The best websites will always have one thing in common: they will all exhibit great design. Good design is the core of your website’s success, and it will only be effective if you make it a point to follow some proven principles when it comes to design. For example, if your website is confusing and overwhelming and you can’t seem to retain visitors long enough for them to convert to leads, it may have something to do with your design. In fact, it may be precisely because of it! But what can you do to improve its design and ensure its success in this day and age? Here are the top principles in design you should follow for your website in 2021
- The importance of hierarchy
Visual hierarchy is one of the most critical design aspects for any website, and it’s a fundamental requirement. Know that some portions of your site are more crucial than others, so you want your visitors to pay attention to these portions through forms, calls to action, and propositions.
You can create visual hierarchy through colour, size, contrast, imagery, white space, typography, style, and texture, as explained by the creative website designers from Expre Digital Ltd. It helps you provide a focal point for your site visitors to see the most essential info easily. For instance, if you want to improve your calls to action, do it with different sizes, fonts, styles, and colours from the rest of your site copy.
- Accessibility as a priority
You can’t afford to ignore the importance of accessibility, either. Once visitors arrive at your website, can they easily access the information they need? Your site should showcase legible text and display colours that are not too strong or harsh. Your site background should also blend seamlessly with your content and mustn’t overpower it.
In terms of accessibility, ensure that your website is also easily accessible through various devices, from tablets to smartphones and laptops and desktops. You should also be consistent with your menus and recommend fixes if visitors make any errors, and use labels and headings that are clear and legible. You can even go as far as offering different ways to find your site pages and make sure that the focus on your keyboards is clear and visible as well.
- The relevance of white space
In the 90s, website owners were all about cramming their websites from top to bottom with an overwhelming array of information. But designers have always stood for the relevance of white space, and white space is crucial if you want your site to appeal to users and grab their attention. If your site is too complex and cluttered, your visitors will undoubtedly become overwhelmed, failing to see and understand your main message and take action. A clean and simple website has been proven better by science, and negative (or white) space is another fundamental principle you should follow.
To give you a better idea: it’s the space you often see between margins, graphics, copy, columns, and other site visuals, and it lets your pages breathe.
- The Golden Ratio rule
Lastly, remember the Golden Ratio – it’s a time-tested principle in design that is still as reliable and relatable today as ever. When you follow this pattern, which is naturally occurring, it will make your site more appealing and pleasing as well.
Image attributed to Pixabay.com