Cornish ‘surfers’ paradise’ sailed to 95% direct bookings through Profitroom partnership

Three Mile Beach, a boutique resort in North-West Cornwall experienced skyrocketing direct bookings share levels reaching 95% within its first year with Profitroom.

Situated off the coast of St Ives Bay, widely known as ‘surfers’ paradise’ Three Mile Beach resort prides itself on offering all the comfort, freedom and space of having your own holiday home – but with all the amenities and services of a boutique hotel.

With 15 luxury beach houses with uniquely premium self-catering options, Three Mile Beach did not struggle for attention in the highly competitive market. However, its challenge lies in showcasing available dates, leading to a disjointed booking experience and revenue loss.

Three Mile Beach found Profitroom’s advanced cart abandonment and availability navigation systems a tech game-changer which saw its cart abandonment and retargeting tools contributing an additional 5% to their revenue since working with Profitroom. 

This aspect was crucial for Three Mile Beach, as they frequently encountered “unavailable” notifications for new clients and lacked reminders for abandoned carts with their previous provider.

Nick McIvor, General Manager at Three Mile Beach, said: “The results we saw after implementing Profitroom’s availability calendar and cart abandonment tool were eye-opening. 

“After our first three months with Profitroom, our direct bookings instantly rose by 28%, going on to reach 95% by the end of our first year. 

“Through working with Profitroom, we were able to eliminate our over-reliance on OTAs and seamlessly integrate the new technology into our existing POS system and minimise stumbling blocks for potential customers.” 

“We wanted a provider who could give us peace of mind and who could maximise our conversion rate online, and I could not fault the team at Profitroom. From the onboarding team to our customer success manager, I felt reassured to know that they were just a phone call away.”

Thanks to Profitroom’s hand-on customer service, the team were also able to identify package opportunities Three Mile Beach could seamlessly add on to their current offerings to boost average room spends.

This included packages from yoga and surf lessons, to foraging walks and a dinner with a private chef, all integrated at every customer interaction to further set Three Miles Beach apart from its competitors. 

As a result, there has been a remarkable 43% spike in year-on-year online package sales revenue and room nights by 15%.

Patryk Luszcz, UK Director at Profitroom, said: “Profitroom’s ethos is to partner with hotels and resorts worldwide and truly tailor the booking journey to their customers’ exact needs. Three Mile Beach’s impressive success is rooted in our dedication to providing guests the power of choice, allowing them to personalise their stay as they see fit.

“The next 12 months for Three Mile Beach are set to be its most exciting yet, and we can’t wait to help integrate a new strategy for the resort and find the best ways to secure more bookings and drive total revenue.” For more information about Profitroom and Three Mile Beach visit www.profitroom.com