Nelson Bostock UNLIMITED, part of UNLIMITED group, has won the PR and social brief for leading computer hardware manufacturer and gaming laptop specialist, MSI (Micro-Star International).

MSI has established itself as one of the world’s best laptop brands, with a reputation for industry-leading innovation and ambition to create the perfect gaming laptop. The integrated brief will develop MSI’s reputation in the UK – strengthening its leadership in gaming, and broadening its reach into creative, business and performance segments.

The appointment will utilise Nelson Bostock’s 30+ years’ experience working with category-leading consumer tech brands, and its use of human understanding to better connect with key audiences. The team will deliver a mix of media relations, content marketing, community management, influencer relations and event support.

Jeff Kuo, General Manager, MSI Notebook Division, says, “With glowing reviews, product awards and a strong consumer following, we are bringing the very best products to the UK market. However, it’s vital that we take advantage of the momentum we have already created. Nelson Bostock understands our products and our aspirations, and we’re excited to achieve some outstanding results together.”

Tim Lines, Director, Nelson Bostock UNLIMITED, says, “We work with the most innovative and disruptive tech brands around. MSI is the undisputed rising star in the gaming laptop space – with a strong and established following amongst consumers and influencers. It’s an exciting brief and we can’t wait to get started.”

Nelson Bostock UNLIMITED is part of integrated agency group UNLIMITED.