Workwear brand on why they are snubbing Black Friday

A leading workwear brand that specialises in sustainable products is boycotting Black Friday.

While many companies will be looking to cash-in on the sales frenzy ahead of November 29, Fristads is urging its customers to think differently.

And the Swedish-workwear brand, which is widely available in the UK, will also not be offering ANY sales or discounts.

Explaining the boycott, Lena Bay Højland, Product Director at Fristads said:

“Fristads is staying true to its beliefs and not taking part in Black Friday. It has become a symbol of mass consumption, with deals that often encourage impulsive purchases and throwaway culture.

“At Fristads, we believe the real deal is investing in products that are built to last—clothing that’s both durable and sustainable, and can withstand the test of time, without the need for constant replacement.”

Fristads has been at the forefront of sustainable workwear for years, offering a wide range of eco-conscious clothing that balances high performance, comfort, and reduced environmental impact.

The brand’s commitment to sustainability extends from the materials used in production to the innovative design of its garments and offering a repair service so they can carry on being loved without being replaced.

The company believes that the growing trend of “buy more, waste more” needs to be redefined.

Ms Højland continued; “Throwaway culture not only contributes to environmental deterioration but also perpetuates the cycle of overproduction and waste. When we choose sustainable, long-lasting workwear, we make a choice that benefits both the planet and the people who rely on these garments for their daily work.

“We want people to understand that workwear is an investment. Durable, sustainable clothing doesn’t just support workers on the job—it supports a sustainable future for everyone.”

David Snelling, Managing Director UK & Ireland for Fristads adds “Black Friday has hidden consequences, both for the environment and for the consumer. Increased demand in freight / logistics to deliver impulsive shopping creates a spike in terms of emissions through production and freight and they have a real impact. But what few realise is the spike in additional cost through surcharges in freight and import duties.”

About Fristads

Since its founding in 1925, Fristads has prioritised durability, functionality, and sustainability in the workwear sector. As a pioneer in sustainable manufacturing, the brand made history in 2019 with the launch of the world’s first environmentally declared workwear collection. Many Fristads products feature Environmental Product Declarations (EPDs), which outline their full environmental impact, from production to end of life, helping customers make informed, eco-friendly purchasing decisions. Fristads is a Swedish workwear brand that has been pioneering durable, functional, and sustainable clothing since 1925. Known for its commitment to quality, safety, and comfort, Fristads designs workwear for professionals across a wide range of industries. As part of the Hultafors Group, Fristads is dedicated to making a positive impact on the environment and the world of work, through innovation and sustainability.

For more information on Fristads’ sustainable workwear collections and how you can make more responsible purchasing decisions, visit Read more: www.fristads.com. Follow them on LinkedIn, Instagram, and Facebook.

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