Category Archives: News

International Women's Day, News

Celebrating Women’s Voices: UnderOne Festival Announces Lineup of Inspiring Female Speakers for July Event

As the world comes together to celebrate International Women’s Day, UnderOne Festival, proudly supported by Warner Bros. Discovery, has announced a dynamic lineup of female speakers who will take the stage at the University of Northampton, 24th – 25th July 2024. From visionary entrepreneurs to global leaders and change-makers, these women represent a diverse range of backgrounds and perspectives, united by their commitment to driving positive change and empowering others.

“To coincide with International Womens’ Day, we are thrilled to announce our lineup of global speakers for the UnderOne Festival,” said Dr Asif Sadiq MBE, Chief DEI Officer at Warner Bros. Discovery and Advisory Board member at UnderOne Festival.  “These remarkable women are leaders in their fields, trailblazers in their communities, and champions of diversity and inclusion. We are honoured to have them join us and share their insights, experiences, and visions for a more equitable and inclusive world.”

Among the highlights of the festival’s lineup are:

 

  • Professor Anne-Marie Kilday: Professor Anne-Marie Kilday is Vice-Chancellor and Professor of Criminal History at the University of Northampton.  As Vice-Chancellor, she brings visionary leadership and a commitment to excellence in education, research, and community engagement. Professor Kilday’s passion for advancing knowledge and fostering innovation has made her a respected figure in higher education, inspiring students, faculty, and stakeholders alike. Her dedication to academic excellence and inclusive leadership continues to drive positive change and shape the future of the University of Northampton and beyond.

 

  • María del Mar Galcerán Gadea: María del Mar Galcerán Gadea made history as the first politician with Down syndrome to secure a seat in the Corts Valencianes. Her groundbreaking achievement marks a significant milestone in the realm of political inclusivity and representation. María brings a unique perspective and unwavering determination to her role, advocating for the rights and inclusion of individuals with disabilities. Her historic election serves as a beacon of hope and inspiration for marginalised communities worldwide, showcasing the power of perseverance and breaking barriers in pursuit of equality and representation. Highlighting her inspiration for participating in this global event, Maria said, “My interest in participating in this event is to be able to transmit my personal experience and send encouragement and strength to families with children with disabilities and to people with disabilities themselves so that they fight to achieve their challenges, their goals because having a disability does not mean that we do not have abilities.”
  • Sanchia Alasia: Sanchia Alasia is a multi-award-winning and distinguished global Equity, Diversity and Inclusion (EDI) practitioner, public speaker, and community change-maker with a reputation for driving systematic and sustainable change towards fostering inclusive environments. Currently Head of Equality, Diversity and Inclusion at London South Bank University, Sanchia said, “I was inspired to speak at the UnderOne Festival as I want to motivate others to innovate and develop their business values, into a healthy inclusive culture.”
  • Lucile Kamar: As former Head of Diversity and Inclusion at ITN, Lucile is a forward-thinking and award-winning Diversity & Inclusion leader, Keynote Speaker and Leadership Coach, with over a decade of experience leading diversity and inclusion in male-dominated industries.

Lucile commented: “In a world where there’s information overload, the UnderOne Festival’s carefully curated agenda as well as the diverse range of expert speaker in their field promises a meaningful and uplifting event”

  • Samantha Owo: Samantha is a Senior Diversity, Equity, and Inclusion Lead at Lloyds Banking Group, the first FTSE company to establish gender and ethnicity goals to improve the representation of women, Black, Asian, and Minority Ethnic colleagues in senior positions, also the first UK Bank committed to double colleagues with disabilities in senior roles by 2025, to reflect the society we serve.
  • Sybil Taunton: Sybil is a former U.S. Air Force Veteran and the current Head of Diversity, Equity and Inclusion for the Royal Institution of Chartered Surveyors (RICS), where she is responsible for the development and delivery of the RICS Diversity, Equity and Inclusion strategy for roughly 700 employees and more than 135,000 surveying professionals globally. Commenting on the importance of the festival, Sybil said, “It’s inspiring to see more and more organisations recognising the power of collective and collaborative action when it comes to diversity, equity and inclusion. Together we are so much stronger and can achieve much more meaningful, impactful and lasting change.”

The UnderOne Festival is a premier gathering of thought leaders, innovators, and influencers, focused on advancing diversity, equity, and inclusion in the workplace and beyond. With a theme of “Unity Unleashed: Creating a Global Culture of Inclusivity,” the festival aims to spark meaningful conversations, inspire action, and foster connections worldwide.

“We believe in the power of diverse voices and perspectives to drive positive change and create a more inclusive world,” added Dr Sadiq. “As we celebrate International Women’s Day and honour the achievements of women everywhere, we invite everyone to join us at the UnderOne Festival in July, where we will come together to learn, connect, and inspire each other.”

For further details about UnderOne Festival 2024, please visit www.underonefestival.com.

News

Get It Made launches 2024 fund to support women in STEM

Manufacturing specialist Get It Made has announced the launch of its 2024 grant to help encourage the next generation of women in UK engineering by taking female-led organisations to the next level.

Launched to mark International Women’s Day, the initiative has been set up to encourage and support projects being driven by female-founded or female-led engineering, design, tech and manufacturing enterprises, including start-ups. The winner will get to benefit from Get It Made’s manufacturing expertise to help scale up production and move the business forward.

First launched in 2022, the annual initiative is once again expected to attract hundreds of applicants from all over the UK in its support of female entrepreneurship in traditionally male-dominated sectors.

Applications are now open until 31st July and can be entered here. The grant, worth £5,000, is available to engineering enterprises with fewer than 10 employees.

2023 grant winner Stiliyana Minkovska, Founder and CEO of gynae health start-up Matrix, said: “Grants like this are so important on many levels, not least to address the bigger picture, to give a much-needed platform and voice for FemTech innovators. They allow women to build for women, so products like Matrix can get to the prototyping phase, thus enhancing the opportunity for gaining further visibility and bringing it a step closer to reality.

“The grant has enabled us to produce various prototypes to potentially distribute to multiple potential early adopters and users – specialist practitioners from OBGYNs to nurses and GPs. Our project has the potential to not only save lives and improve outcomes for patients, but also empower females and help reduce health inequalities in women around the world. The support from Get It Made has helped us propel our business forward and take our goal one step closer, something which may not have been possible or might have been even more difficult to achieve otherwise.”

Luke Smoothy, Founder of Get It Made, commented: “Through offering our state-of-the-art manufacturing services, we’re committed in supporting female-driven innovation through ground-breaking projects which have the potential to improve efficiencies and even save lives. We’ve taken a practical step to align with this year’s IWD theme, Inspire Inclusion; as a sector where women are still underrepresented, manufacturing is just one of many industries which needs to take further action and be more actively engaged in driving gender parity and raising awareness about discrimination.”

 

News

£5k funding boost for Welsh firms on journey to net zero

AN INNOVATIVE grant scheme is supporting Flintshire businesses on their journey to net zero.

The Carbon Reduction Feasibility Fund is delivered by Antur Cymru Enterprise with the backing of Pathway to Carbon Zero Ltd and Litegreen Ltd in collaboration with Flintshire County Council.

The Flintshire Fund has received £297,294 from the UK Government through the UK Shared Prosperity Fund.

Companies in the region can apply for up to £5,000 to support the creation of carbon reduction plans.

The funding can be used by businesses to access specialist advice on how to become a more sustainable organisation, as well as offering guidance on equipment, buildings, energy use and systems and methods that will reduce their carbon footprint and help increase profitability.

Fund Manager Rowan Jones said: “We want to support businesses looking at carbon reduction, whether they are on the way to becoming net zero or starting out on this journey.

“The funding will be used to bring in expertise that will help, and to produce a Carbon Reduction Plan following a review of existing practices and facilities, whether that be recycling, working practices, behavioural change, investment, energy management, renewables, skills, or any number of factors that contribute towards becoming a more sustainable operation.

“Feasibility studies will be 80% funded through the UK Shared Prosperity Fund, with businesses expected to contribute 20% in terms match funding towards the total cost.”

He added: “The feedback we’ve had so far has been very positive and we want to see as many businesses as possible in Flintshire applying to capitalise on this opportunity.”

The project supports the Flintshire Climate Change Strategy 2022-2030 – by working to reduce energy consumption and emissions from firms in the county by promoting energy efficiency measures, renewable energy sources, and behaviour change.

Antur Cymru Enterprise also has an R&D (Research and Development) and Innovation Support Fund for organisations in Flintshire looking to develop new ideas, products, or processes, but unsure how to take them forward, and another scheme is set to be launched for business networks, knowledge transfer and workshops focused on carbon reduction and R&D.

“We are committed to supporting companies, particularly small businesses, as for many the move toward becoming more sustainable and trying to do the right thing from an environmental perspective can be costly, and time consuming,” said Rowan.

“Being able to put them on the right path while also incorporating R&D and advances in technology will help futureproof their organisations, which is the ultimate aim of these programmes.”

For more information and to apply for the funds, email flintshire@anturcymru.org.uk or call 01352 871298.

Alternatively, follow Antur Cymru Enterprise on social media at @anturcymruwales or visit the website: www.anturcymru.org.uk.

Fashion, HR, International Women's Day, News

Shining a light on diversity and inclusion in luxury brands on International Women’s Day

By Abigail Wilmore, Founder, People Flow

As we celebrate International Women’s Day, it’s an ideal opportunity to reflect on the progress made in women’s careers but also to shine a light on the work still needed.

When my mother went out to work and my father raised my sister and me, at that time she couldn’t even get a bank account on her own so it clear that the world of work and women’s rights have dramatically changed for the better and there are more women in leadership positions than ever before.

However, when you look at most executive boards today across all industry sectors it’s still a sea of white male faces.

I was disappointed yet reinvigorated to act when I read the findings of a new report The Outsiders Perspective which focused on diversity in the UK fashion industry and how it can unlock business growth, published by the British Fashion Council, The Outsiders Perspective and the (Fashion) Minority Report, with the support of knowledge partner McKinsey & Company.

The report highlighted several diversity and inclusion gaps that exist particularly in the fact that just 9% of executives and boards in the UK fashion industry are held by people of colour, and 39% by women. Just 11% of executive team and board “Power Roles” (being namely CEO, CFO, Chair and Creative Director) are held by people of colour, and 24% by women. Interestingly despite this, 86% of white men in the industry believe the industry is diverse and 46% of women of colour believe the industry is diverse.

Also, while it has been positive to see in recent years that catwalks and campaigns showcase diversity, this diversity isn’t being mirrored in executive teams and that really needs to change.

The report highlighted the undeniable link between leadership diversity and business success and outlined some key actions needed to achieve industry-wide improvements and enhance talent retention.

As fashion thrives on diverse perspectives, it stands to reason that having a diverse team and broad range of thoughts and ideas is needed at the highest levels of decision-making and creativity.

As our industry is ever more global and the need for cultural interconnectedness is essential, the lack of diversity in leadership will alienate new markets and future customers and suppress innovation.

It’s time to for companies to move beyond lip service and take urgent strategic and tactical steps. One solution is to rethink the entire recruitment and talent management processes and design it for inclusion at every level, taking positive action to promote women and particularly women of colour, to leadership roles and not just at Chief Marketing Officer, Chief People Offer roles but across the board in CEO and CFO roles.

In my view, the Outsiders report serves as a catalyst for change –  the opportunity for brands to create more inclusive culture where every voice is heard and valued.

Change won’t happen overnight but if it is driven and advocated for by the leaders, sponsored from the very top of organisations, and operationalised effectively, it will come.

It is good to see some fantastic initiatives from the likes of the British Fashion Council who offers a range of education initiatives including scholarships to widen access and opportunities into fashion and The Fashion Minority Report, who offer mentoring and paid internships to help diverse talent to access careers in the fashion industry and creative sector.

As we navigate an increasingly interconnected world, the importance of diversity in fashion cannot be overstated. It’s not just about reflecting the world we live in; it’s about shaping the future we aspire to create.

As we celebrate International Women’s Day, it is an opportunity to champion diversity, equity, and inclusion in fashion and beyond.

 

 

Health, News, Wellbeing at Work

Howden calls on employers to prioritise women’s health and wellbeing ahead of new legislation.

On International Women’s Day March 8th, Howden Employee Benefits & Wellbeing (Howden) is issuing a call to action for employers to address women’s health and wellbeing in anticipation of forthcoming family-focused legislation being introduced in April.

Since its inception in 1911, International Women’s Day has marked progress towards gender equality. However, disparities persist in workplaces and Howden highlights employers can play a key role in building inclusivity, by supporting women’s health and wellbeing.

Recent research shows there are key issues to address. The World Health Organization and McKinsey recently published a report which highlighted that despite living longer, women spend 25% more of their lives in poor health. It also found that addressing the women’s health gap could potentially boost the global economy by more than $1 trillion annually by 2040[i].

Historically, women’s health concerns, including periods, fertility, and menopause, have often been marginalised or addressed superficially in the wake of media attention.

However, with impending family-focused legislation like the Protection from Redundancy (Pregnancy and Family Leave) Act 2023 and the Carer’s Leave Act 2023, alongside recent guidelines from the Equality and Human Rights Commission (EHRC) on menopause[ii], there is an opportunity for employers to take proactive measures to address women’s health, such as developing a comprehensive employee benefits and wellbeing strategy that caters to the diverse needs of women of all ages.

 

Emma Capper, UK Wellbeing Leader at Howden Employee Benefits & Wellbeing says, “Building a supportive and inclusive culture with access to essential healthcare can empower women to lead healthier, happier lives and make informed decisions about their health and wellbeing.  This can improve their motivation and performance, help companies attract talent, and reduce rates of absence.”

“However, companies need to steer clear from ‘tick box exercises’ such as introducing menopause support simply because it is topical. Instead, we encourage them to actively listen to their female employees, gather their feedback so they understand their concerns and needs and not presume to understand the challenges they face. Then they can implement the most appropriate female-friendly benefits on issues including periods to menopause, through to female cancers and mental health support.”

She adds: “The new legislations are designed to be more inclusive for women, offering increased protection from redundancy for pregnant women; and giving a new entitlement of one week of unpaid leave annually for employees who care for dependants with long term needs, which is a burden that often falls to women. The EHRC guidelines also clarified the legal obligations to workers going through menopause and that employers could face being sued under the Equality Act 2010 if they don’t make reasonable adjustments for women with menopause symptoms.

“Taking a tailored approach to benefits, based on the needs of female employees is vital and an important step in ensuring that women’s health and wellbeing issues are prioritised particularly as forthcoming legislation will see workplaces become more equitable.’’

Emma recommends four steps businesses can take to promote female health and wellbeing:

  • Raise awareness about the importance of regular health check-ups, and preventive measures for women of all ages.
  • Create a culture of wellbeing. Provide resources and information on maintaining physical, mental, and emotional health. Use a wellbeing calendar to tie activity in with national awareness days.
  • Review HR policies and employee benefits to identify gaps in gender specific healthcare provisions. Consider benefits specifically designed to support the needs of women in the workplace, such as menopause support.
  • Communication is key. Signpost the employee benefits and wellbeing services available to employees, so that they know what support is in place and how to access it.

To mark International Women’s Day Howden has also created an essential guide to supporting women’s health which can be downloaded here.

For more information, please visit www.howdengroup.co.uk

[i] https://www.weforum.org/publications/closing-the-women-s-health-gap-a-1-trillion-opportunity-to-improve-lives-and-economies/

[ii] https://www.bbc.co.uk/news/health-68366519

Marketing and PR, News

Reech scales growth by 30% after attracting a series of client wins

Full-service marketing agency, Reech, has scaled growth by an impressive 30% over the last 12 months after attracting a series of high-profile client wins.

Established in 2009 by marketing expert, Rob Hughes, with a clear vision to help build successful brands, Reech has since evolved into one of the UK’s most reputable full-service marketing agencies, renowned for delivering results-driven campaigns with creativity at its core.

During its current financial year ending March 2024, Reech has attracted a series of new clients to the business, including Salboy and Cannon enabling it to increase its headcount to 28 and scale its 7-figure revenue by 30%.

Where the agency has delivered 79% website traffic increase for Canon Production Printing it has implemented a full marketing strategy for Radfield Home Care, which will play a fundamental role in increasing customer acquisition during 2024 and beyond.

This news comes as Reech prepares for another exciting year of growth, with Rob and the Senior Leadership Team focused on scaling market share in key regions across the UK.

Rob Hughes, Founder and Director of Reech, added: “Over the last 15 years, Reech has grown from a start-up into one of the UK’s most credible full service marketing agencies, driven by our ethos ‘designed to deliver’”.

These last 12 months have been fundamental to the growth and development of the business where we have not only honed our service offering and brand positioning, but have also expanded our reach and attracted a larger client base through our results-driven approach. We are now committed to driving continued growth over the next 12 months and to firmly establish the Reech brand as one of the UK’s ‘go to’ marketing providers… Watch this space.”

Headquartered in Shrewsbury, Reech provides a full service approach to marketing, incorporating branding and visual identity, content creation, design and creative, digital marketing, photography and videography, web design and development and full marketing strategy and planning.

Officially recommended as a top 20 branding agency outside of London by The Drum Recommends, Reech is also a recognised Shopify, Mailchimp, Google and WordPress partner.

News

Granddaughter saves family sweet shop from extinction with help of Antur Cymru Enterprise

NATASHA Osinga has enjoyed a sweet start to life in business with the support of Antur Cymru Enterprise.

When Yum Yum traditional sweet shop in Cardigan shut down in September, there was sadness among loyal customers.

The family business was founded by the Osinga family in 2001 and became a popular part of the high street for more than two decades.

And now it’s back, with the original owners’ granddaughter Natasha at the helm.

She called on Antur Cymru, based in Newcastle Emlyn, for help to reopen the beloved store and was given guidance and advice by business advisor Barry Morgan as part of the Cymorth Busnes Lleol / Local Business Support programme, which is funded by UK Government and driven by Levelling-Up via Ceredigion County Council.

As well as successfully applying for a start-up loan to install new fixtures and fittings, purchase stock and secure new suppliers, Natasha has now taken on five permanent and seasonal staff.

Just a few weeks into life at Yum Yum, she is thrilled with the response:

“It’s busier than I ever expected, since the opening day it’s been absolutely non-stop!” said Natasha.

“As the store has been in the family so long, I really didn’t want to see it empty or run by someone else, so it was brilliant to be able to bring it back to life.

“Thanks so much to everyone who has shown myself and Yum Yum so much support, I am so grateful and look forward to many more years here in Cardigan.”

With the backing of her family, the mum-of-three said she would not have been able to realise her vision without the help of Antur Cymru.

“They were amazing, especially Barry who guided me through the whole process, which was vital as it’s not something I had any experience of before,” said Natasha.

“I’m already diversifying, and we’ve had bookings to supply for parties and weddings, so that’s an area I hope to grow in the months ahead, as well as introducing exciting new sweets and treats for our customers.

“I feel more confident, and we are in a good place, so I’m excited for the future.”

Barry added: “It was a pleasure to be able to guide Natasha from her initial interest in taking on the business through to the opening day, which was a real celebration.

“We are pleased to have been able to support her on this amazing journey, and other traders on the bustling Cardigan high street, which has really come to life since the new year.

“As an organisation we are committed to helping business owners, entrepreneurs and anyone with a germ of an idea, and have the tools and resources to help make their dreams a reality – that was certainly the case here, congratulations Natasha!”

For more on Yum Yum Sweets, visit the Facebook page: www.facebook.com/yumyumsweetscardigan.

For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales. Alternatively, call 01239 710238 or email info@anturcymru.org.uk.

News

Storyblok’s CMS report finds 79% of companies are using AI-powered content tools

Storyblok, the content management system (CMS) category leader, today released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future. The report details the results of a survey commissioned by Storyblok of 1,719 CMS users across the US, UK, Germany, Netherlands, and Sweden.
Monolithic CMSs continue to hold companies back from delivering the content experiences customers expect on any channel. In fact, 81% of respondents use more than one CMS in their organisation, primarily to deliver content to multiple channels.
Meanwhile, 99% of those who switched to a headless CMS report improvements that come from managing content in one central location on a modern tech stack. The most common benefits are increased ROI (61%) and productivity improvements (58%).
Results like these are why 68% of users have migrated to a new CMS in the past three years, and why 74% of non-headless users say they are likely to switch to a headless CMS in the next two years.
The report also reveals much more data about the CMS industry, including:
  • The most common pain point users experience with their CMS is adding new technology, followed
  • by security issues
  • Security issues and a lack of features are tied for the most common reasons users migrate to
  • a new CMS
  • Easier/improved content scaling is the most sought-after missing CMS feature, cited by 43% of
  • the sample
  • 90% of respondents have more than one team using their CMS, which may explain why collaboration
  • features are rated the most essential CMS function
  • AI-generated content is the most popular content management trend that users are actively interested
  • in, followed by automation and personalisation
  • 79% of respondents use AI-powered content tools, while 74% report having company rules for AI
  • tools
Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate. Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity, and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next. Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”
Download The State of CMS 2024 report to see all of the results: https://storyblok.com/lp/state-of-cms-2024
Awards, News

Horizon Leisure scoops prize at Portsmouth Business Awards

Horizon Leisure, which operates Havant leisure Centre and Waterlooville Leisure Centre,  was crowned Community Business of the Year at the Portsmouth Business Awards on Friday 23rd February.

The annual event held at the Portsmouth Guildhall, now is in its 24th year, recognises the success of local businesses and entrepreneurs in the region.  The Community Business award required companies to demonstrate their commitment to supporting their local community, with expert judges looking for clear proof and evidence.

Mike Lyons, CEO Horizon Leisure says: “It was a true privilege to receive this award. It’s fantastic to see our teams efforts being recognised, and winning Community Business of the Year against some tough competition is a considerable achievement.

“As a charitable organisation, any surplus made by Horizon Leisure is reinvested back into our services, which create inclusive, affordable health and wellbeing initiatives for the people in the local community.”

Horizon Leisure was recognised for being a trailblazer for its community, with its wide range of neighbourhood-led initiatives, including its unique drop-in Wellness Hub in Havant’s shopping mall, which now has SurgeryPod taking blood pressure readings that feed directly back to local GP’s.

The charity contributed £3.7 million in social value last year, quantifying its non-market economic, social and environmental impact.  That represents over £100 for every single customer, positively influencing everything from their physical and mental health to their life satisfaction, as well as reducing crime rates for young males in the area.

The past year also witnessed a 31% surge in memberships, a 26% rise in group exercise attendance, and a year-on-year increase of 25% in gym visits. Havant Leisure Centre was awarded ‘Trust Gym of the Year’ at the 2023 National Fitness Awards, with both Waterlooville and Havant leisure centres being accredited by Sport England’s quality assurance scheme, Quest.

Lyons concludes: “I’m immensely proud of Horizon Leisure’s diverse health and wellbeing initiatives, which include dementia-friendly activities, our successful ESCAPE-pain programme, clubs for additional needs and tea dances to combat loneliness, a health/GP referral scheme, falls prevention classes, long-term condition swim sessions, a new gym membership called Thrive for 10-15 year olds, a funded school holiday programme, and even GP and breastfeeding expert-led parent and baby groups.

“The Horizon Team won’t rest on their laurels, and we are committed to further extending our community led initiatives for the people of Havant.”

 

Marketing & PR, News

SplitMetrics Introduces a Free Product to Optimize Apple Search Ads

SplitMetrics, an Apple Search Ads Partner, has announced the launch of SplitMetrics Acquire Starter Plan. This free optimization solution is designed for mobile marketing professionals at small and growing businesses to effectively manage and automate Apple Search Ads campaigns.

With a completely free SplitMetrics Acquire Starter Plan, mobile growth professionals can effectively scale their campaigns and achieve improved profitability, decreased CPA, and reduced workload through automation. The platform’s advanced technology, including machine learning and artificial intelligence, provides actionable insights and suggestions for optimal campaign performance.

SplitMetrics Acquire is a top-tier Apple Search Ads optimization platform that helps to run campaigns profitably and scale with the channel. It offers a comprehensive ML & AI-based data engine for Apple Search Ads, with extensive MMP integrations and unique insights, including keyword and market intelligence. The platform also provides a full-funnel dashboard, bulk actions, keyword revenue tracking, custom product page reporting, competitor data and more.

With the ability to manage Apple Search Ads ad spend up to $25,000 monthly via SplitMetrics Acquire and add 20,000 keywords, the free SplitMetrics Acquire Starter Plan offers a rich, ready-to-use dataset for small teams to build out their campaign structure smartly and run ads profitably. SplitMetrics Acquire is also well-known for extended automation capabilities that help app marketers reduce workload, while growing ROAS (return on ad spend) and revenue, and lowering cost per acquisition.

SplitMetrics Acquire is trusted by leading companies and brands worldwide, offering extensive expertise with Apple Search Ads, and through managing an annual advertiser spend of more than $400M. The SplitMetrics Acquire platform offers a self-serve user experience, allowing mobile growth & UA specialists to manage and automate Apple Search Ads campaigns.

Grete Ling, Head of Product Marketing at SplitMetrics, said: “At SplitMetrics, we understand the challenges that small and growing businesses face in managing their mobile marketing campaigns. That’s why we’re excited to launch the SplitMetrics Acquire Starter Plan, a free optimization solution designed to help mobile marketing professionals manage and automate their Apple Search Ads campaigns. With our ML & AI-based data engine, full-funnel dashboard, and extended automation capabilities, we’re confident that small teams can build out their campaign structure smartly and run ads profitably. The Starter Plan’s goal is to empower SMBs to succeed in a competitive mobile world and achieve their growth goals with ease.”

For more information: https://splitmetrics.com/blog/starter-plan-for-apple-search-ads