Yorkshire brewery launches daring campaign with a simple message – Drink Cask Beer

Black Sheep Brewery breaks from the herd with bold new campaign encouraging younger drinkers to ‘Drink Cask Beer’

Black Sheep Brewery is marking its 30th birthday, by embarking on a mission to tackle the misconceptions that surround cask ale, helping reposition the drink and bring it to a new, younger demographic by launching its new ‘Drink Cask Beer’ campaign.

Despite being the ‘original craft beer’, rich in flavour, variety and heritage, cask has experienced a steady decline for several years due to changing consumer habits and the growth of other drinks categories.

However, the Masham-based brewery is on a mission to change this and has begun working with a range of young creatives in the region, to tell the unique story of cask through their respective art forms.

Each piece of work focuses on different aspects of cask – from the nuances of the drink, to the care, love and attention that goes into every pint – through the artist’s own particular medium, while creating something new and unique in the process.

To launch the campaign, Black Sheep has partnered with Matt Abbott – a spoken word artist, poet, educator and activist from Wakefield – who has written a bold, powerful poem detailing the history, tradition, and relevance of cask ale for all. Abbott’s poem has then been performed in a thought-provoking video production, featuring Bradford actress, Chantelle Pierre.

The campaign underlines Black Sheep’s outspoken position in the market when it comes to cask, and is aimed at championing and supporting the entire industry, from the breweries to the licensed premises.

Black Sheep plans to continue its campaign across the coming months, and will be working with more local talent, including artists, and comedians on different creative projects.

Charlene Lyons, Chief Executive at Black Sheep Brewery, said: “Over the years, cask ale has found itself unfairly categorised as a drink for the older generation, losing ground to newer, on-trend drinks. But we know this just isn’t true – cask ale is a drink that everyone of all backgrounds, genders, cultures, and ages can enjoy (above 18 of course!).

“While we love ‘craft beer’ and know it continues to soar in popularity amongst younger drinkers, cask ale – which is really the original craft beer – seems to have been pushed to one side. But now that pubs and bars are open restriction-free, we want to challenge the misconceptions about cask beer and encourage new drinkers to swap their lager or wine for an authentic taste of real ale.

“It’s worth remembering that cask beer is the freshest drink in any pub. It’s a live product and can only actually be consumed in the pub environment. It’s difficult to replicate anywhere else in the world and is quintessentially British. These are just a few of the qualities and benefits that cask offers.

“Beyond making cask beer more visible to younger people, the ‘Drink Cask Beer’ campaign will look to educate people about this amazing form of beer, helping them understand the difference between cask and keg, what makes a good pint and where they can go to get the best examples.”

“We’ve always prided ourselves on going against the grain in this industry, and we believe this could be our biggest and boldest challenge yet!”

Matt Abbott, Wakefield poet, added: “I’m excited to be part of the Drink Cask Beer campaign! Anyone from Yorkshire knows that Black Sheep is an iconic challenger brand, and this campaign is sure to pack a punch. There are so many pre-judgments about cask ale and I think these prevent a lot of younger drinkers from even giving the drink a go, so it’s definitely not going to be an easy job, but that’s what makes being involved in this project all the more rewarding!”

Chantelle Pierre, actress from Bradford, said: “I’m one of those people who thought cask ale was for the older generation – but I was so surprised when I tried Black Sheep!  I really liked it! The fact they’re a northern brand makes it even better and from the moment I walked into the brewery I could tell how passionate everyone is about it.  I loved the beer, loved the poem and loved working with the team. Dream job, in fact.”

 


About Black Sheep Bewery

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

As well as its Visitor Centre bar and bistro in Masham, the brewery also owns and operates a growing number of pubs and bars across the region, including The Three Legged Mare and the Last Drop Inn, both in York, and Leeds venues Mr Foley’s Tap House and the Black Sheep Tap & Kitchen.

Black Sheep frequently wins prestigious awards for its beers, including, in 2021;

  • World Beer Awards – Riggwelter – Country Winner
  • World Beer Awards – Peanut Brittle Stout – Gold Award
  • World Beer Awards – Mango Milkshake IPA – Silver Award
  • World Beer Awards – Best Bitter – Silver Award
  • World Beer Awards – Milk Stout – Silver Award
  • World Beer Awards – Hazelnut & Salted Caramel Imperial Stout – Bronze Award
  • World Beer Awards – Raspberry & White Chocolate Milkshake IPA – Bronze Award
  • World Beer Awards – Black Sheep Ale – Bronze Award
  • World Beer Awards – Golden Sheep Ale – Bronze Award

 

Manchester City Council Selects Highways Asset Management System from Yotta to Inform Current and Future Programmes of Work

Following an open procedure tender process, Manchester City Council has awarded Yotta, the leading global connected asset management and services provider, a contract worth more than £500,000, to provide it with a highways asset management system.

Manchester City Council required a solution to manage all aspects of its highway maintenance and street works activity. Yotta will be implementing its Alloy and Horizons highways asset management solution.

Yotta is dedicated to applying technology to the advancement of infrastructure asset management and environmental services. Its purpose is to empower those with asset and data-rich environments to make better, more informed decisions about the way their infrastructure assets and environmental services are managed.

 


About Yotta

Yotta is a leading, global connected asset management software and services provider. Its vision is to transform the management of the built world to create safer, cleaner and more sustainable places for everyone.

It empowers organisations to make better, more informed decisions by ensuring its customers’ systems, assets and people are connected, and the data they produce is structured and captured to provide operational, as well as strategic insight.

Innovation is at the heart of everything Yotta does and data drives the company forward. Yotta understands its customers’ needs and provides them with revolutionary connected asset management solutions, utilising its industry-leading software and consultancy services.

The company’s cloud-based asset management platform, Alloy, equips clients with data visualisation, powerful workflow management tools, enterprise-strength and user-specific capabilities. Connected assets lay the foundation for the future of smart cities and communities, and Yotta’s software and services represent a ‘new era’ of connected asset management.

 

 

BRAC Contracts hands over state-of-the-art film & TV studio facility to ARRI

BRAC Contracts, has today announced the successful completion and handover of a state-of-the-art mixed-reality film studio and supporting facilities to ARRI, the global motion picture media specialist, alongside its existing facilities in Uxbridge just outside of London.

Work on the 13,272 sq ft facility commenced in November 2020 and phase one included the construction of a 7.5m high bespoke steel frame structure to bear the weight of the specialist curved screens supplied by Creative Technology; screed flooring; AHU and AC installations; lighting; and all associated electrics. The second phase of work, which has just been completed following a hiatus to allow for studio viewings, involved the removal and replacement of an existing metal staircase with a timber one, and the installation of a mezzanine steel frame from which split level viewing galleries, one specifically for VIPs, were formed. As part of this phase of work, a green room was constructed, along with dressing rooms, hair and make-up facilities, washrooms and catering facilities.

Work on the LED volume stage, which provides ARRI with a studio that is one of the biggest permanent mixed reality production spaces in Europe, saw BRAC Contracts partner once again with the innovative architectural practice, Ackroyd Lowrie  with whom they’ve worked on numerous projects in both the commercial and residential sectors.

Commenting on the project, MD of BRAC Contracts, Adam Clark said:

“The UK film and TV production industry is enjoying a boom fuelled largely by the rapid growth of the video streaming market and the rate at which additional production facilities are being planned and constructed has never been seen before.  Indeed, a recent report by Lambert Smith Hampton estimated there was a requirement for up to 2.3 million square feet of new film studio space in the UK.

“It has, therefore, been a privilege to be involved in this exciting project and work alongside Ackroyd Lowrie once again.  This was our first time working with CT Technology and it allowed the BRAC team to demonstrate its ability to deliver on complex and bespoke requirements – you can’t afford to cut corners when building a structure that will bear the weight of such valuable technologies.”

BRAC Contracts was introduced by award-winning architect on the project, Ackroyd Lowrie.  The firm’s MD and Co-Founder, Jon Ackroyd comments:

“With such a high-profile project it was imperative that we worked with a main contractor who was not only able to deliver the work to the required high standard, but also one who could manage the complex co-ordination of all key partners.

“This unique project involved a multifaceted design to retrofit and extend an existing storage warehouse into a pioneering and immersive mixed-reality facility. Its construction required detailed co-ordination with a variety of technology partners alongside delivery of highly technical and precise specifications. BRAC’s adaptable approach and commitment to ensuring exact requirements were achieved ensured the project was delivered on time with every crease being ironed out. It’s fantastic to see ARRI now take occupancy and we look forward to seeing the many creative projects this state-of-the-art facility generates.”

Speaking on behalf of ARRI David Levy, Business Development Director, Global Solutions concludes:

“ARRI has made a global commitment to be at the forefront of the exciting possibilities opened up by mixed reality shooting, but to make this a reality it’s imperative that we partner with the right teams to deliver the vision.

“The BRAC team worked with the utmost flexibility when it became necessary to split the project in to two phases so that we could showcase the LED volume stage to interested production companies as soon as that element was complete. We’d welcome the opportunity to work with them again.”

KIT Online Apruve 30 Day Terms Accounts

Technology procurement site KIT Online partners with automated finance credit provider, Apruve, to offer business clients 30 day payment credit accounts on purchases. 

KIT Online’s new 30 day term accounts enable business customers to place and receive large orders of IT equipment for their business, with the benefit of paying 30 days after purchase. KIT Online’s short-term, interest-free credit incentive allows business customers to keep their own cash for longer, delaying cash outflows, thus improving their overall cash flow.

COO of KIT Online, Peter Braithwaite, says “We endeavour to provide a more B2B friendly way of purchasing, improving our customers’ cash flow whilst building a loyal and long lasting relationship with them. We have chosen to partner with Apruve due to their first class reputation. We were particularly impressed with their application and checkout flows which bring the ease of a B2C-like experience to a B2B world, and the swift approval process for new accounts.”

Apruve builds automated, financed credit programs for global enterprises, transforming their procure-to-pay processes. KIT Online’s partnership with Apruve ensures they are at the forefront of cutting-edge digital transformation, enhances the invoicing and payment process for business customers and creates a more efficient purchasing experience.

“Online purchasing has exploded in the last two years, and there’s no reason why B2B companies shouldn’t be able to offer their business customers the same ease, convenience and efficiency of online purchasing as B2C companies offer to their consumers,” said Michael Noble, CEO and founder of Apruve. “We’re delighted to partner with KIT Online, and excited to see them accelerate their potential for growth.”

 

£14-million turnover loft empire Instaloft acquires GarageFlex

The UK’s largest installer of loft storage solutions, Instaloft Ltd, has announced its recent acquisition of GarageFlex, an installer of garage storage solutions, for an undisclosed sum.

GarageFlex boasts an impressive 17-year history of creating and installing bespoke storage organisation systems for garages across the UK, utilising specialist design software to keep spaces clean, streamlined and usable for all the family. Their dedicated team of professional fitters consist of trained carpenters who uphold the very highest standards when it comes to the installation of their unique storage system and cabinets.

Instaloft are the leading installer of the award-winning Loftzone Storefloor Raised Loft Boarding, which allows homeowners to make the most of their loft space while protecting loft insulation. Now working alongside GarageFlex, Instaloft can augment their loft storage system with a host of upgrades, including loft ceiling and floor options to transform lofts into spaces that instantly feel brighter, cleaner and more homely.

Consultant of GarageFlex, Alastair Broom, confirmed: “I started Garageflex in 2006 and have thoroughly enjoyed growing it into the business it is today. I am therefore pleased to have sold it to Rob Stone, having known him for a number of years and having seen how he has transformed the Instaloft brand from a small start-up to a multi-branch, award-winning operation in only 7 years. I know Rob has great plans for developing GarageFlex, and I look forward to seeing it achieve the same level of success as Instaloft.”

Founder and sole director of Instaloft, Rob Stone, said: “We are thrilled to be working with GarageFlex and with it the ability to offer old and new customers alike upgrades to our amazing loft storage solutions, as well as upgrades to their garages to create beautiful spaces such as home gyms, playrooms, dance studios and so much more.

“Instaloft has gone from strength to strength over the last year, and our recent acquisition of GarageFlex is a great start to the New Year as we look for new and exciting ways to increase the scale and profitability of the Instaloft brand. We cannot wait to start collaborating with GarageFlex as we continue to enhance our storage solutions.”

Headquartered in Telford, with regional offices in Essex, Reading, Peterborough, Newport and Wakefield, Instaloft was founded by Rob in October 2014 who successfully scaled the business from a ‘one-man band’ operating out of a 3-bedroom, semi-detached house in Telford, to a £14-million turnover empire in just 7 years. In September 2019, Instaloft also became a shareholder of Loftzone, after Rob acquired one third of the business to safeguard the future of the company.

Raising equity for your business in 2022

Written by Chantelle Arneaud, Envestors

We know from our experience of the pandemic, including the omicron variant, that entrepreneurs will continue to push ahead whatever the circumstances.

We’ll look at some 2021 stats for early-stage businesses, and then offer some advice for businesses planning to raise equity this year.

All data included below is based on UK headquartered companies who raised equity capital from 01 January to 01 December in comparative years. Data is from Beauhurst.

Raises by business stage

In reviewing the raises in 2021 we’ve focused in on earlier rounds to give a picture of what is happening in this part of the market.

The number of rounds by broad business stage shows that seed stage companies accounted for nearly half of all the rounds in the year.

Raises by round size

What we see when we look at the data for the number of raises by round size is that 70%+ of all rounds were under a million and 40% were under £250k.

Does this mean you should raise £250k or less because there seems to be more activity there? Running multiple smaller rounds is worth considering. However, the strategy depends on which type of investor you’re targeting and is no guarantee of success.

Remember that the data shows reported raises. No one reports unsuccessful raises, and a conservative estimate is that half of businesses fail to reach their target.

Given this scenario how should those with early-stage businesses prepare for a successful fundraise? Let me share some tips:

  1. A clear proposition and USP

Remember how competitive it is. We receive hundreds of applications each month and see the same business ideas over and over. A good idea alone is never enough. Make sure the problem you’re solving and how you’re solving it are clear. Strip out the jargon, minimise the adjectives and provide a description that your least business savvy friend can understand. If no one can understand what you do, no one will want to invest.

Differentiation is also key. What makes you so special? Everyone has a competitor- even if that is the option of doing nothing. So, outline how you are unique, how this is sustainable and be sure to take an objective viewpoint. It’s easy to believe you are better than your competitors, but does anyone who doesn’t work for your business think that? If you don’t know, find out.

  1. A top team

Investors invest in people, and many would take a good idea with a great team over a great idea with a good team. So, make sure you have a standout team. That includes sector experience, a balanced management team in terms of functional experience and any previous exits are a bonus.

If you are light in one area, it’s good to seek an advisor or non-executive director as that can give confidence to potential investors. They’ll also provide valuable advice and contacts.

  1. Showing traction

Coming armed with proof that you have product-market fit and sustained growth goes a long way. If you have any big brands as customers or partners, highlight this as it provides further validation for your business. This is especially important for consumer brands and marketplaces. We see a lot of businesses in these categories. Unless you have a growing customer base, your business is little more than an idea and therefore perceived as a big risk by investors.

  1. Professional preparation

Getting investment ready requires a lot of work, including preparing numerous documents such the balance sheet, the subscription agreement, the cap table.

We always recommend companies work with an advisor to create their deal as it helps ensure all information is available, professionally presented and credible. There are short-cuts, such as downloading templates, but the risk of a poorly presented deal is just not worth taking.

  1. Effective targeting of investors

Do you want to target regional funds, angel investors, or VCs? Once you are clear on this develop a targeted list.


ABOUT THE AUTHOR

Chantelle Arneaud is from Envestors. Envestors’ digital investment platform brings together entrepreneurs and investors across geographies, communities and sectors – creating the single marketplace for early-stage investment in the UK.

Envestors partners with accelerators, incubators and angel networks to provide a white-label platform empowering them to promote deals, engage investors and connect to other networks.

Founded in 2004, Envestors has helped more than 200 high growth businesses raise more than £100m through its own private investment club.

Envestors is authorised and regulated by the Financial Conduct Authority.

Web: https://www.envestors.co.uk/

How e-Commerce Companies Lead The Way In Sustainability

Searching for ways to lessen the contribution to environmental damage is a popular consideration for many customers when they shop online. Buying items via e-commerce businesses has gradually become one of the most common ways people shop today, and there are many reasons for this. Lower average costs compared to high-street shops, ease of use for customers, and the increased opportunity for sustainability in e-commerce businesses are all common reasons people choose to shop online instead of travelling to a specific shop. Your e-commerce business can more easily pursue these initiatives when it comes to sustainability, reducing your impact on the environment while also attracting more eco-savvy customers.

Offering Green Shipping Options
Our society has become somewhat fixated on the next and same-day delivery model. While this is incredibly useful in certain situations, there are many things we just don’t need urgently. As an e-commerce company, it’s wise to offer more eco-friendly shipping methods, including greener vehicles like electric bikes and vans, paperless invoices, and offering pick-up point deliveries too. These pick-up points serve as a hub for those that live nearby, removing the need for delivery drivers to stop off at every home to make a delivery. This cuts emissions and removes the chances of a failed delivery if someone isn’t at home.

Using Sustainable Packaging
These options are becoming much more popular today, with many digital businesses using recycled and sustainable packaging choices. When searching for quality, eco-friendly packaging, using recyclable polythene options from Polythene UK is a great option. Their range of products is made from sustainable materials such as sugar cane waste or starch, depending on what type of packaging you’re searching for. As well as using better materials for packaging, using less of it in total is a good choice too. A common complaint among customers of large e-commerce shops is that the boxes that their products arrive in are oversized for what the product is, suggesting that it’s quite wasteful.

Being More Energy Efficient
An instant benefit for your e-commerce company is that you don’t need an office space to operate effectively. Remote working for employees is feasible here, which means the running costs for your office space are non-existent, and ultimately you won’t be powering an office space either. Of course, individual employees will still risk higher energy bills and power usage when working from home. Encouraging positive energy-saving habits within your workforce is a great idea to further reduce your team’s overall energy usage too.

Offsetting Carbon Emissions
Even after reducing your energy usage and finding more ways to reduce your carbon emissions with better shipping methods, you may realise it’s still not possible for you to completely avoid the creation of harmful emissions. But instead of harming your entire business model, there are other options. To compensate for this, you can utilise carbon offsetting techniques to essentially give back to the environment for the impact you have on it. Pursuing eco-friendly initiatives like protecting the rainforest and endangered species or supporting large recycling campaigns can be extremely beneficial for the environment. It can make up for your carbon footprint until you find a way for your e-commerce business to go entirely carbon neutral.

Roaring Twenties makes a return as consumer spending rockets

As the UK finally begins to emerge from the pandemic’s profound disruption to normal life, new patterns in consumer behaviour are taking shape.

Increases in consumer spending at the start of this year, coupled with the acceleration of GDP throughout 2021 to levels not seen since the second World War, suggests that Brits are set to re-live aspects of the post-war Roaring Twenties, characterised by a surging economy and mass consumerism.*

New data from Quotezone.co.uk highlights that business is booming in line with consumer spending as demand for commercial property insurance increased by 45% in the last six months of 2021. And just as the 1920s welcomed a new era of entrepreneurship and creativity, this boom has been largely led by smaller high street shops, businesses, salons, and pubs.

As highlighted by the British Retail Consortium (BRC), consumer demand in January has been concentrated on the high street as the public flock back to homeware shops, restaurants, and clothing stores.** Quotezone.co.uk’s data supports this, showing that the driving force is demand for retail outlets rather than office space, with demand for offices falling even lower over the last six months compared to 2020, falling by 83%.

Greg Wilson, Founder of Quotezone.co.uk, a leading financial comparison platform, comments: “As retail sales surge and the UK’s GDP finally gets back on track, we’re beginning to see positive trends emerge for post-pandemic Britain. It’s encouraging to see such strong retail sales even in light of rising living costs. The spike in consumer demand is hopefully a sign that we’re entering our century’s very own Roaring Twenties.

“It’s interesting that demand for office space has continued to drop dramatically, even though restrictions have been easing for several months, reflecting the continued popularity of working from home – showing that, like the 1920s, a major change in lifestyle is here to stay with a focus on the work-life balance.  However, as the majority of covid restrictions are now lifted, we may start to see demand for office space increase for the first time in two years – with many firms keen to explore the hybrid work model.

“We champion increased consumer confidence and economic recovery, but consumers must remain vigilant. Many will face challenges in the coming months, particularly with rising energy and transport prices, so it is important to get value for money and find savings where possible.

“A good place to start is checking how competitive suppliers are by not auto-renewing, reviewing direct debits, ordering in bulk and looking to sell or repurpose existing household items that are no longer needed.  Shopping around is key, comparison websites can help you compare policy details and prices all in one place so it’s easier to see what’s a fair price.”

Quotezone.co.uk is one of the UK’s leading financial comparison platforms, helping millions of consumers find better deals on everything from personal loans to credit cards, and from car insurance to commercial property insurance.

  


* https://www.standard.co.uk/business/brc-kpmg-retail-january-sales-joules-inflation-cost-b981417.html 

** https://brc.org.uk/news/corporate-affairs/new-year-joy-for-retail/  

Building back better: four in five UK companies ‘unable to scale’ digital transformation plans

As the UK economy seeks to ‘build back better’ from the Covid-19 pandemic, connectivity funding is revealed as the key to successful business growth.

Many UK businesses are in danger of suffering stunted growth due to a lack of investment in core IT connectivity systems. A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. Just 20% of UK businesses state they are in a position to undertake digital transformation plans.

This comes as 84% of enterprise organisations state their digital transformation plans have accelerated due to Covid-19. For almost half (49%) of the firms surveyed, these plans have been accelerated by a year or more. Almost every firm (98%) said they consider digital transformation to be important to their future strategy, underlining just how integral digital plans are to the growth of UK business.

The report found that 81% of companies saw a ‘highly successful’ digital transformation success rate when up to 20% or more of the digital transformation budget was devoted to connectivity or networking. For companies allocating 10% or less of their budget to connectivity or networking, the success rate dropped to 19% and the number of unsuccessful initiatives rose to 62%. This illustrates the fundamental role that connectivity plays in digital development.

Conducted by leading dark fibre and business connectivity provider Neos Networks, the report gathered results from 247 medium-to-large UK organisations, and data, cloud and network infrastructure service providers. The findings highlight challenges businesses face in ‘building back better’, what’s needed to ensure UK business has future-ready systems and just how many companies need connectivity investment to grow.

You can download the full report here: https://neosnetworks.com/resources/ebooks/core-connectivity-the-key-enabler-of-digital-transformation/

The factors that influence digital transformation success

The report highlighted 14 ‘keys to success’ surrounding digital transformation. The following factors are those most common to highly successful firms:

  • 90% of highly successful firms — recognition of significant benefits conferred by SD-WAN (which include proactive management, better performance information and control of applications)
  • 74% — IT department is always involved in specifying and implementing connectivity solutions used in digital transformation
  • 72% — connectivity and networking budget is 10% or more of the overall digital transformation budget
  • 72% — have a ‘very supportive’ telecoms partner
  • 63% — seeing securing remote internet connections as very important

Industries that embraced these digital transformation indicators are more likely to enjoy ‘highly successful’ digital transformation outcomes. Energy & utility firms are best positioned, holding seven ‘keys to success’, on average. They are closely followed by the transport sector, which has just under seven keys.

The industry with the lowest score was the government & public sector, with just over five indicators met.

However, the reality is that organisations from all sectors have work to do, with none demonstrating more than half of the 14 ‘keys to success’ identified.

 

Pete Asman, Managing Director for Public Sector and Enterprise at Neos Networks, says:

“It’s clear that UK business needs greater investment, particularly after all the commercial challenges and changes the pandemic brought. This report only serves to highlight how integral connectivity and smart technology is to firms hoping to enact digital transformation – and the success of digital initiatives.

“The pandemic has acted as a catalyst in some ways, moving digital ever closer to the heart of businesses. It’s only natural that some industries have more catching up to do than others. What’s important now, however, is that we see investment in connectivity, especially if we want to see real economic growth in the post-pandemic landscape.”

 

Lyall Creswell, founder & CEO of Transport Exchange Group, says:

“There’s no doubt that Covid-19 has accelerated digital transformation initiatives. In our industry, this has been driven primarily by changes to consumer behaviour and the huge increase in online purchases and more deliveries. Consumers have warmed to the idea of using ecommerce for everything from grocery shopping to financial transactions, and this has had a massive impact on the logistics industry.

“One of the biggest issues in our sector is a skills shortage – most courier and haulage businesses don’t have dedicated IT resource to map out a proper digital transformation strategy and implement the right tech. Sometimes, there’s also a reluctance to fully support digitalisation. But there’s been a sharp contrast around the acceptance of digital workflow pre and during the pandemic.

 

Pete Hanlon, CTO at Moneypenny, says:

“It’s easy to be consumed by the day to day work and put off large projects like digital transformation until next year. It’s also easy to think that it’s just a technology project rather than business change. Without the right level of focus and buy-in from across all areas of the business, digital transformation will never happen.

Companies that are more agile and take a digital first approach have been best placed to ride out the challenges over the past two years. I believe we will see an unprecedented level of investment in digital transformation over the next few years as more and more companies adopt a similar digital first approach. This investment can only be a good thing for the post-pandemic recovery.”

Supporting staff during the cost of living crisis

Why is the 10 year anniversary of Auto Enrolment and RDR* relevant to the cost of living crisis facing your staff – and what should business owners and managers be doing to help?

This article looks at the fundamental changes that have taken place over the last decade in the pensions landscape and what effect they have had on the employer and the workforce and offers some pointers to demonstrate what you can do today – given that wholescale large salary rises are not always feasible – to minimise the fallout from the cost of living crisis facing everyone. 

Written by Rachel Meadows, Head of Proposition Pensions and Savings at Broadstone

Most of the talk around the 10 year anniversary of Auto Enrolment legislation centres, quite rightly, around heralding the success of driving pension saving participation rates upwards but balancing that triumph against a persistent challenge of under-saving. Far less mainstream attention though has been paid to another decade milestone; one which arguably impacts employers and their staff just as much. Ten years have now passed since the Retail Distribution Review (RDR), a set of changes that increased minimum qualification standards for the delivery of financial advice and also scrapped the ability to be able to take commission payments from pension products.

Why did this have a big impact on employers? Prior to RDR, many employers providing pension savings to their staff did so supported by specialist advisers, often paid for by commissions, who not only provided employer advice but also helped staff to engage with their savings and understand the often unfathomable world of pensions with all its technical language and alienating acronyms. Post RDR, this support and guidance needed to be paid for by employers through direct fees. Inevitably, this led to challenges for employers, balancing the support and advice that they and their staff needed against the costs of providing that. In many cases, employers and their advisers did a lot of the groundwork for Auto Enrolment, including scheme selection, in the run-up to RDR.

This decade double anniversary therefore means that for a lot of businesses, their workplace pension schemes may not have been reviewed in detail for over ten years – ten years which have seen a gargantuan amount of change for pensions and for businesses. In the current climate of abundant cost of living challenges, some of those changes provide employers with some opportunities to help their workforce mitigate the impacts, especially given that wholescale large salary rises aren’t always feasible.

The first big change is that the last ten years have seen average annual management charges on workplace pension schemes decrease quite significantly. This is down to a number of factors but, notably, RDR and Auto Enrolment played a big part. Reviewing the workplace pension product you are offering to staff could result in significant cost reductions for staff in terms of charge levels. Whilst this might not help improve their spending power now, it will in the future. (All things being equal, the less charges taken out of your workers’ pots, the more left is in their savings pot for their retirement).

 

Pensions Freedoms and Choice

The second big change was Pension Freedoms – the introduction of much more choice in terms of retirement options for savers. Whilst it is true that not all pensions set up more than a decade ago will automatically provide access to the full range of options, the bigger impact of the freedoms is actually a big change in ‘typical’ default investment strategies. Prior to the freedoms, most default funds gradually de-risked as savers approached retirement, with the ultimate goal of being invested around 75% in gilts and bonds and 25% in cash – ideally placed to risk-match against the purchase of an annuity. Given that drawdown has become far more popular than annuity purchase, in recent years de-risking strategies have evolved to take account of this. If you haven’t reviewed the default fund in place for your workforce, it is entirely possible that they are reducing in risk too fast, too soon, and are losing out on valuable years of potential investment growth before they retire. This mismatch can mean lower savings pots to last through retirement – which isn’t a well-understood threat to the cost of living of your staff in later life.

Progress has also been made on the front of flexibility more generally, with many employers who have reviewed and overhauled their workplace pension provision in recent years providing access to workplace ISA savings alongside the longer term tax efficient pension pot. Even NEST has trialled a sidecar savings scheme. Providing access to shorter term savings pots, and encouraging your staff to engage with these, can not only help build financial wellbeing and resilience generally, but can provide an invaluable financial cushion for straitened times.

Tax limits and allowances have also been cut (both obviously and by fiscal stealth in freezing thresholds) for a number of years and pensions are no exception to this. Higher earners face stringent limits around what they can save tax-efficiently into a pension as well as your mid life workers who may have accessed pension savings during the pandemic to tide them through but, in so doing, may have triggered a strict limit around their future pension saving – the Money Purchase Annual Allowance. Ensuring that your staff have access to the information and guidance they need to navigate the plethora of tax rules is not only good practice but can also be an effective defence against an unexpected and unwelcome tax bill landing on their doormat (and their subsequent knock on payroll and HR doors).

For employers who may have been largely unaware of the 10 year anniversary of RDR and AE, this birthday marks an opportune time to make sure that their workplace pension provision is abreast of the changes that have taken place. Whilst some of the opportunities to aid your employees’ costs of living challenges are helpful in themselves, the biggest opportunity is perhaps the ability to demonstrate to your staff that you are actively trying to help and trying to provide the best quality benefit through the pension that you can. When retention and recruitment are just as challenging as cost of living, engendering positive engagement with your staff can carry a big dividend.

 


(*The Retail Distribution Review or how the financial services sector should be professionalised and its advisers renumerated)