LAB Group appoints Deepa Shah into the role of Chief Financial Officer as the group continues to onboard key senior positions in line with its growth strategy.

Deepa is a recognised consultant and CFO working within holding groups such as Omnicom Group Inc. and Publicis Groupe, in which Deepa was the Chair of VivaWomen, an initiative that aims to empower women within the organisation. Deepa received the Technology CFO of the Year (London) award from Acquisition International Magazine in 2020 and also awarded the 2018 CFO of the Year – Women in Finance Awards (UK) and the 2016 Business Award (sponsored by NatWest) – Asian Women of Achievement Awards.

On Deepa’s hire, LAB Group Founder and CEO Jonny Tooze said, “We are so happy to welcome Deepa to the leadership team at LAB Group. Deepa and I have known each other for a long time, and it’s great to be working with her on this exciting phase of our journey. Deepa has an incredible knowledge of the agency landscape and is well placed to help keep momentum with our organic and inorganic growth.”

When asked about what to expect from Deepa’s tenure as Chief Financial Officer, she said, “I am beyond thrilled to be joining LAB Group as it enters the next phase of its growth journey. LAB has a clear vision of its future, and being a part of making that a reality is exactly what I’ve been looking for. It’s particularly great to be around so many specialists covering all aspects of the digital customer experience. LAB is a team of clever and motivated humans who are accelerating how an agency can deliver intelligence, insights, and creativity to clients and are leading the way in implementing modern, composable digital architectures. It’s great to be able to bring my M&A skills to the table, as well as my experience as a global agency CFO. I’m really looking forward to this journey!”

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