IEG EMEA, a division of the Impact Environmental Group with operations situated strategically across the US and the UK, has appointed Cheshire-based Zeus PR following a group-wide tender process.

The agency will now support the entire organisation, including all four trading brands, working closely with the IEG EMEA board, including Managing Director David Williams who heads up the board, and Commercial Director Pete Dickson, to formulate and develop a reputation-building PR and content strategy.

The appointment follows hot on the heels of the IEG EMEA’s substantial expansion in 2023. Last year saw two further UK acquisitions cementing the group as a global waste industry category leader, as UK Container Maintenance (UKCM) and Capital Compactors and Balers (CCL), joined Container Components Europe (manufacturer of Duraflex lids), and Egbert H Taylor to sit within the IEG EMEA’s portfolio of aligned industry-leading brands.

 Anthea Fosti Managing Director of Zeus PR comments: “We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief.

“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”

Pete Dickson, Commercial Director at IEG EMEA states: “‘As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”

Founded in 1999, IEG as the parent organisation headquartered in Elgin, Illinois has rapidly grown into a global environmental products and services business, providing a comprehensive suite of new and replacement products for waste containers, collection and compaction equipment, and waste transportation equipment, and it is ambitious to expand IEG EMEA further where synergistic opportunities can enhance their customer value proposition.

The EMEA division, as with the wider global IEG organisation it resides within, plays an important role in the pursuit of a circular economy, providing products and services to the global waste and recycling industries. The business is a procurer of top-quality materials and a key advocate for sustainability, whilst maintaining competitive prices.