GWI, the leading audience insights technology company, today announced that it has appointed Rhiannon Staples as Chief Marketing Officer.
Staples has over 15 years of experience building marketing teams for global, high-growth technology companies such as NICE Actimize and Sisense. She was most recently CMO at HiBob, a modern cloud-based HR platform provider.

At GWI, Staples will lead the strategy and execution of GWI’s brand marketing, product marketing, client communication and demand generation to drive growth and enable customer success and satisfaction. She will be based in the US headquarters in New York.

CEO and Founder of GWI, Tom Smith, comments, “Rhiannon is the perfect fit for our next phase of growth. Her prior experience scaling B2B SaaS brands will be invaluable as we continue to disrupt the market research industry with a research technology solution that helps businesses make more informed decisions, more quickly.”

GWI is a much-needed alternative to traditional market research, an industry which has struggled to keep up with the evolving needs in a rapidly changing world and challenging economic climate.

Companies today need a cost-effective, on-demand window into consumer behaviour, both locally and globally. GWI builds technology that gives people insights into their audience in the moment they need it through its intuitive and simple SaaS platform. Customers include Google, Spotify, Twitter, EA, Red Bull, WPP, and Omnicom.

Rhiannon Staples adds, “Audience insights are no longer confined to just one corner of an organisation. The value is in as many people as possible benefiting from a strong understanding of consumers and the market – especially at a time when spend is under intense scrutiny and every dollar needs to deliver strong ROI. I am excited to join GWI at such an exciting time of growth and to play my part in their mission to democratise audience insights.”

Following $180m in Series B funding last year, GWI will continue to scale in 2023. It will add even more data from global consumers in over 50 markets. The focus will also be on further developing its SaaS platform – making the technology even easier to use and more accessible across organisations.

Rhiannon will take up her role as of February 2023. GWI previously named marketing veteran Sara Spivey as Non-Executive Director in September 2022.