Neo PR, a business-to-business (B2B) technology public relations (PR) agency, announced it has been appointed as UK PR agency for Cloudapps, the leading provider of Artificial Intelligence (AI) sales effectiveness and accuracy technology in the Customer Relationship Management (CRM) sector.
Headquartered in Oxford, United Kingdom, the Cloudapps ‘Sales Effectiveness & Accuracy Platform’ is the first and currently only AI platform to integrate advanced deep-learning and time-sequenced data with CRM. This solution provides highly accurate sales forecasting, deep insights into deal health, guided selling, gamification, and data-driven sales coaching for some of the world’s most successful companies, including SUSE, Vodafone, and LexisNexis Risk Solutions.
Cloudapps recognised that traditional marketing wasn’t working to its full potential and investigated incorporating PR into the marketing mix, with the help of Neo PR. With this partnership, Cloudapps will grow its footprint in the United Kingdom through thought leadership to create brand awareness and drive inbound sales activity. Furthermore, to support the campaign, Neo PR has enabled Cloudapps to utilise its social media channels, producing a range of content to engage key prospects and stakeholders, have an authoritative voice on key issues and maximise the reach of media coverage.
Additionally, Spinks Creative, a boutique marketing agency based in Milton Keynes and long-standing partner of Neo PR, will work with Cloudapps to develop a multi-platform marketing strategy, employing web design, SEO, proactive email campaigning and graphic design to ensure success. Utilising both Neo PR and Spinks Creative, Cloudapps has effectively created an outsourced marketing team delivering brand awareness and sales traction.
Ashley Carr, Managing Director and Founder of Neo PR commented, “Cloudapps is innovating at the leading edge of its industry and with the combination of proactive thought leadership & customer success media outreach, we are helping to position the Cloudapps proposition to its target prospects. Neo PR‘s unique delivery-based engagement ensures Cloudapps gets great results consistently throughout the campaign.”
“In partnership with Spinks Creative, Neo PR integrated themselves seamlessly into our business”, Andy McDonald, CEO, Cloudapps, commented. “With a concerted campaign, we will further amplify our presence in the UK and elevate our key messaging as we work in sync together to deliver an effective ‘go-to-market’ combination of PR and marketing.