Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB).  The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes.

In addition to handling content for all the ECB’s digital channels, Contented will also support the ECB’s  in-stadia screens, Commercial Partnerships, communications work and CRM.

The appointment follows Contented Group’s work on the launch of The Hundred in 2021, the ECB’s action-packed, new 100 ball cricket competition, delivering an innovative and impactful content strategy, creating a wealth of content throughout and beyond the competition.

Tony Singh, Chief Commercial Officer at ECB said of the appointment: “The team at Contented have already delivered stand out work for the ECB, and its work on The Hundred helped to ensure that the event reached millions of fans worldwide.  The team’s passion for cricket, their understanding of sport marketing more widely, and their capabilities in creating high impact, shareable content in all its forms will help us to tell our story and consistently engage with fans.”

Adam Bullock, Founder and CEO at Contented, added: “We’re thrilled to extend our partnership with the ECB; cricket’s leading sports body and holder of some of the most exciting new sports formats in the world. We’re looking forward to leveraging our data and insight led approach, to create a content strategy that will help the ECB fulfil its ambitious plans over the next two years.”