donated a percentage of every £1 spent on site to the environmental charity, which in turn saves six square metres of rainforest each time.
As a result of deforestation, farming and climate change, in 2021 only one third of tropical rainforests remains intact , according to the Rainforest Foundation Norway.
Whilst many national policies pledge to mitigate the problem of deforestation, rates have only but increased since 2018 , particularly in countries such as Brazil, home to the Amazon Rainforest.
Stacey Skidmore, managing director of Ecovibe, commented, ‘We chose to partner with the Rainforest Trust as they get to the heart of the issue. Their work protects endangered wildlife and threatened tropical forests, working directly with conservationists and local communities to see real results.’
The Rainforest Trust state that the donations from Ecovibe have enabled them to place threatened rainforests and tropical habitats under permanent protection. These forests provide safe havens for endangered wildlife and increased security for indigenous communities, whilst helping to fight the impact of climate change.
‘Deforestation rates are not slowing down and so we plan to continue this partnership for the foreseeable future.’, adds Skidmore.
The eco retailer is already seeking additional future partnerships with environmental charities, specifically those with a focus on cleaning oceans and combatting plastic pollution.
Skidmore adds ‘Having a positive impact on our planet is at the heart of our brand and our collections help people make positive changes to their everyday lives.’
The past five years has seen many businesses beginning to incorporate eco goals into their strategies in response to the climates’ deterioration and consumer behaviours.
It is thought these goals will become a central focus for brands moving forward.