How to raise the bar and make your business talks highly engaging

By Marcus Grodentz, Toastmasters International

When you speak in public you know that the members of your business audience are busy people. To keep their attention you will need to be engaging right from the start. Being an average speaker won’t cut it. You need to raise the bar.

Let me share some tips I have gained from experience, to help you take your business speaking to a higher level.

Be clear on your speaking goal

It is an old adage but nevertheless true. What sort of talk are you giving? What do you want it to achieve?

Choose the right moment to start

If you are giving a talk whether in person or online don’t jump straight in. Wait. Wait until your audience is settled. Wait until they are all looking at you and then and only then start talking.

Select your words with care

The language you use is important. You have the whole lexicon of the English language to help illustrate and describe your story. For example, there is a world of difference between ‘taking an opportunity’ and ‘grasping an opportunity.’

Research your audience

This is important because to some extent that dictates the type of language you use. Many speakers use technical terms or acronyms unfamiliar to their listeners. That means that you lose them. They are too busy figuring out the technical stuff to keep listening to what you have to say.

Focus on construction

Any TV or film drama you watch starts with a cliff-hanger of some sort. It can last several minutes. Only then do the titles roll. Start your talk with something dramatic. Grab attention. Get your audience engaged. Then take your audience on a journey that arrives somewhere. You need to make sure that your ending has some relationship to where you started. Complete the circle. Leave your audience feeling complete.

Use your voice with flexibility

Vocal variety is another key element. How many talkers go through their entire story at the same pitch. It becomes monotonous, even tedious. Varying the pace of your story and the pitch of your voice is another weapon in your arsenal of techniques.

If you have something dramatic to say you might want to speed up and perhaps raise your tone. If you have something sensitive, you can slow down and lower your tone. And, if you have some important information to share then take a pause.

Allow your audience time to absorb and digest it. Pausing is also a great way to cut down on the number of times you say Um and Ah.

Use appropriate visual props

One of my pet hates is the use of PowerPoint as it is almost always unnecessary. Speakers use it as a prop to hide behind. Death by PowerPoint is the hallmark of a poor speaker in my opinion.

Visual props are good but only if they are an integral part of your talk. If you are a speaker then you want your audience looking and concentrating on you. That is the whole point of being a speaker.

Stand if you can

Incorporating body language into your talk raises it to another dimension. If we were meeting in person, we would never dream of giving a talk sitting down. With covid and lockdown restrictions we now meet often on Zoom. Because we are on Zoom it is apparently OK to give talks sitting down. I am from the school which says if you are a speaker you stand. It actually isn’t that difficult to rearrange your desk and camera angles to enable you to do that. It just takes a little effort. Sitting down with your face filling the screen robs you of the ability to use your body and to take advantage of your screen stage. What you do get is the occasional disembodied hand.

If you are unable to stand for any reason, then you can move your chair further back from the camera so that the audience can see more of you and that again enables you to take advantage of using body language to engage with your audience.

Practicing these skills will elevate your business speaking to new heights, making the experience more engaging and useful for your audience and more productive for you.


Marcus Grodentz is a member of Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit