A THRILLING new aqua park will create jobs, attract visitors, and boost the economy in a seaside town.
Sblash has been given the green light by Conwy’s planning authority and is already making waves in Penmaenmawr.
Owners James and Debbie McAllister – who have decades of experience in the tourism and hospitality industry – are transforming Graiglwyd Springs Fishery into an inflatable water attraction that will employ up to seven additional staff from May to October each year.
Proposals for the seven-acre site also included parking, changing facilities, hot and cold drinks, snacks, and ice cream.
Each customer will be kitted out with a wet suit, buoyancy aid and a warm welcome on arrival at the reception area, which will complement existing amenities and seven holiday cottages.
With customer safety at the heart of the operation, Sblash is committed to ensuring it meets all health and safety requirements set out by the Aqua Park Association (UK and Ireland).
The water safety team will be qualified to Royal Life Saving Society (RLSS) standards and sessions have been limited to 25 users at any time.
“The fishery continues to be successful, but we wanted to make this site a more sustainable year-round enterprise, which is why we have diversified,” said James.
“Sblash will be perfect for families, school groups, parties, team building, and anyone wanting to get active and have fun! We already attract people from all over the UK and this will give us another USP to create a buzz in the area.”
He added: “Importantly for us, we want to contribute to the local economy for 12 months of the year, creating jobs and capitalising on our surroundings in a sustainable, responsible manner.
“The aqua park allows us to do that, and by training our lifeguards with RLSS qualifications and keeping the capacity low to ensure a high-quality and safe experience for visitors, we have the peace of mind everyone will leave here having had a brilliant time.
“We are thankful to Business Wales for its support and to the amazing community here in Penmaenmawr; we look forward to opening very soon.”
The wild water adventure will include the towering 3.8m Mount Rainier, exhilarating slides and a range of obstacles, floating trampolines, a freefall experience and the unforgettable Waverider.
Sblash will open to the public on May 18 and is already creating ripples of excitement along the coast. Discounts, family offers, and further activities will be introduced in the months ahead.
Debbie says residents and business owners have been “hugely supportive” and the knock-on effect will be very positive for the town.
“We will be helping to be promote Penmaenmawr as a tourist destination, with its beautiful beaches, cafes and other activities in addition to what we are doing with Sblash,” she said.
“The community is fully behind us, and we will look to use local suppliers and products as always, supporting each other and doing all we can to bring more people to what is one of the region’s hidden gems.
“James and I have been in the sector for many years, and this is one of the most impressive developments we’ve created during that time.
“We look forward to bringing something fresh and new to North Wales, an attraction that will capitalise on the incredible landscape and nature with a focus on health and wellbeing, exercise and enjoyment – we look forward to welcoming people soon.”
North Wales Tourism CEO Jim Jones congratulated the couple on their “innovative approach” to boosting tourism in the region and added: “Utilising the resources available to them to diversify and create a quality fun water park at Graiglwyd should be commended. I’m aware of the tremendous amount of hard work to get to this stage.
“I have every confidence that this new venture will not only succeed but also become a popular tourist attraction for both locals and visitors alike.”
The existing fly-fishing business will be open from October for the remaining months of the year as it is seasonal, and future proposals for the park include glamping pods and cold-water therapy retreats.
For more information, to book a session or to apply for a role at Sblash, visit the website www.sblash.co.uk and follow them on social media.
As the mould crisis in the UK continues, you may think that residents in social housing are the only people at risk from exposure. This is not the case, in London alone 51.06% of tenants report to have mould and 74.07% of homeowners have experienced mould in their homes*. So, how if it can happen to anyone, can renters reduce the risk of living in a home with mould?
How landlords try to avoid the issue
Jennifer Ross
Here is a real life example of a nightmare scenario for younger renters in the capital which highlights how a bad landlord will try to avoid dealing with a mould problem.
Jennifer Ross (27, pictured above) is an account manager for a London based healthcare communications agency. While she was living in a shared flat in Tooting London Jennifer and her flatmates paid £2420 per month rent. The flatmates moved into the flat in October 2021, but by Christmas as the weather turned colder they noticed mould starting to appear through the flat’s newly painted ceilings.
Alerting their landlord to this issue straight away, initially he did not respond so they tried to solve the problem on their own. They mopped the ceilings with bleach. However their efforts always failed and the mould would aggressively grow back.
The landlord later agreed to repaint the bathroom. This did not improve the underlying issue in that the black mould was still there and the mould was extending into other rooms in the flat too. The source of the damp and mould issue was identified in spring 2022 as the back bedroom started to leak in rain.
The roof got fixed and warmer weather momentarily solved the problem, but as the weather turned colder the mould reappeared. Sadly the landlord continued to ignore Jennifer’s requests for help so after two years the flatmates decided to leave in October 2023.
New tenants live in the flat now and the mould has worsened, even worse news is the new tenants pay an extra £1000 a month and the landlord continues to avoid their requests for help.
“Inhaling or touching the spores that mould releases into the air can cause an allergic reaction, such as sneezing, a runny nose, red eyes and a skin rash.
“Mould can also trigger asthma attacks and cause coughing, wheezing and breathlessness.”
Nobody should have to live with this level of toxic mould in their homes and landlords need to be ready to tackle the problem straight on.
Often damp problems aren’t found until it’s too late and tenants have signed the contract and moved in. New proposals are expected to tighten up the rules regarding rental properties, but until then, it is often a case of ‘renters beware’.
What should prospective tenants look out for?
There are red flags that tenants can look out for when viewing properties to rent. Look out for these signs when checking for damp in a rental property:
Discolouration on walls, peeling paint or wallpaper
Black mould on window seals- particularly in the bedroom and bathroom
Black mould on ceiling in the corners of rooms
Excess condensation – streaming windows, mirror
Musty or damp smell
Stains on walls
Smell of fresh paint (this can be evidence of someone painting over visible mould)
What can landlords do?
Awaab Ishak, a two year old Rochdale boy, died in 2020 after prolonged exposure to mould in his home. Mould exposure can be fatal and has serious consequences, but there are sound business reasons apart from health of their tenants for landlords fix any problems fast.
As landlords shy away from their tenants’ issues, they are allowing much bigger structural damage to develop. Mould can be extremely aggressive and prevention is always better than cure, but should a property start to show signs of mould, landlords should treat the area immediately, review why the mould is happening and for the price of a bottle of HG mould remover spray there can be huge savings in the cost of tradesmen. However, if the mould is prolific, seek professional advice asap.
Bottom line, one way or another, once mould develops, it will eventually need to be fixed to protect your property investment – why not do it promptly, keep good tenants and maintain the value of the property?
THE new owners of the Parc Dewi Sant site in Carmarthen have announced plans to convert the former Victorian asylum into a medical park with health and wellbeing benefits for the whole community.
Parc Dewi Sant Limited has acquired almost all of the 38-acre site from Carmarthen County Council after the council put the location up for sale.
A number of NHS services currently operate on the site, and there is also a Swansea University facility teaching student nurses. All existing organisations on the site will retain their tenancy rights.
Parc Dewi Sant Limited wants to develop the medical provision on the site while protecting the 22 buildings, many of which are listed. They include an ornate Victorian chapel, and a theatre.
The plans include retaining and recruiting both NHS and private health providers, especially in occupational health, and providing serviced clinical offices.
Other facilities will include a gym and a walking track, which will be accessible to local community including dog owners.
A spokesperson for Parc Dewi Sant said: “We want to create a hub for medical, well-being and leisure facilities which is accessible for everyone in the community. By bringing top quality healthcare providers to the area, we aim to support the health and well-being of the local population.
“We are already in discussions with a number of healthcare providers, including a private GP practice, and would welcome discussions with anyone who wants to be part of a modern and vibrant health hub.
“Taking on so many listed buildings is a significant financial commitment. However, we are fully committed to protecting these outstanding buildings and their history, while ensuring they have a meaningful purpose to serve the local community for years to come.”
The new owners of the site have a large portfolio of residential, commercial and office developments throughout Wales, including many period properties.
Their vision for Parc Dewi Sant will transform and bring life and vibrancy back to the iconic estate which began life in 1865 as the Carmarthenshire, Cardigan and Pembrokeshire County Asylum.
The hilltop hospital expanded and had more than 900 beds by the early 1970s.
When starting a business in the Emirates, certain industries offer more significant benefits, including a larger market size, higher demand, better profit potential, and stronger government support.
But, as a businessperson setting up here, it’s important to choose the vertical carefully. This means looking beyond just numbers — it’s essential to understand the field and have experience in the vertical you choose.
Venturing into an unfamiliar vertical in a country as culturally and legislatively unique as the UAE is a surefire way to rapidly deplete your funds. Keep this in mind as we explore the top 7 most profitable industries for starting a business in the Emirates.
What industries are the best types of business to open in the emirates?
Today, a growing number of both new and established businesses are expanding into the Emirates to tap into the lucrative UAE markets. In fact, thousands of businesses are setting up in the UAE. To illustrate the scale of this impact, consider that Dubai’s free zones aim to significantly boost their contribution to the emirate’s GDP, targeting $68 billion by 2030. With the market not yet oversaturated, now is an ideal time to start a business in the Emirates. But what industry should you choose? If you’re entering this market now, here’s a shortlist of options to consider.
Construction
The Emirates, especially Dubai, is among the fastest-growing mega-cities, famous for colossal projects like Burj Khalifa or the Palm Jumeirah. But beyond these landmarks, a significant influx of international businesses and expats has fueled a boom in constructing residential real estate, office buildings, and commercial facilities throughout the Emirates. Today, the country’s construction industry is estimated at USD 38.99 billion in 2023.
What’s more, the sector enjoys a strong development agenda, like the “Projects of the 50” initiative. The government is aiming to attract nearly $150 billion in foreign direct investment by 2030, offering lots of support for new construction businesses.
In this rapidly developing vertical, there’s a huge demand for construction companies, design and architectural firms. businesses producing or trading building materials, and companies offering construction equipment rental.
Agriculture
When you picture Dubai, you probably imagine a futuristic city of steel-and-glass skyscrapers rising from the desert sands. Surprisingly, the UAE is striving to become a powerhouse in produce. The Emirates are working to reduce their reliance on imported foods, which currently account for 85% of consumption, by increasing home-grown food production. The UAE’s agriculture market, valued at USD 3.31 billion in 2024, is expected to grow further, reaching USD 4.09 billion by 2029, at a compound annual growth rate (CAGR) of 4.30%.
In Ras-al-Khaimah, there’s already a successful traditional agricultural sector focused on fruits and vegetables like tomatoes, cabbage, eggplant, squash, and cauliflower. These crops meet the country’s needs during the growing season.
But the harsh climate and intense summers have led the government to bank on innovative farming methods. Vertical and hydroponic farms, which are ideal for growing leafy greens and salads, are rapidly developing in the KEZAD special zone of Abu Dhabi. This presents a fantastic opportunity for new startups focused on sustainable farming.
Tourism
Tourism is now the largest contributor to the UAE’s GDP outside the oil and gas sector. In 2022, the travel and tourism sector contributed nearly 167 billion AED to the Emirate’s GDP — that’s a growth of 60.2% over the previous year. The trend doesn’t stop there.
The World Travel and Tourism Council (WTTC) forecasts that the sector will contribute around $49.18 billion to the UAE’s economy in 2023, which is nearly 10% of the total GDP. This remarkable growth stems from the country’s recent efforts to diversify its economy.
Tourism in the Emirates, particularly in Dubai, is synonymous with luxury. Known as the glamorous “Venice of the Gulf,” Dubai draws high-rollers from around the world. This constant influx creates a steady demand for travel agencies, apartment and villa rentals, and organizations that manage various events – including exhibitions, concerts, seminars, conferences, and festivals.
Logistics
Remember that the UAE’s food consumption is 85% imports? Yes, Dubai’s import-export sector is highly profitable. The United Arab Emirates freight and logistics market is estimated at 18.63 billion USD in 2023 and is expected to grow to 27.51 billion USD by 2029, expanding at a CAGR of 6.71% during the forecast period.
The emirate’s strategic central location and diverse economy make it an ideal place for an international trading business, or a logistics center. Establishing such a business in Dubai offers significant opportunities for expansion.
Education
The UAE’s education market is projected to grow at a CAGR of 5.55% from 2022 to 2027, with an expected increase of USD 817.5 million in market size. This growth is driven by a rising prioritization of education. Wealthy locals and expatriates alike tend to prefer private institutions over government ones due to noticeable gaps in the latter’s curriculum compared to international standards. As a result, there’s a high demand for quality education in the Emirates.
The UAE government also backs the private education sector through various policies. For example, the National Strategy for Higher Education 2030 aims to achieve superior scientific and professional education standards.
This environment is ripe for both traditional and digital educational projects. Language schools, art schools, private institutions catering to affluent families, and educational marketplaces are all likely to find a receptive market in the Emirates.
Trading and retail
In the Emirates, trading stands out as a highly profitable venture. Low, 5% duty on trade within the UAE opens wide opportunities for local and international trade and also Ecommerce.
But there’s a nuance to consider. To sell retail goods across the entire country, beyond just your Free Zone, you must register a local company in the MainLand (we’ll cover the differences between registering a business in a Free Zone vs. the MainLand later in the article). As it stands, a UAE citizen co-founder isn’t required to complete the registration. But if your company is registered in a free zone, to trade outside that zone, you’ll need a distributor.
The hottest imports in the Emirates include:
Fresh vegetables and fruits.
Meat and meat products.
Flour and pasta.
Car spare parts.
Mineral fertilizers.
Textiles and ready-to-wear clothing.
Household chemicals.
Electrical appliances.
Luxury cars.
Exclusive gadgets and jewelry.
Bonus industry: opening an IT business in the Emirates
IT is undeniably the future, and Dubai is a key player in this arena. The emirate’s booming economy makes it an attractive hub for businesses focused on innovation.
To foster growth in the IT sector, Dubai established hubs like Dubai Internet City (DIC), Dubai Silicon Oasis and DIFC Innovation Hub.
With digitalization becoming increasingly essential, there’s a growing need for digital solutions. For instance, starting an AI-focused startup in Dubai could be highly rewarding.
Dubai might seem like a digital utopia, but it’s a mixed bag. While it’s an excellent location for launching an IT business, it doesn’t necessarily hold a competitive edge over other countries in this sector. Nations like the UK, Canada, Singapore, and the US also offer impressive programs for IT enterprises, making the decision less straightforward.
However, if you do choose Dubai as your IT company’s base, you’ll be in good company. Digital entrepreneurs from around the globe are drawn here, not just for the dynamic IT community, but also for the high quality of life that cities like Dubai and Abu Dhabi offer.
Key factors to consider when choosing your field
Choosing a business sector in the UAE requires an understanding of local nuances and legislation, and careful planning, much like anywhere else in the world.
Free zones vs the mainland
The UAE is segmented into Free Zones and the Mainland, each with its own set of rules and business permissions.
Free Zones are designated economic areas within the Emirates where foreign entrepreneurs can operate businesses, acquire or rent properties, and hire staff. There are about 50 Free Zones in the UAE, with 20 in Dubai alone. Each zone is autonomous with its own corporate regulations.
These zones cater to businesses targeting foreign markets, with a focus on sectors like IT, consulting, industry, education, logistics, real estate, trade, and telecommunications.
Entrepreneurs choose a Free Zone based on their business focus. Popular choices include DMCC, DAFZA, JAFZA, Dubai Internet City, Dubai Media City, Dubai Knowledge Park, Dubai Silicon Oasis, KIZAD, and RAKEZ.
The Mainland, in contrast, is the broader territory of the United Arab Emirates. Businesses registered here can operate across the entire country, making it ideal for investors and entrepreneurs planning a long-term presence in the UAE market.
Costs involved in starting a business in the Emirates
The expenses for launching a business in the Emirates vary depending on whether you choose a Free Zone or the Mainland.
In a Free Zone, the average cost for a business license ranges between 6000 to 7000 USD, though this can vary depending on the specific zone. Additionally, each Free Zone has its own visa costs for business owners and employees, typically around 2300 USD per person, including insurance.
In the Mainland, business costs depend on the business type, the number of visa quotas, and the premises’ type and size. Employee costs include a two-year residency and insurance, around 2300 USD, similar to free zones. Renting business space is required, with a minimum of 19 square meters. On average, establishing a company on the Mainland can cost anywhere from 8,000 to 25,000 USD. Therefore, the starting budget should be at least 10,000 USD, and often significantly higher.
These cost estimates don’t include the capital necessary for growing your business in the Emirates, which is a notably expensive country. Expect to invest in higher salaries, costly raw materials, and other significant expenses.
Before starting your business, it’s crucial to conduct extensive research. We advise spending at least 2-3 months living in the Emirates to get a feel for the culture and determine if it’s the right fit for you. During this period, you should:
Precisely calculate the required startup capital and develop a detailed business plan.
Perform a thorough market analysis to understand the current landscape and realistically assess competition. Remember, you’re likely not the only entrepreneur eyeing this market, after all.
Prepare meticulously for your company’s launch. This includes getting all documents in order to avoid complications during registration or further down the line.
Wrapping up
The Emirates is an excellent destination for setting up companies in construction, agriculture, tourism, retail, education, and IT industries. The government, keen on continuing economic diversification, actively supports international investment through initiatives like the “Projects of the 50.” Remember, a well-crafted business plan and attention to detail are key to making your venture in the Emirates a shining success.
If you find yourself feeling overwhelmed, don’t hesitate to seek assistance from an expert specializing in UAE business setups. They can help you navigate the entire process, from choosing the right industry to preparing and registering your business, and even provide ongoing support post-establishment. After all, sometimes, even a camel needs a guide through the desert.
45 per cent of Britons use their main phone PIN for multiple apps
Businesses, including banks and fintechs, are not doing enough to support customers in protecting their personal data when they lose their phones
22 April 2024—London, UK: Nuke From Orbit, a fintech startup headquartered in the UK, has unveiled findings from its latest research report, shedding light on a concerning trend in smartphone thefts. The report indicates that in 62% of cases of smartphone thefts in the UK, the repercussions extend far beyond the initial loss of the device.
According to the research, not only were respondents’ social media and email accounts accessed, but one in four individuals also fell victim to digital wallet theft, resulting in monetary losses. Alarmingly, the study reveals that one in five respondents experienced compromised personal bank accounts through unauthorised access via mobile banking apps.
The alarming findings come amid the evolving boom in smartphone usage and the growing identity threat that users face. Although smartphones were created to simplify life with their many functions, users do not realise that this convenience has also made them more vulnerable to risk and therefore aren’t taking the appropriate precautions.
Other key findings from the research include:
The further losses the respondents reported can partly be attributed to poor PIN hygiene despite repeated warnings and guidance on password and PIN best practices.
78% of the respondents use their smartphones for mobile banking, 85% for accessing email, 71% for managing social media and 51% for a digital wallet, indicating that cybercriminals can easily access their personal data from a single mobile device.
However, nearly half (45%) are in the habit of using the same PIN to gain access to the phone and multiple apps, services, and bank cards.
James O’Sullivan, CEO and founder of Nuke From Orbit commented, “Biometrics were introduced to make smartphones more secure because the frequency with which you need to input a PIN is greatly reduced, but our research shows this has led to some complacency. Criminals are returning to old-school shoulder surfing tactics – that made ATMs a nightmare – to access the phones they then steal to commit secondary crimes.”
A legislation that will contribute to the fight against such threats is The UK Product Security and Telecommunications Infrastructure (Product Security) Act, which will come into effect on the 29th of April. The Act will ensure that consumer technology products meet mandatory security requirements to protect against cyberattacks. Businesses will be accountable for protecting customer data as the regulation mandates them to set safety measures such as minimum default password requirements and providing information on reporting security issues.
With so much interconnectivity, and even authenticator apps and one-time passcodes utilising the same device, smartphones are at the heart of the challenge this legislation is designed to tackle.
“The Act is relevant for consumers and businesses, including banks, fintechs and online service providers. Service providers are responsible for ensuring they do everything possible to protect consumers when the worst happens. Our research suggests that currently, they are not doing enough. Nuke From Orbit is on a mission to support such service providers in protecting the digital identities of individuals and putting them back in control of their data swiftly when their smartphones are stolen.”
Nuke From Orbit offers a unique digital panic button, allowing individuals to block access to various services and accounts all at once if their smartphone is stolen. This world’s first solution adds a higher level of data protection and privacy in the mobile security market by fixing a significant vulnerability. Consumers can join the waiting list to be alerted when the service goes live in their region.
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About Nuke From Orbit:
Founded in 2023, Nuke From Orbit is a UK-based company developing a service that allows subscribers to block access to multiple services and accounts simultaneously, avoiding account compromise issues and monetary loss when their smartphone gets stolen. For more information and to see how the service works, visit https://nuke.app.
Gary Neville’s Relentless Developments has signed a deal with premium serviced office provider, Gilbanks, for c.34,000 sq ft of office space at No.1 St Michael’s in Manchester.
The Leeds-based flexible office space provider will occupy 1.5 floors at the £400m development. The announcement follows an extensive search and selection process for a serviced office partner at the new development.
The move will see Gilbanks create its largest community for office professionals to date. Successful operations are already running in Leeds and at 11 York Street in Manchester city centre.
No.1 St Michael’s is expected to be the first fully Net Zero Carbon commercial development in the city, both in operation and delivery. Comprising nine floors of best-in-class office space and a Japanese-Peruvian rooftop restaurant from Chotto Matte, it is set to achieve world-leading standards in sustainability and wellbeing.
Gary Neville, director at Relentless Developments, said: “Gilbanks is raising the bar within the serviced office market by focusing on distinctively designed buildings in prime locations. This echoes our own vision for St Michael’s as we set new standards for sustainable commercial workspace here in Manchester.
“It’s really important we select partners that reflect our huge ambitions for this scheme, and we’re confident Gilbanks will do that when they move into the building at the end of the year.”
Construction commenced in January 2022, with completion due later this year. The scheme is being brought to the market through a collaboration between Relentless Developments and stakeholders KKR.
Alex Duckett, managing director of Gilbanks, said: “By partnering with Relentless Developments on the St Michael’s project, we are making a clear statement that we are committed to working with ambitious and innovative developers on projects that will set new standards in the industry. The new professional community at St Michael’s will feature the latest technology to enable hybrid working for companies with global ambitions.”
Acting on behalf of Gilbanks, Andrew Cowell, Transactions and Asset management at OBI, said: “Our mandate was to find the best-in-class building in Manchester for Gilbanks and St Michael’s fully delivers against this brief. St Michael’s is lifting the standard for new build office developments in the city and will become a flagship location for Gilbanks to grow their portfolio of high-quality managed workspace.”
Joe Rigby, senior director at CBRE, acting for Relentless Developments, said: “Our client recognised that a provision of the high-quality flexible workspace was a critical consideration in creating a thriving ecosystem and community for a development of this scale. Gilbanks was quickly identified as the preferred flexible workspace partner owing to their reputation and quality of clients which fully complement the vision for St Michael’s as a destination for ambitious professional businesses in the city.”
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Pictured: (left to right) Louise Kilbride from Relentless, Alex Duckett and Gary Neville.
About Relentless Developments
Relentless Developments is a property development company led by Anthony Kilbride and Gary Neville. Projects to date include Hotel Football in Old Trafford and the Stock Exchange Hotel in the city centre.
Tech sales training is the cornerstone of success in the ever-evolving landscape of technology sales. It equips professionals with the skills and knowledge to navigate complex sales cycles, understand intricate products, and engage with discerning customers.
Overview
This comprehensive guide will explore the world of Technology Sales Training, from its fundamental importance to the intricacies of various training programs. We’ll delve into the evolution of tech sales, dissect common challenges sales professionals face and unveil the benefits of investing in robust training initiatives.
Understanding Tech Sales Training
What is Tech Sales Training and Why is it Important?
Tech sales training encompasses a range of educational activities designed to enhance technology sales professionals’ selling skills and product knowledge. Effective training is crucial for staying ahead of the curve and driving business success in an industry characterised by rapid innovation and fierce competition.
The Evolution of Tech Sales in the Digital Age
The tech sales landscape has undergone significant transformations in recent years, driven by technological advancements, changing customer expectations and emerging market trends. To succeed in this dynamic environment, sales professionals must adapt to new selling methodologies, embrace digital tools, and leverage data-driven insights.
Common Challenges Faced by Tech Sales Professionals and How Training Can Address Them
Tech sales professionals encounter many challenges in their day-to-day activities, from navigating complex product portfolios to overcoming objections and negotiating with savvy buyers. Comprehensive training programs provide the tools and strategies to tackle these challenges head-on, empowering sales teams to drive results and achieve their goals.
The Benefits of Investing in Tech Sales Training
Increased Sales Revenue and Profitability
Effective tech sales training directly correlates with increased sales revenue and organization profitability. By equipping sales professionals with the skills and knowledge needed to effectively communicate their products’ value proposition, close deals, and exceed targets, training initiatives contribute to the bottom line and drive business growth.
Enhanced Product Knowledge and Technical Skills
In the fast-paced world of technology sales, product knowledge is paramount. Training programs ensure that sales professionals deeply understand their company’s products and services, enabling them to address customer inquiries, overcome objections, and position offerings effectively in the market.
Improved Customer Engagement and Retention
Tech sales training goes beyond transactional interactions to foster meaningful relationships with customers. By honing communication skills, building rapport and delivering exceptional customer experiences, sales professionals can increase customer satisfaction, loyalty, and retention, ultimately driving long-term success for the business.
Types of Tech Sales Training Programs
Traditional Classroom-Based Training: Pros and Cons
Traditional classroom-based training provides a structured learning environment where sales professionals can engage with instructors and peers face-to-face. While this format offers opportunities for interactive discussions and hands-on activities, it may be limited in flexibility and accessibility for remote or distributed teams.
Online Training Platforms: Accessibility and Convenience
Online training platforms offer a convenient and flexible alternative to traditional classroom-based training. With an internet connection, sales professionals can access training materials and resources from anywhere, allowing for self-paced learning and personalized development. However, online training may lack the interactive elements and personalised feedback in traditional classroom settings.
Interactive Workshops and Seminars: Immersive Learning Experiences
Interactive workshops and seminars provide immersive learning experiences combining theoretical knowledge and practical application. These hands-on sessions allow sales professionals to engage in role-playing exercises, case studies, and real-world simulations, reinforcing learning objectives and fostering skill development in a dynamic environment.
Key Components of Effective Tech Sales Training
Sales Techniques and Strategies: From Consultative Selling to Solution-Based Selling
Effective tech sales training equips sales professionals with a diverse toolkit of sales techniques and strategies tailored to the unique challenges of the technology sector. From consultative selling approaches that focus on understanding customer needs to solution-based selling methodologies that emphasize value proposition and problem-solving, training programs cover a range of sales methodologies to meet diverse customer requirements.
Product knowledge training is essential for tech sales professionals to effectively articulate the features, benefits, and value proposition of their company’s products and services Training programs provide in-depth insights into product specifications, functionalities, and use cases, enabling sales professionals to effectively address customer inquiries, overcome objections, and position offerings in the market.
Effective Communication Skills: Building Rapport and Overcoming Objections
Effective communication is at the heart of successful tech sales interactions. Training programs focus on developing essential communication skills such as active listening, empathetic communication, and persuasive storytelling. These skills enable sales professionals to build rapport with customers, uncover their needs and pain points, and confidently and accurately address objections.
Conclusion
The landscape of tech sales training is evolving rapidly, driven by technological advancements, changing customer expectations, and emerging market trends. The number onesales training company in the UK based on results. Investing in effective training initiatives is paramount as organisations strive to stay ahead of the curve and drive business success.
By understanding the importance of tech sales training, exploring different training programs and leveraging best practices for implementation and measurement, businesses can empower their sales teams to excel in today’s competitive market.
As we increasingly recognise the potential health risks associated with prolonged sitting, such as poor posture, back pain, and other physical ailments, it is crucial to thoroughly understand the implications of our daily work routines. This is especially true with the rising popularity of ergonomic solutions like standing desks, which are designed to mitigate these risks by promoting a more active work style. Understanding these health impacts can guide us in making informed choices about our work setups, potentially leading to better health outcomes and improved work performance.
The Health Risks of Prolonged Sitting
Labelled as “the new smoking,” excessive sitting has been linked to a host of chronic health issues. According to research, sitting for extended periods can elevate the risk of high blood pressure, abnormal cholesterol levels, cardiovascular disease, diabetes, and certain types of cancer. Studies analysing the effects of sitting on overall health suggest that an average office worker’s sedentary lifestyle could be as detrimental as obesity or smoking. In fact, data from studies involving over a million participants indicate that sitting for about eight hours a day requires 60 to 75 minutes of moderate-intensity physical activity to mitigate health risks.
The Benefits of Standing Desks
In response to the dangers of sitting, many workplaces have introduced standing desks to encourage active working styles. Standing while working not only burns more calories but may also lead to weight loss, enhanced energy levels, and increased productivity. Research also points to potential improvements in mood and stress reduction when using standing desks. However, the transition to standing workstations should be approached with caution to avoid new health issues.
The Downsides of Excessive Standing
While standing at work can combat the sedentary nature of modern office jobs, too much standing is not advisable. Health experts warn that prolonged standing can lead to lower back pain, leg muscle issues, tendon problems, and varicose veins. A study published in the Ergonomics journal in 2017 highlighted that standing for extended periods could cause discomfort, reduced reaction times, and even mental fatigue after two hours, although it might aid in creative problem-solving.
Implementing Anti-Fatigue Solutions
For those who find standing for long periods challenging, incorporating an anti-fatigue mat can provide significant relief. These mats promote subtle leg movements, enhancing blood circulation and reducing discomfort. Available in various designs, some mats focus on muscle stimulation, while others offer more comfort. Using an anti-fatigue mat helps in maintaining natural movement, facilitating calorie burn and comfort during long standing periods.
Balancing Sitting and Standing at Work
The key to a healthy workday is balance. Alternating between sitting and standing helps mitigate the adverse effects of remaining in one position too long. Research advocates for a ratio of one hour of standing for every one to two hours of sitting. Using a height-adjustable sit-stand desk can effortlessly integrate this balance into your daily routine. These desks, equipped with high-performance gas lifts or electronic controls, allow for seamless transitions between sitting and standing, ensuring that employees can adjust their work setup according to their comfort needs.
While both sitting and standing have their own sets of benefits and challenges, moderation and variety are essential in maintaining health and productivity at work. Employing a combination of ergonomic tools and mindful work practices, such as regular movement breaks and the use of anti-fatigue mats, can significantly enhance your workday wellness. As workplace health continues to evolve, it remains important to stay informed and proactive about integrating health-positive habits into our daily routines.
Professional accountants are especially well-placed to help change the world for the better
To mark Earth Day 2024, ACCA has identified five ways for professional accountants to make a positive impact in tackling issues such as climate change, social inequality and a widespread lack of trust.
Solving the biggest problems facing the world today is a challenge that faces all of us – not just governments and large organisations. ACCA believes that we all have an important role to play as individuals and that there are five key areas to focus on:
Drive the sustainability agenda
Understand the benefits of AI adoption
Promote the importance of good ethics
Advance an inclusive workplace culture
Develop a continuous learning mindset.
ACCA president Ronnie Patton said: “A better, fairer and more sustainable world will only happen if we make it happen. ACCA believes that if we all work together, we can change the world. Professional accountants are perfectly placed to make practical and important contributions in shaping the safe, secure future which we all crave.”
Lloyd Powell, head of ACCA Cymru/Wales, said: “We’re excited about what can be achieved through the Green Growth Pledge. It is encouraging to hear so many people and institutions – including the Welsh Government – taking Earth Day so seriously. ACCA in Wales is keen to work with the private, public and third sectors to ensure Wales builds a sustainable future.”
ACCA is also hosting a free half-day conference on 22 April to explore how finance professionals can support the creation of sustainable organisations. ACCA experts Sharon Machado, head of sustainable business, and Jamie Lyon, head of skills, sectors and technology, will share how accountants can play their part at the heart of sustainable organisations of the future and ACCA’s Accounting for a Better World campaign.
In addition, ACCA will also be introducing a new Diploma in Sustainability later this year, bringing together high-quality learning support and assessments that will meet the emerging regulatory requirements for certification.
New figures showing a surge in cyber-attacks on businesses are just the “tip of the iceberg”, a leading expert has revealed.
Government data shows 50% of companies have experienced a breach or attack in the past year.
But Roy Shelton, CEO of the Connectus Group, said that the true scale of the problem may be much higher, due to the unwillingness of businesses to disclose such incidents.
He said: “Attacks are rising and getting more and more sophisticated. Those reported are just the tip of the iceberg. A lot more happen and exist under the radar and are never reported. All businesses need to be vigilant to the growing risk.”
He was commenting in the wake of the 2024 Cyber Security Breaches Survey, which found that 74% of large businesses had been attacked, 70% of medium-sized businesses had been targeted, along with 66% of charities with an annual income of £500,000 or more.
The most common type of breach or attack is phishing (84% of businesses and 83% of charities), followed by others impersonating organisations in emails or online (35% of businesses and 37% of charities), and then viruses or other malware (17% of businesses and 14% of charities).
In all, it is estimated that UK businesses have experienced around 7.78 million cyber crimes of all types and approximately 116,000 non-phishing cyber crimes in the last 12 months. For UK charities, the estimate is some 924,000 cyber crimes in the past year.
Mr Shelton added: “This report is a good and welcome update which highlights the growing need to be ever vigilant.
“These figures are based on only reported breaches: I would suspect many are never reported due to fear of brand and reputational damage.
“The common breaches remain as phishing, malware, and impersonation. All of this can be avoided with training of staff and or deploying low cost, high value counter measures.”
The figures show that, in terms of counter-measures, 51% of businesses have tried multiple approaches to try and minimise the risks of cyber attacks, while 40% of charities have done so.
The report also found how, among businesses, 33% have deployed security monitoring tools and 31% have carried out risk assessments.
Just 18% have tested staff with exercises, such as mock phishing attacks, 17% have carried out vulnerability audits, 11% have tried penetration testing, and 10% have invested in threat intelligence.
The growing cyber threat has prompted the Connectus Group to develop a new tool which helps provide businesses with advanced 24/7 protection from cyber attacks.
The Connectus Managed Extended Detection and Response (MXDR) service is powered by the acclaimed Heimdal XDR Unified Security Platform, which is specifically designed to help modern enterprises to stay safeguarded by integrating detect-and-respond services with the industry’s broadest coverage for total protection against cyber threats.
The Heimdal MXDR is unmatched: a proactive team of experts and an accredited Security Operations Centre (SOC) works in real-time and closely with IT and Security counterparts to create an integrated approach to threat-hunting and response.
For legal and property firms, the risks associated with a data breach are greater than most due to the additional risk of financial information being captured and further exploited by criminal gangs via banking fraud, for example.
Mr Shelton concluded: I’d advise looking for a more holistic managed service from professionals to ensure they have the right solution set and skill set working proactively on their behalf?
“Only a small number of companies actually understand how to respond to a cyber breach so, again, working with a trusted partner to deliver a managed, detect and resolve service would make more sense.”
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