Street advertising is an extremely cost-effective and high exposure form of advertising that is often forgotten about in the digital advertising era. It has the unique ability that it’s hard for them to be consciously avoided, something that is often a drawback to methods of other methods of media advertising such as TV, radio and print. Here are some of the ways that street advertising can benefit your business.

Reach and awareness

You may not know that street advertising ranks among the highest of any outdoor advertising method when it comes to recall. In fact, some studies have indicated that two thirds of people will remember street pole advertising in comparison to other types of media!

With the help of outdoor advertising, you can target your audience in a specific area and can reach out to particular demographic groups too. For example, if you’re marketing a product to teenagers, the areas near colleges and universities ensure that you generate awareness in your target area.

Repetition

Because street ads are usually close to busy roads and in high footfall areas, potential customers are likely to see them several times each day. Billboards are one of the most effective large format campaigns and can be used together with other out of home (OOH) advertising methods to increase the frequency of your brand exposure.

In general, street advertising is an influential marketing technique as different channels of OOH advertise the same message frequently, which hammers the brand message on the people, making your brand memorable over time.

Cost effective

If you were to compare the cost of street advertising to TV, radio or print advertising, it’ll become clear that a street advertising campaign offers the greatest value for money. Alongside this, you can spend your money strategically to ensure that the right people see your campaign at the right time. Street advertising is especially beneficial for smaller businesses who have a limited marketing budget.

Lamp post advertising is particularly overlooked in the UK – but it is in high demand in the UAE when it comes to low marketing budgets. They are usually posted on the street lamps in a sequence so that commuters see the same ad several times.

Build your brand

Street advertising is ideal if you want to create an immediate awareness for your company. OOH advertising allows you to get across a brand message in just seconds, with billboards in particular being the most effective way to spread brand messages instantly. As mentioned above, street advertising methods like billboards are mostly located in the busiest places, making it difficult for people to avoid them and unlike other mediums, they can’t be turned off – which is why so many people see street advertisements, and remember them for such a long time.

Overall, as you can see, there are many smart ways that street advertising can benefit your business, from targeting places with high footfall, to tapping into underutilised techniques to set yourself apart from the competition. As outdoor channels of advertising are more in demand than ever before, it’s important to remember some of the ways that you can use street advertising to benefit your business, allowing your business to continue thriving for many years to come.