Developing a memorable brand is essential for every business owner. You want to get into the mind of consumers and for them to recognise who you are straightaway. However, with so much fierce competition against you, standing out and getting customers’ attention can be difficult.
Whether you’re a startup owner or already in business, here are some effective ways on how to create a brand like no other.
Choose a Great Name
When it comes to creating a memorable brand, it all starts with the name. You’ll need a word that rolls off the tongue and catches the eye of consumers. Your brand name doesn’t even have to be anything related to what you sell. But, whatever you pick, your name must be catchy, easy to pronounce, spell, and remember.
When picking a memorable brand name, you need to make sure it isn’t trademarked. The last thing you want is to cut this corner and end up in a lawsuit. As you can imagine, many names will already be taken, so you’ll have to get your thinking cap on to come up with something different and quirky.
Create a Visually Appealing Logo
When you hear the word ‘McDonald’s’, the golden arches spring to mind, or if you hear the word ‘Nike’ their tick will be the first thing you think of. These are prime examples of a memorable logo that sticks in your brain. For your business, you need to create a visually appealing logo that gets people talking. There are things to factor in during the process, such as what colour scheme you use and what font. You may want to enlist the help of a graphic designer to create your logo, rather than tackling it all yourself.
Once you’ve got your logo sorted, it’s time to house it everywhere you can. Whether it’s your website, blog, or flyers, getting your brand out there to the masses is key for spreading awareness. You may wish to use RGS Labels who specialise in digital and printed labels that can be used for your packaging. They can help all kinds of businesses, including those in hospitality and retail.
Choose the Right Tone
After you’ve picked a name and created a logo, you need to think about what tone of voice you’ll use. Every conversation and piece of content you create matters. Your tone of voice isn’t what you say, but how you say it. This will be the embodiment of your brand’s values and personality. To lure people in, you need to make your tone of voice appealing.
What kind of brand are you wanting to develop? Do you want to be laidback and humorous, or create something more serious? Would you like to be kind or witty? Developing your persona will help establish your brand and be useful when crafting content.
Leverage Content
Any content you write will help your brand image shine through. You can leverage content in all sorts of ways that are sure to be a hit with customers. Make sure you create relevant posts and ensure your words are filled with personality and enthusiasm. Good-quality content lets the user know all about you and why they should stick with you over competitors.
Some of the best strategies for making your content stand out is by going interactive. This is a fantastic way to get customers to engage with you. Whether it’s through quizzes, polls, or assessments, all three will get the responses you’re after. Creating a blog and posting regular content is another key marketing activity. If you do this, your blog will soon drive traffic (provided you use SEO techniques) and of course, make your brand memorable.
Engage on Social Media
Social media is a wonderful tool to make your brand memorable. To begin, you need to create business pages on platforms like Facebook. Once you’ve done this, you can share informative content, like articles and videos that will hook users in. We appreciate you won’t have the time to do this all day and night, so it’s wise to use social media management tools that enable you to post in multiple places simultaneously.
Other tactics you can try out to create a presence on social media include using casual language. Users don’t want to deal with formal language. Instead, keep your interactions light-hearted and engaging. This will give your company a personality and people will associate your brand with being fun and unique.
When it comes to creating a recognisable brand, don’t worry if you’re on a shoestring budget. You don’t have to spend a fortune to make a long-lasting impression with consumers. As long as you use any (or all) of the above, you’ll be on the right path to designing a brand that showcases who you are and what value you offer to your audience base.