Fox Agency signs up Hotwire’s Lottie West as Head of Global PR

Integrated B2B tech marketing specialist, Fox Agency has welcomed Lottie West into the team to head up the PR department. The move comes as part of a wider drive to grow its PR offering and integrated services.

With sixteen years’ experience in PR, comms, and brand work, West was most recently at Hotwire where she spent three years as Associate Director working on UK, EMEA, and global campaigns across B2B and B2C tech for the likes of Trellix, McAfee, Veracode, ASUS, Vrbo, Molo Finance, and OkCupid.

Prior to Hotwire, she held agency leadership roles in the PR division of TBWA\Auckland, as well as at Phipps, an integrated London-based agency.

At Fox Agency, West will be in control of the PR offering and providing expert strategic direction for global PR campaigns for current clients including Alcatel-Lucent Enterprise, Sony, Delphi Technologies, Arcwide and more.

Fox has identified how more and more clients are investing in integrated solutions and the expansion of the PR offering is part of its wider growth strategy.

Lottie West, Head of Global PR at Fox Agency commented,
“Fox Agency has seen impressive growth in the last twelve months, and I’m delighted to be joining this talented and ambitious team at such an exciting time in Fox’s journey. There is a huge opportunity for PR in the integrated space – B2B clients are under increasing pressure to demonstrate ROI while also upholding reputation, maintaining awareness, and differentiating from the competition. PR offers the perfect complement to Fox Agency’s raft of other specialisms, and I am looking forward to working with the team to accelerate the growth of our integrated work.”

Al Fox, Director at Fox Agency said,
“We’re delighted to welcome Lottie to the agency, her experience and skillset will help put us on the map for integrated PR solutions. Lottie has sector expertise in cybersecurity, fintech, and electronics which is perfect for our PR client base, which has grown rapidly in 2022, and for our future new business growth”.