~ Stone Junction caps off twelve months of success with three award wins at this year’s PRCA DARE Midlands event ~

Stafford-based technical PR agency Stone Junction has won three accolades at this year’s PRCA DARE Midlands awards, which took place on June 13 at Fazeley Studios, Birmingham. The agency picked up the award for Integrated Campaign of the Year, the Purpose Award and Leah Elston-Thompson, one of the company’s account directors, won Rising Star of the Year.

Stone Junction’s wins at this year’s PRCA DARE Midlands ceremony follow a successful twelve months for the firm. In that time, the agency won twelve new clients, generated over 7,000 pieces of media coverage and rewarded staff with a combined £75,714 in pay rises.

The agency’s campaign with Easyfairs, The lynchpin of British industry, which won the award for Integrated Campaign of the Year, saw the team promote two industry-leading events; Advanced Engineering and Lab Innovations. Both shows took place at the NEC, Birmingham, on November 1 and 2, 2023 and were co-located across three halls to drive cross-sector collaboration.

The campaign generated 302 pieces of UK trade media coverage, exceeding the target by 67 per cent, and the event saw a 5.6 per cent increase in visitor registrations compared with 2022’s shows. A quarter of the campaign’s coverage referenced sustainability, which was a key theme across both events.

Stone Junction also won the Purpose Award for its sustainability campaign with Katrick Technologies. This campaign successfully positioned Katrick as a Greentech disruptor, achieving 211 pieces of media coverage, including a five minute segment on BBC Click in December, 2023. These results helped Katrick win the Energy Innovation Award at the National Sustainability Awards, 2023, and be invited for a meeting at 10 Downing Street.

“One of Stone Junction’s missions is to change the ways businesses market themselves,” explained Richard Stone, managing director of Stone Junction. “The results the team achieved last year, highlighted by the award-winning campaigns, demonstrate how our joined-up PR campaigns deliver meaningful results for clients.”

Leah Elston-Thompson Chart.PR, account director at Stone Junction and a member of the agency’s management team, won Rising Star of the Year. Elston-Thompson became the agency’s fourth CIPR chartered practitioner in 2023 and leads a team of five PR consultants that manages a significant amount of annual business. The judges noted her commitment to developing herself and others, leading agency direction and CPD.

To find out more about how Stone Junction can help your business establish a technical PR campaign that delivers on your business objectives contact the team on [email protected].