STADA renews global contract with CTI Digital to drive digital transformation

STADA Arzneimittel AG, the Germany based global pharmaceutical giant, has extended its relationship with CTI Digital, a leading UK technology, experience and digital marketing agency, in a multi-year global deal.

CTI has worked with STADA since 2018 and in that time has launched and now maintains over 184 websites in numerous markets. This new multi-year contract sees a continuation of the core website build and maintenance remit and also opens the door for other services from CTI to be deployed – including data analytics, SEO, PPC, digital and branding design and social comms.

Commenting on the extended global partnership, Frank Staud, Executive Vice President of Global Communications, Branding, and Sponsorships at STADA, said, “Establishing a clear brand architecture with “One Design” for all websites has been instrumental in strengthening the STADA brand and enhancing our digital global presence. Our collaboration with CTI Digital has been the foundation for global brand consistency while maintaining strong local hero brands. With their expertise and support, we are well-positioned to drive a meaningful impact and deliver exceptional digital experiences for our customers.”

Chris Woodward, CEO at CTI Digital, commented, “We are proud to partner with STADA in their digital transformation journey. Working with ambitious, high growth organisations like STADA is exactly the type of opportunity we excel at. The fact we are able to do this for a brand like STADA across multiple markets is a testament to the quality of our people and strength of the work they produce.”