Tag Archives: pr win

News

Cloudapps selects Neo PR to support thought leadership campaigns 

Neo PR, a business-to-business (B2B) technology public relations (PR) agency, announced it has been appointed as UK PR agency for Cloudapps, the leading provider of Artificial Intelligence (AI) sales effectiveness and accuracy technology in the Customer Relationship Management (CRM) sector.

Headquartered in Oxford, United Kingdom, the Cloudapps ‘Sales Effectiveness & Accuracy Platform’ is the first and currently only AI platform to integrate advanced deep-learning and time-sequenced data with CRM. This solution provides highly accurate sales forecasting, deep insights into deal health, guided selling, gamification, and data-driven sales coaching for some of the world’s most successful companies, including SUSE, Vodafone, and LexisNexis Risk Solutions.

Cloudapps recognised that traditional marketing wasn’t working to its full potential and investigated incorporating PR into the marketing mix, with the help of Neo PR. With this partnership, Cloudapps will grow its footprint in the United Kingdom through thought leadership to create brand awareness and drive inbound sales activity. Furthermore, to support the campaign, Neo PR has enabled Cloudapps to utilise its social media channels, producing a range of content to engage key prospects and stakeholders, have an authoritative voice on key issues and maximise the reach of media coverage.

Additionally, Spinks Creative, a boutique marketing agency based in Milton Keynes and long-standing partner of Neo PR, will work with Cloudapps to develop a multi-platform marketing strategy, employing web design, SEO, proactive email campaigning and graphic design to ensure success. Utilising both Neo PR and Spinks Creative, Cloudapps has effectively created an outsourced marketing team delivering brand awareness and sales traction.

Ashley Carr, Managing Director and Founder of Neo PR commented, “Cloudapps is innovating at the leading edge of its industry and with the combination of proactive thought leadership & customer success media outreach, we are helping to position the Cloudapps proposition to its target prospects. Neo PR‘s unique delivery-based engagement ensures Cloudapps gets great results consistently throughout the campaign.”

“In partnership with Spinks Creative, Neo PR integrated themselves seamlessly into our business”, Andy McDonald, CEO, Cloudapps, commented. “With a concerted campaign, we will further amplify our presence in the UK and elevate our key messaging as we work in sync together to deliver an effective ‘go-to-market’ combination of PR and marketing.

Marketing, PR and SEO, News

District Enforcement selects Neo PR to deliver effective lead generation through PR

Neo PR, a Buckinghamshire-based B2B technology PR agency and District Enforcement, the leading company that provides its clients with legal methods for ensuring compliance immediately upon their land, has seen multiple inbound sales leads as a direct result of the proactive thought leadership PR campaign.

District Enforcement’s family of companies employs over 100 people across the UK with three strategically located offices to ensure that the company’s operational needs can be met. Working closely with local councils, District Enforcement’s four key sectors are identified as car parking management, mooring, marshalling and environmental services.

District Enforcement’s business model involves issuing tickets for outstanding parking, mooring or environmental charges by pursuing those charges through specialised legal means. In this way, the person issued with a fixed penalty notice is given a route to challenge the issue of the charge, which minimises the impact of distress by giving them a fair arbitration system consistent with the impartiality of the courts.

Due to District Enforcement’s extensive experience and expertise across local government, environmental services, law, and parking management, it is uniquely positioned to deliver a bespoke end-to-end service to its clients. Using technology is an integral part of District’s business, from solar-powered Automatic Number Plate Recognition (ANPR) systems to a completely revamped back-office system that allows users to access all of the data contained within their contract, District supports its clients by improving and educating public awareness.

“It was key that we could utilise PR to educate readers on the importance of keeping communities safe through supporting local councils and we are incredibly impressed with Neo PR’s experience, knowledge and stance within the industry,” said Dyl Kurpil, Managing Director, District Enforcement. “Our relationship with Neo has led to a number of new leads within our sector based on their thought leadership and news opportunities and we are thrilled to continue our partnership with the team.”

Ashley Carr, Managing Director and Founder of Neo PR commented, “District Enforcement is in the forefront of educating audiences and providing lawful solutions to ensure compliance on clients’ land through effective, lawful options.” He added, “Neo PR has a unique deliverables based model, meaning that we are outcome-focused. I am thrilled that the Neo District Enforcement PR team has utilised PR that has, in turn, generated new sales activity, which highlights that the talent we bring to our clients sets us apart from other agencies.

 

News

ReachFive selects Neo PR to deliver disruptive retailtech campaigns

Neo PR, the B2B technology PR agency, has announced it has been appointed as UK PR agency for ReachFive, provider of the cloud-based customer identity and access management (CIAM) enterprise platform, with immediate effect.

Since 2014, the Paris-headquartered company, ReachFive’s cloud-based, API-first platform has provided retailers with the capability to deploy consumer identity and access management with speed and at global scale, while maximising agility to keep up with the pace of digital change. Leading companies such as L’Occitane, Boulanger, Etam Group, Hachette Group, La Compagnie des Alpes, Monoprix and ENGIE use ReachFive to drive higher lifetime customer value, and improve marketing, commerce and customer service results.

Since expanding into the United Kingdom with Series A funding of $10 million at the beginning of the year, working with Neo PR will help to solidify ReachFive’s footprint in the country, enticing retailers to take advantage of digital technology and put identity at the centre of the customer experience to drive personalisation, engagement and loyalty. The PR agency aims to do this by elevating the presence of ReachFive’s cloud-based API platform through thought leadership to create brand awareness and coverage within the industry.

“We are incredibly impressed with Neo PR’s experience, knowledge and stance within the retail technology industry,” said Russell Loarridge, Director, ReachFive. “Throughout my own career, I have worked several times with Neo PR as I know that they will deliver disruptive campaigns to elevate ReachFives’ brand recognition within the industry and support our broader business objectives. Their opinion based thought leadership and news jacking opportunities makes Neo stand out from the crowd and I’m thrilled to be working with them again once more at ReachFive.”

Ashley Carr, Managing Director and Founder of Neo PR commented, “ReachFive is at the forefront of innovation and at Neo we love doing business with people who love doing business. Neo has a unique deliverables based pricing model, meaning that we are outcome focused and we give full transparency so our clients get exactly what they want. I am thrilled that the Neo ReachFive PR team continues to deliver above and beyond, which highlights that the talent we bring to our clients sets us apart.”