Category Archives: Food & Drink

Cheetham Bell give Soreen a little lift

The iconic British malt loaf brand, Soreen, today launched a new media campaign for their NEW Soreen Lift Bars to drive awareness of these flavoursome and affordable on-the-go snack bars.

The ‘Flavour that lifts you’ campaign, which predominantly targets those aged between 18 and 24, positions Soreen Lift Bars as a healthy and tasty choice, made for those moments when consumers are most in need of a boost.

The creative concept was delivered by growing North West based advertising agency, Cheetham Bell.

Account Director at Cheetham Bell, Luke Dixon commented: “We wanted to play on the uplifting properties of Vitamin B12 that these delicious bars hold.

“The naturally occurring B12 they contain boosts energy levels, reducing tiredness and fatigue, so we wanted to showcase this within our fun and striking visuals. This, alongside that burst of flavour you gain when you take a bite, lifting your body to new heights is really transparent within the ad.

“We worked with the team at Jist studios to transform the idea from a concept to a compelling digital view.”

 

The Manucuion Trio – Soreen, Cheetham Bell and Jist – shot the advert in the heart of Manchester, creating giant CGI renders of floating fruit balloons displaying that pop of energy within all three flavours, including; juicy Blueberry, tantalizing Raspberry & Vanilla and indulgent Chocolate Orange.

 

“The campaign truly encapsulates the nutritional benefits of Soreen Lift Bars – a tasty natural source of naturally occurring Vitamin B12 which helps to reduce tiredness and fatigue – as well as being a delicious and uplifting malty fuel for those moments when you need a satisfying pick me up. There really is no other product like this out there at the moment within the cake category, so this could be the recipe to lift it and recruit a younger shopper.” said Liz Jacobs, Marketing Director at Soreen.

 

The campaign will run across high impact OOH sites with 6 sheets targeting commuters in cities and university campuses, as well as digital media including Youtube, Social Media and Online Display.

Cheetham Bell who are known for their high profile creative ideas and have a growing client base which includes, United Utilities and The Coca Cola Company.

 

Credits:

Creative Agency: Cheetham Bell

Media Agency: The Seven Stars

Creative Team: Sean Wood & Katie Davenport

Account Director: Luke Dixon

Production Company: Jist Studios

Director: Jon Stroud

Producer: Lily Freeston

How to Choose Between Bartender and Mixologist?

In the fast-paced realm of cocktail production and service, the responsibilities and duties of professional bartenders and mixologists frequently appear to merge and confuse people. Given that the art of styling and presenting beverages is gaining momentum in the UK, understanding the difference is importance. By knowing the distinctive features, you will know when and why to hire a cocktail bartender or mixologist to boost your event and its mood.

Investigating the Mysteries: Bartender vs. Mixologist

The issue of these two professionals remains unsolved for many. So underlying similarities and differences between both occupations will clear your mind. One of the ways is to learn more about deliverables each makes. Stay tuned!

Bartender Multifunctional Performance Profile

These experts are at the center of the beverage service industry for a reason. They are something more than people creating drinks, acting as managers, chefs, and psychologists at the same time. Their job entails a variety of duties and tasks. Aside from simply poring alcohol and non-alcohol cocktails, they are engaged in the following:

  • greeting clients;
  • deciding on menus;
  • developing recipes;
  • coordinating supply orders and taking part in supply chain management;
  • maintaining a hygienic and organized working environment;
  • confirming identifications;
  • handling and collecting payments, etc.

As you can see, bartenders can easily considered as seniors in the typical bar’s hierarchy. Thanks to their performances, venues and parties, if you hire them for your event, can run efficiently and satisfy the needs of multiple customers.

Modern Mixologist Alchemy

Compared to bartenders, mixologists are more specialised in everything related to creating cocktail recipes and serving them. They tend to analyse a wide range of ingredients and professional tools to create bespoke drinks that aren’t even close to being average and ordinary. In most cases, you can come across mixologists are high-end venues, where they serve custom, elite, and up-market beverages.

Another distinctive feature is how knowledgeable they are about the historical background of drinks and ingredients, circulating in the industry. Truth be told, it is a hidden power they use to present unique and unforgettable recipes to you to enjoy. What’s more, these specialists travel a lot to broaden their horizons. So they can bring unmatched skills and expertise to your celebration.

Competence Convergence

To be successful, it doesn’t matter whether one wants to be a bartender or a mixologist — possessing a vast number of talents and skills is a must, so is the on-going self-development and training:

  • Bartenders are more associated with their exceptional knowledge and understanding of classic drink recipes. They also have to be skilled in mixing and preparing several beverages while showing off their communication and organizational abilities. Their adaptability, versatility, and flexibility influence their performance too.
  • On the contrary, mixologists embrace their profession with a foodie mindset. Their knowledge base includes a lot of data from numerous sources, helping them thrive as experts in ingredient interactions and drink service itself. If you are searching for someone to introduce you to novel flavour combinations, that’s the straightforward description of a talented mixologist.

Skills and Qualifications

There are several turns to take on the path of becoming a professional mixologist or bartender. The list includes specialist training and gaining experience in professional environments like bars and other venues. The same goes for advancing customer service and communication skills. After that, the diversification process can take place — a specialist either dives deeper into creating recipes and the nature of ingredinetns, becoming a mixologist, or focuses on management talents, acting as a bartender. No mattre what, high-quality beverages are guaranteed.

Everything Comes Down to Cocktails

Alcoholic or non-alcoholic drinks serve as a link between these two mesmerising realms of mixology and bartending. What’s more exciting, this play can be personalised. If you plan to invite such an expert to boost your celebration, they will contribute to it with different flavours and compositions, demonstrating their flexibility and creativity. Whether you like fruity, spicy, refreshing, creamy, or other notes in the cocktail, a seasoned professional will help you prepare the best menu and cater to your audience in the best way possible. With modern service providers in the UK, it won’t be a problem to hire one for your exclusive gathering, be it a private party, anniversary, or wedding ceremony.

Final Thoughts

All in all, a lot depends on what your expectations are. Both roles play a huge impact on the representation and development of the bar and drink industry. However, when it comes to hiring one of the two types of professionals, you have to take into account what your guests prefers — classics to modern or vice versa.

 

Stirling Distillery Recognised as Tripadvisor 2023 Travellers’ Choice Award Winner

Stirling Distillery has today announced the latest recognition for their award-winning distillery, earning a coveted 2023 Travellers’ Choice Award from online travel website Tripadvisor.

The award supports the distillery’s goal to be recognised as a top tourism destination in the city and marks the second success for their visitor experiences in 2023, having recently picked up Visitor Attraction of the Year at the annual Stirling Business Awards.

Travellers’ Choice Awards celebrate businesses that have consistently received great visitor reviews on Tripadvisor over the last 12 months, with the distillery earning over 700 five-star reviews since opening its doors back in 2019.

Situated in the heart of Stirling on the city’s castle rock, and housed within a renovated building which is said to be the location used by King James VI to stable his horses, the historic distillery produces a range of award-winning gins and whiskies alongside the industry-leading visitor experiences.

Distillery Manager Elle McCann shared her pride in the growth of the attraction over the last 12 months:

“Everyone at the distillery has worked incredibly hard since we opened to continuously develop and grow our experiences into an industry-leading product for visitors to Stirling. 

“With the number of guests we’ve welcomed doubling in 2023, this award is a testament to our team of passionate tour guides who work hard to tell the rich history and folklore of Stirling and give guests a truly unique taste of our city.”

 

John Boris, Chief Growth Officer at Tripadvisor, offered his congratulations to all award winners:

“Congratulations to the 2023 Tripadvisor Travelers’ Choice winners. The travel resurgence we’ve seen throughout the past year has even further heightened the competition. Earning a Travelers’ Choice Award demonstrates that you have provided great experiences to those who matter most: your guests.”

“With changing expectations, continued labour shortages, and rising costs, this is no easy feat, and I am continually impressed with the hospitality industry’s resilience and ability to adapt. Cheers to another successful year!”

Check out all the reviews, and discover more about Stirling Distillery here: https://www.tripadvisor.co.uk/Attractions-g191266-Activities-a_sort.TRAVELER__5F__RANKED-Stirling_Scotland.html

 

About Stirling Distillery

Stirling Distillery, established in 2015, is steeped in Scottish history. Located in the shadow of Stirling Castle, central Scotland, it is the city’s first legal distillery. Offering a range of award-winning gins and whiskies celebrating Stirling’s rich history, the distillery is open daily for gin experiences, tastings and a weekly gin school.

Spirit from the heart of Scotland.

Sealions Announces Charity Partnership with the Trussell Trust

Sealions, a British online-only vitamin brand, has announced its charity partnership with The Trussell Trust and its nationwide network of over 1,300 food banks.

The charity, founded in 1997 by Carol and Paddy Henderson, now supports a network that accounts for around two-thirds of all food banks in the UK – with it providing emergency food and practical support to people in crisis.

Its vision is to see the UK without the need for food banks, working together to make change possible and provide the best help to those facing hardship.

 

Dean Lee, head of digital at Sealions, said: “We’re delighted to welcome The Trussell Trust into the Sealions charity partner family. We genuinely hope this partnership will empower Sealions customers to shop more sustainably and support an organisation working towards changing policy and public opinion surrounding poverty.

“Knowing that more than 14 million people live in poverty, and 4.5 million are children, ” resonated with team Sealions. The trust’s work is utterly essential, especially in the tricky world we are still experiencing; no one should have to choose between buying food or paying their household bills.

“We hope to do our bit, alongside our wonderful customers, this year and raise as much as we can to support such a wonderful cause.”

 

Sealions, based in Manchester, are supporting the charity across 2023 via Work For Good. This platform helps connect businesses and charities, removing the legal barriers to make it easier for charities to receive donations.

 

Sophie Carre, director of public engagement said“We are very grateful to the team at Sealions for their incredible support. Last year food banks in the Trussell Trust network provided nearly three million emergency food parcels to people facing hardship, a record number. This is not right, everyone in the UK deserves to have enough money for essentials like food, clothing and heating.

“The support of Sealions will help food banks within our network continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to end the need for food banks, for good. We thank all the team.”

 

Customers can add a small donation to The Trussell Trust at checkout when shopping on Sealions. Each and every donation, big or small, will take a step closer to ending hunger in the UK.

 

Sealions offers an extensive and ever-growing range of vitamins, supplements, and gummies on its online store. It believes that looking after your wellness shouldn’t cost the earth, with some of its range only costing £5 for a year’s supply, whether that’s looking after yourself, your family or even your four-legged friend.

 

Robinsons Become First Carbon Literate Brewer and Pub Company

Sixth-generation North West family brewers, Robinsons, have trained 40 of their 116 head office employees in Carbon Literacy with plans to have their entire central team Carbon Literate within a year. The 185-year-old brewery is the first brewer and pub company to have actioned a commitment to becoming a carbon-literate workforce, with a dedicated training workshop certified by the Carbon Literacy Project. The training has been introduced as part of the business’ Net Zero roadmap across their brewing, bottling and pub estate business, achieving 40 certified employees and becoming a Bronze Carbon Literate Organisation in the first six weeks.

Carbon Literacy® is defined by The Carbon Literacy Project as “An awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.” Recognised by the UN at COP21 as one of 100 worldwide Transformative Action Programs, The Carbon Literacy Project initiates and helps deliver Carbon Literacy in a unique and award-winning way: through the certification of people and organisations by their participation in a brilliant day’s-worth of action-focused learning about climate change, which the participants themselves help devise.

 

Phil Korbel, Co-Founder and Director of Advocacy at The Carbon Literacy Project said: “We need to see Carbon Literacy embedded in every workforce, which involves breaking out of the ‘eco bubble’ of ‘green’ business and making this simply ‘business’. That’s why it’s such good news to have Robinsons as our first brewery and pub chain. Their ability to influence their landlords, supply chain, their sector and the public is second-to-none and we can’t wait to support them to take Carbon Literacy even further.”

 

The Carbon Literate certification at Robinsons has been developed and delivered by their Retail Environment Champion, a university placement position linked to the tenanted pub division, and within a dedicated sustainability department instated in the business in 2022. This company-wide integrated workshop aligns with Robinsons’ commitment to Net Zero carbon emissions by 2040, in line with the hospitality climate action group Zero Carbon Forum, of which Robinsons Brewery is a member.

 

Ben Robinson, Director of Tenanted Operations and the lead on Robinsons sustainability project, Target Zero, said: “We’re delighted that 90% of our directors are now Carbon Literate, including both our Managing Directors. The course has equipped our leaders with the knowledge they need to drive positive climate action throughout our business and their teams. We have now successfully trained every department within the business at a management level and continue to roll out the workshops to the rest of our workforce. We have so far engaged decision-makers who work with resourcing raw ingredients and materials, to designing pub refurbishments, to team members who influence the actions of others in their day-to-day work.”

 

Martyn Weeks, Director of Brewing & Operations at Robinsons, pledged: “I will review the purchase and installation of a carbon dioxide recovery plant to our brewery fermentation vessels. This will collect the CO2 from our brewing fermentations which otherwise would be released to the atmosphere. The CO2 will then be used within our new brewery for carbonation of drinks. There will be an increase in our electricity usage but as we only purchase green electricity, this will not impact the carbon footprint of the site. The real benefit will be that we will reduce our use of imported CO2 which is currently made as a byproduct of ammonia fertiliser production.”

 

Issie Masters, Retail Environmental Champion, certified Carbon Literate at Manchester Metropolitan University, and sharing her knowledge as a trainer at Robinsons Brewery, said: “The team have shown dedication and a commitment to understanding the impact of carbon emissions and finding innovative ways to reduce them in our business. With their newfound knowledge, our colleagues have the confidence to reduce greenhouse gas emissions not only at work, but also in their personal lives, and have made some fantastic commitments to reducing their carbon footprints at work. I am delighted to have been given the opportunity to spread climate awareness and enhance the visibility of Robinsons Target Zero goals throughout the company.”

Hydes appoints Experienced General Manager for Wirral Premium Dining Pub

A leading North West brewery and pub retailer has appointed an experienced general manager to run its newly acquired premium dining pub in Heswall, on the Wirral.

Salford-based Hydes brewery has appointed Roy Wilson to head up the team at The Harry Beswick which is due to open this Autumn. The new pub restaurant will create up to 40 new jobs.

With almost a decade of experience with Hydes at some of its most successful premium dining pubs, Roy previously managed The Hornsmill in Helsby, near Chester since 2018. Prior to this, he was at The Jolly Thresher in Lymm.

Hydes acquired the building in Heswall on Telegraph Road earlier this year, which will see the conversion of the town’s former police station into a premium dining and drinking establishment. The Harry Beswick is named in honour of the original architect of the building.

The £1.3million acquisition of the Harry Beswick building is Hydes’ first property acquisition in over five years. The building has been empty for several years and is currently undergoing a £2.3m transformation. It was originally built in 1911 and was the town’s police station for over a century.

New general manager Roy Wilson, commented: “I know Heswall very well so the chance to establish and run The Harry Beswick from scratch is a major opportunity for me in terms of furthering my career with Hydes. Operating The Hornsmill for the past five years has been a great experience and to turn it into the successful operation that it has become, under the most challenging conditions the hospitality industry has ever faced, has been extremely rewarding. I’m hoping to replicate the success I had there to ensure that The Harry Beswick is equally successful. 

“The location and the building are both outstanding. This coupled with a £2 million-plus investment from Hydes will ensure its reputation for providing customers with a premium dining and drinking experience will fit in very well with the vibrant bar, restaurant and social scene in Heswall. I’m also keen to ensure that such a magnificent building will now continue in such a positive way, bringing jobs and further prosperity to the area. Thanks to Hydes, The Harry Beswick will once again become an important local community hub.”

Hydes operates nearly 50 pubs ranging from Lancaster in the North to Stoke-on Trent in the Midlands and across to North Wales including a wide selection of premium dining destination outlets, craft style bars and traditional community pubs. Hydes currently operates one other establishment on the Wirral, the Boat House in nearby Neston.

Managing director of Hydes Brewery, Adam Mayers said: “Roy is a first-class manager and has done an outstanding job at The Hornsmill over the past five years. His experience and commitment is second to none and he possesses all the key customer service attributes that Hydes looks for in its employees. His skill in building dedicated, committed teams will undoubtedly help The Harry Beswick to hit the ground running when it opens and I have no doubts that, along with the team he assembles, a loyal customer base will be very quickly established.

“We are working hard to make sure The Harry Beswick will deliver a great experience for customers  with a quality, contemporary new design scheme and feel, combined with a premium dining and drinking experience and Hydes’ standards of customer service.”

The acquisition of the premises forms part of an ongoing multi-million pound investment programme across the Hydes’ estate over the next few years. Last year, Hydes committed over £4.5m to refurbishments of pubs across its estate and it intends to increase that investment substantially throughout 2023.

Adam Mayers continued: “After being left for years, it’s great to see such an iconic building being revitalised, fully retaining its significant heritage and history, which is very important to us and our customers. Now that we have Roy in place as general manager, we’re looking forward with great excitement to building an outstanding team of kitchen, bar and serving staff in readiness for The Harry Beswick opening its doors for the first time later this year.”

Hydes, with its brewery in Media City, Salford, was formed in 1863 and supplies beers to wholesalers, pub companies and other brewers throughout the UK and a pub retailing estate of nearly 50 pubs across the North West of England and North Wales.

 

Anyone interested in joining the Hydes team at The Harry Beswick should register their interest by calling 07917 575256. Positions of various levels of experience are available across all areas ranging from kitchen and bar to service and front of house.

Pictured: Roy Wilson, new general manager of The Harry Beswick, in Heswall, on the Wirral.

Pembrokeshire’s Bluestone National Park Resort is one of the UK’s top three best value holiday resorts – says Which?

Pembrokeshire’s Bluestone National Park Resort has been named one of the top three best value holiday resorts in the UK for the second year running by Which?, the independent consumer organisation.

Bluestone, near Narberth, employs over 800 people and has been placed third out of 18 UK resorts. It has also been recognised as one of the only three Which? Recommended Providers on the list. The resort had secured the fourth position on the list last year.

It was ranked above destinations including Center Parcs, Butlins, Pontins, and other major holiday destinations.

Bluestone ranked a full five stars for the quality of accommodation and customer service. It was also ranked highly for cleanliness, facilities, entertainment, food and drink and value for money.

The survey was based on responses from 1,000 Which? Members. They rated it on cleanliness, accommodation, facilities, customer service, entertainment, food and drink, and value for money.

Yvonne Buckingham, Director of Commercial at Bluestone, praised the team at Bluestone who helped ensure guests received the best possible service.

“This isn’t just an accolade for Bluestone, it’s one for our whole team of employees who go that extra mile to help guests, as well as working behind the scenes,” said Yvonne.

“It also demonstrates how Pembrokeshire, the national park, and our whole community is a great place for visitors to come and enjoy the wide range of attractions and venues that they visit while staying at Bluestone.”

Yvonne highlighted how the business contributes more than £1.5 million a year to the local economy, in addition to its employment and more than £1 million in visitor spend.

The business is investing £30 million to expand its facilities. This includes 80 new Platinum lodges, the recently opened Black Pool Mill heritage dining experience which has created more than 30 jobs, and a planned 11-hectare solar farm.

Claire Lewis, Head of Guest Experience at Bluestone, said: “We’re very proud to be a local business in Pembrokeshire providing important employment, using local suppliers where possible and supporting the local economy. The latest Which? Survey highlights how our team from the area provide a five star service for our guests.”

 

Aristov Aleksandr, Agribusiness Expert, on the Significance of Farm-to-Table

We all know that fresh is best which is why the growing momentum of the farm-to-table movement globally is having an important impact on connecting consumers with local agriculture. Exploring the benefits of sourcing food locally, supporting local farmers, and embracing sustainable and healthy eating habits, has become a welcome trend in recent years.

It’s not just because locally grown produce often tastes better than that found at the supermarket, it also has more nutrients. You see, the nutrients in produce begin to diminish once they are harvested. Therefore, a shorter time from farm-to-table benefits our food quality and aids our better health. Not only that, but locally harvested food is also less likely to be treated with hormones, harmful chemicals, and been genetically engineered. It also reduces transport emissions and by purchasing locally grown food, consumers can support the local economy and at the same time reduce their carbon footprint.

Direct connection

Today’s consumers exhibit a growing curiosity about the origins of their food, leading them to actively support local agriculture through the farm-to-table movement. This movement seeks to forge a direct link between farmers and consumers, with a core focus on encouraging sustainable practices and cultivating a profound gratitude for the food we consume. By doing so, it empowers consumers to make well-informed decisions about their food sources and develop a heightened awareness of the various farming methods employed.

The farm-to-table movement plays a massively important role by supporting local farmers and agricultural operations. Through direct purchases from farmers or by engaging with farmers’ markets, consumers contribute to the financial stability of these local businesses, enabling them to sustain their farming practices and safeguard precious farmland. This support for local farmers also nurtures agricultural diversity and plays a vital role in upholding regional food traditions, thereby enriching the cultural heritage of the community.

In the know – agribusiness expert Aleksandr Aristov

Someone who knows a thing or two about producer and consumer relationships is Aleksandr Aristov, business expert in the agricultural industry: “I’ve been in the agribusiness for many years, and our research always showed that consumers want fresh and reasonably priced products. They’ve also become more knowledgeable about the food they eat and its origin, and making those connections was an important step for us. You see, agriculture in any country is always going to be a top priority – everybody is always going to need to eat, and there will always be a demand for help with that. As long as you’re willing to put in the hours, there are always jobs to be found in agriculture, as people will always need to be fed.”

Aristov Aleksandr acknowledges that when food is sourced closer to the consumer, there is a more direct influence on the type of food produced. Farmers who sell their produce at local markets prioritise superior quality crops and livestock products because they are eager to ensure high standards for the customers they directly interact with. This close interaction with customers encourages farmers to maintain and improve the quality of their offerings, as customers are more likely to inquire about their standards.

Maintaining high standards entails working in harmony with nature rather than against it. It involves prioritising elevated levels of animal welfare, reducing pesticide usage, abstaining from manufactured herbicides or artificial fertilisers, and embracing environmentally sustainable land management practices that also protect wildlife.

Indeed, the core essence of the farm-to-table movement revolves around advocating for sustainable and health-conscious eating habits. Local farms take a proactive approach in prioritising environmentally friendly practices. When consumers opt for locally sourced food, they can be assured of the superior quality and safety of their produce, as it is cultivated with care for the environment, while also safeguarding their own well-being.

Beyond just buying food

Indeed, the farm-to-table movement transcends the mere transaction of purchasing food. It aspires to build meaningful connections between farmers, chefs, and consumers, nurturing a sense of community and profound gratitude for the individuals who cultivate our food. Through avenues like farmers’ markets, community-supported agriculture programs, and farm tours, consumers are offered opportunities to actively engage with local farmers. These interactions enable them to gain insights into the farmers’ methods, fostering a deeper understanding of the intricacies, challenges, and rewards associated with sustainable agriculture. By forging such connections, the movement strengthens the bond between food producers and consumers, fostering a shared appreciation for the journey of food from farm to table.

By facilitating a direct connection between consumers and the sources of their food, we encourage a deeper understanding of seasonal produce, traditional cooking techniques, and the nutritional advantages of consuming local, fresh ingredients. This heightened awareness fosters mindful eating habits, inspiring individuals to explore new flavours and culinary experiences. Through such education and awareness, the farm-to-table movement empowers individuals to make informed and conscious choices about the food they consume.

As Cat Cora, US TV chef puts it: “I think people are more savvy about cooking, food and dining. I notice they are looking for more value for their money – not in larger portions but more in terms of healthier, fresh, farm-to-table dishes with a nice presentation.”

Healthy eating

The farm-to-table movement has revolutionised the way we think about food, connecting consumers with local agriculture and promoting sustainable, healthy eating habits. By sourcing food locally, supporting local farmers, and embracing the principles of sustainability, we can contribute to a more resilient food system, reduce our environmental impact, and foster a stronger sense of community. Says actress Jennifer Garner: “I’m a huge fan and avid supporter of my local Farmers Market. Showing kids how foods go from farm to table is an important first step in creating healthy eating habits.”

It is indeed heartening to witness the increasing enthusiasm among consumers to support local farmers, driven by their recognition of the positive social impact on their communities. This support takes various forms, with farmers demonstrating fair treatment of their farmworkers and collaborating with schools to implement educational programs. Such efforts encompass a wide range of initiatives, ultimately benefiting nearly everyone within each community. This collective endeavour to strengthen local agriculture and foster connections between farmers and consumers contributes significantly to the well-being of society as a whole, making it a truly commendable and beneficial endeavour for all involved.

Rising Costs for Pubs and Drinkers – Just 1 in 10 Brits say a pint is still affordable

New research commissioned by consumer organisation CAMRA (the Campaign for Real Ale) reveals that only one in 10 Brits believes a pint is still affordable.

Despite some variation, the figures paint a grim picture across the whole of Britain. Drinkers in Scotland felt the most out of pocket at the bar, with just 6% saying a pint was affordable. Despite having some of the steepest prices in the UK, a high of 15% of Londoners said they found a pint affordable.

CAMRA has long called on government to level the playing field between regulated, community venues like pubs and social clubs, and off-license venues like supermarkets, which face far lower levels of regulation and tax. Additionally, the beer tie and other exclusive purchasing agreements mean many publicans are locked into contracts that mean they must buy beer and cider at higher than market prices, further increasing prices at the bar.

The Campaign celebrated lobbying success with the introduction of a new draught duty rate on 1 August. Under this new system, beer and cider sold on draught pays a lower rate of tax, which recognises the social and community value of the on-trade in the alcohol duty system for the first time.

Despite this, the price of a pint has continued to rise as the cost-of-business crisis has hit pubs and brewers, forcing them to increase prices. At the same time, the cost-of-living crisis has meant that many consumers can’t afford to spend as much supporting local pubs, clubs, brewers and cider makers.

Commenting, CAMRA National Chairman Nik Antona said: “This data shows how vital it is that government takes action this autumn and use their planned fiscal event to reassess the huge financial burden they place on the trade.

“A pint down the pub with friends is one of life’s simple pleasures, as well as being a unique part of our cultural heritage. It’s devastating that so few of us feel that this is affordable.

“Our campaigning priorities over the next few months will be calling for a shakeup of the punishing Business Rates systems, action to address energy costs, seeing the draught duty rate refined to work better for pubs, and working to secure increased access to market for small UK brewers.”

Popular Wrexham Pub Reopens it’s Doors Following Extensive Refurbishment

Hydes Brewery has reopened The Stanton House in Chirk, Wrexham, following a complete interior refurbishment.

The transformation of the popular village pub, part of the Hydes tenanted estate, includes a complete interior redecoration with new furniture throughout and a newly configured bar areas, together with a full refresh of the exterior. 

The refurb, is sympathetic to Stanton House’s existing features, retaining all the character which has made it a popular destination pub with drinkers and a main focus of community activity in Chirk.   

This latest refurbishment forms part of an ongoing multi-million pound investment programme in the Hydes estate over the next few years. Throughout 2022 Hydes committed over £4.5m to refurbishments of pubs across its estate and it intends to increase that investment substantially throughout 2023.

Mark and Chelly Jones, who have over 20 years of successful tenancy experience with Hydes and have managed Stanton House since 2001, have established it as a real community hub for the people of Chirk and surrounding areas and are thrilled that Hydes has invested in the pub.

Popular with locals and visitors to Chirk, The Stanton House is located within a designated conservation area and in walking distance of the Castle and the narrow boat basin. A broad selection of beers and other popular drinks are complemented by an enticing homemade food range which is served throughout the week.

Managing director of Hydes Brewery, Adam Mayers said: “It’s great to see The Stanton House reopen again with a refreshed look and feel, just in time for the busy summer holiday season. Mark and Chelly are one of our longest-standing tenants at Hydes and are committed to providing a first class customer experience. Together we make a great team and look forward to seeing what the future brings.

“We’re happy to support our tenanted pubs and a complete refurb represents a positive investment that will help them to drive the business. As a very popular pub that plays an important role in the local community, we’re confident that customers old and new are going to enjoy this newly refurbished venue.

“Hydes is fully committed to all of the pubs across its estate and this latest round of investment is part of an ongoing programme of multiple redesigns and refurbishments. Providing our customers with a first-class experience is a key priority at our pubs such as The Stanton House.”

Hydes, with its brewery in Media City, Salford, was formed in 1863 and supplies beers to wholesalers, pub companies and other brewers throughout the UK and a pub retailing estate of nearly 50 pubs across the North West of England and North Wales.

To find out more about Hydes Brewery visit https://www.hydesbrewery.com/.