Tag Archives: digital academy

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Oaks Digital and Seren Global Media join forces to meet tourism marketing needs

Oaks Digital, a Cardiff-based digital marketing agency, has partnered with Seren Global Media for its latest Digital Academy webinar, designed specifically to address the unique challenges faced by marketers in the tourism and leisure sector.  

Sponsored by Ogi Pro, the free workshop will help marketing professionals in the leisure and tourism sector navigate industry-specific challenges and improve their digital marketing and communication strategies. Covering key marketing pillars with a focus on the sector’s unique needs, the session will address topics such as SEO, Google Ads, lead conversion, customer retention, media relations, brand identity, and crisis management. 

 The ‘Master Digital Marketing and Communications in Leisure & Tourism’ workshop will be the latest instalment of Oaks Digital’s academy live webinars, which have seen booming attendance and five-star feedback. Kicking off on Wednesday, March 26 – the free academy session will offer business owners and marketers the opportunity to upskill and stay up to date with the latest digital marketing, in an accessible and ‘jargon-free’ way.   

 An innovative start up agency –Oaks Digital was founded early last year, by Director Mark Oakman. After more than a decade in digital marketing, Mark witnessed countless businesses struggle with subpar digital products, poor customer service, and misleading sales tactics. Determined to change this, Mark founded Oaks Digital —a company built on transparency, fairness, and delivering digital solutions that truly serve clients. 

 The agency has thrived since its launch, working with many respected businesses on a local and national scale – such as Wildlife Trusts Wales, Shelter Cymru, World Accessible Holidays, and Westcoast Perimeter Security.

Seren Global Media, a PR and marketing agency based in Swansea, was founded in 2013. It is dedicated to producing high-quality content adaptable across multiple platforms in an ever-evolving media landscape. Since its launch, Seren Global Media has grown strength-to-strength, working alongside businesses with local and national prominence – such as Swansea Building Society and Child of Wales. 

 Mark Oakman, Director of Oaks Digital, said:  

“We are thrilled to be kicking off another instalment of our Digital Academy, after such a positive response from attendees as well as recently securing sponsorship from Wales’ leading broadband provider – Ogi Pro! 

“Collaborating with Seren Global Media on our next academy session allows us to bring a fresh approach and new ideas to digital marketing education. Together, we’re ensuring that businesses in the tourism and leisure sector have the tools they need to thrive in a landscape that is continuously evolving.” 

Wyn Jenkins, Managing Director of Seren Global Media, said:  

“We are delighted to be partnering with Oaks Digital on this exciting collaboration, which will allow us to expand our reach and introduce even more innovative strategies to the table, in a unique sector.  

“By combining our expertise, we will not only be educating businesses but also empowering them with the tools and insights to navigate the digital marketing space with confidence, building stronger, more meaningful connections with their audiences.” 

To register for the academy sessions, people are encouraged to visit Oaks Digital’s website, or the agency’s eventbrite page: https://www.eventbrite.co.uk/e/master-digital-marketing-and-communications-in-leisure-tourism-tickets-1137478281159?aff=oddtdtcreator 

News

New college academy will train next generation of digital leaders

A NEW college programme will help future-proof multiple industries by training the next generation of digital leaders.

Coleg Cambria will launch its new Digital Leadership Academy this September.

Hosted in the state-of-the-art Medru skills factory in Deeside, the Academy will deliver a tailor-made training solution for industry.

And the courses are free to anyone eligible for PLA (Personal Learning Account) funding; over 19 years of age, self-employed, or employed and earning under £29,534 per year.

Cambria’s Director of Business Solutions Nigel Holloway said there has already been a positive response from different commercial arenas in the region and beyond.

“Ultimately this is aimed at leaders, managers or anyone with aspirations of becoming a manager in what is an increasingly digital world,” he said.

“Particularly since the onset of the Covid-19 pandemic when people began working more remotely – and many still are – it’s paramount leaders in the private and public sector are switched on to rapid advances in technology.

“A lot of companies are still unsure how best to move towards new ways of working, how these can benefit them, what and skills and tools they’ll need.

“As part of the Digital Leadership Academy we can support them with that.”

Covering different themes, from Industry 4.0 – the fourth industrial revolution – to data-driven decision making, digital storytelling and more, Nigel says it will give learners a “well-rounded knowledge base” to build on.

“This is aimed at any industry where there is a digital component, which is effectively all of them,” he added.

“Those completing the programme will be in a position to return to their workplace and implement new ideas and digital strategies, because that is as important as the knowledge and skills people will acquire.

“Ensuring colleagues embrace that change, buy into new, modern systems and ideas – whether it be big data, artificial intelligence, or creating a digital culture – and come along on the journey is going to be pivotal.”

As part of the course there will be an opportunity to study and achieve the ILM Level 4 Certificate in Leadership and Management.

Other areas covered include The Digital Skills Gap, Stakeholder Engagement, Understanding Barriers, Change Management Tools, Reasons for Change, Environmental and Organisational Analysis, and Lean and Agile Methodologies.

For more information on the Digital Leadership Academy, visit www.cambria.ac.uk.