A LEADING tourism and leisure company is extending a series of offers for owners and the public after celebrating its busiest ever summer.

And SF Parks is also preparing for the construction of yet another adrenaline-fuelled attraction at its popular White House Leisure Park in Towyn.

The business – which owns the neighbouring Golden Gate resort, Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele – is to build a climbing wall alongside The Jump and high-ropes course which opened last year.

With new incentives, including 25% off getaway breaks in September, and an extension on food and drink offers – Feed the Family, Let’s Party Cocktail deals and more – the award-winning group has its sights set on further growth.

Director Jonathan Seldon said a period of redevelopment and investment over past months led to record numbers at the White House especially.

“All of our parks have had a good year and following an upgrade to facilities we have seen a knock-on effect for our food and drink outlets, with more and more members of the public now visiting, in addition to our loyal owners,” he said.

“By investing and revamping our sites we are becoming a destination for everyone, of all ages, which is why we want to give back to our community and attract more people outside of the regular season.

“Doing so has a knock-on effect, attracting day visitors and giving residents in Towyn and surrounding areas more things to do and eat at drink at affordable prices.”

Jonathan added: “Introducing these offers led to more people at the resorts in June and July than there have been for many years, and August has also been very busy, so we want to continue that into the autumn.

“With the climbing wall due to be constructed in the coming weeks ready for the new season, there will be even more for owners and holidaymakers to enjoy.”

With plans for an upgrade to Jakes family restaurant and pub – which feature an amusement arcade, a cinema room, spa and high-quality gym complex – to complement existing facilities including a crazy golf course and free soft play, there is a real buzz around the Gaingc Road resort.

Fellow Director Oliver Seldon revealed special offers for holidaymakers over the next eight weeks will extend the summer feeling at SF Parks.

“We have taken a long-term view on how best to improve our portfolio, and the results are there to see,” said Oliver.

“We are getting more visitors than ever but also providing the public with entertainment, activities and a top-quality leisure offering, seven days a week.

“There is more to come, so watch this space.”

Employing more than 120 full time and seasonal staff, SF Parks has pumped millions of pounds into the regional economy.

For more information and to contact SF Parks, email opteam@sfparks.co.uk or visit the website: SF Parks – North Wales’ Best Holiday Parks.

MULTI-MILLION pound plans have been submitted for the development of a spectacular state-of-the-art leisure complex at a popular holiday park.

SF Parks submitted proposals for a six-lane bowling alley, rooftop bar, extended amusement arcade and relocated reception and offices at its Golden Gate Holiday Centre in Towyn.

The revamped facilities will complement a new swimming pool and recently renovated clubhouse on-site and come as the business seeks to increase the current 7 ½ month season to 10 ½ months in a bid to further boost the local economy and create more full-time jobs.

Doing so would also mean these high-quality attractions could be used by caravan owners and the public throughout the year.

It is another significant investment by directors Oliver and Jonathan Seldon, who want to build the seaside town’s reputation as a popular tourist destination.

“Bringing people to the area throughout the year, not just in the summer, is vital for Towyn and surrounding areas,” said Jonathan.

“Which is why the application to extend the season at Golden Gate to 10 ½ months goes hand-in-hand with our plans to transform the leisure facilities and continue improving the experience for our loyal customers.”

Oliver added: “Our plans for Golden Gate and White House will be followed by improvements at our other parks, as across the portfolio we want to continue creating high-quality facilities for families to enjoy.

“We have had tremendous feedback from owners, from the community and businesses who all want to see more things to do, more jobs and a thriving Towyn all-year round – our commitment to further investment reflects that.”

In addition to White House and Golden Gate – which host more than 830 caravans – SF Parks owns Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele.

Plans for Golden Gate come just months after a successful application to build a new high ropes course, spa, sauna, and gym complex and wine bar at neighbouring White House Leisure Park.

That will be followed by an upgrade to Jakes family restaurant and pub, an amusement arcade, a cinema room, and soft play, accompanying existing facilities including a crazy golf course and food and drinks outlets, plus ‘The Jump’, an adrenaline-fuelled activity where customers can leap from a three or six-foot platform onto a giant airbag.

For more information and to contact SF Parks, email opteam@sfparks.co.uk.

Alternatively, visit www.whitehouseleisurepark.com or www.seldonsgoldengate.co.uk.

A LEADING leisure company creating jobs and supporting the coastal economy is making a significant investment in two of its key holiday parks.

SF Parks has received planning permission to build a new high ropes course, spa, sauna, and gym complex and wine bar at White House Leisure Park in Towyn.

The development will also feature an upgrade to the popular Jakes family restaurant and pub, an amusement arcade, a cinema room, and soft play, complementing existing facilities including a crazy golf course and food and drinks outlets.

The good news comes as directors Jonathan and Oliver Seldon put forward proposals to construct a rooftop bar, bowling alley, reception area and extend the arcade at the neighbouring Golden Gate Holiday Centre.

The business – which has five parks in North Wales, employing up to 120 full time and seasonal staff – is also looking to increase the current 7 ½ month season to 10 ½ months at Golden Gate in a bid to employ more full-time workers and increase spend in the local area all-year round.

“We are pleased to receive the green light and thankful to Conwy’s planning team and councillors for their support,” said Jonathan.

“Our vision is to keep enhancing the customer experience, keep investing in our parks and most importantly, contribute to the local economy through jobs and tourism.

“As well as the improvements we are making to our facilities, we are pushing to increase the season from 7 ½ months to 10 ½ months because that will enable us to recruit more people full time, rather than seasonal workers, which in turn will have a positive effect on employment in this area and allow owners to enjoy the park facilities for a longer period.

“Our aim is for Towyn to be busy all the time, not just for part of the year, so we hope to receive positive news on that front soon.”

He added: “The investment we are making at White House and Golden Gate is significant and to be followed by upgrades to our other parks.

“We are always looking at the bigger picture and want to expand in the future, while at the same time building on the overall customer experience and developing our identity as one of the region’s top hospitality and tourism operators.”

In addition to White House and Golden Gate – which host more than 830 caravans – SF Parks owns Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele.

Oliver believes their commitment to the North Wales coast and becoming an even more sustainable organisation will stand them in good stead post-pandemic.

He said: “We are bringing all five of our parks in line with the wider brand so across the board we can continue to enhance and improve our offering for our caravan owners and guests.

“As White House and Golden Gate are so close it makes sense for them to become more integrated, so owners can enjoy these improved facilities long-term.

“We will soon be in consultation on the Golden Gate plans and will be keen to receive feedback and suggestions; we always want to hear from our customers, as well as the local community, because they are a big part of this.”

Jim Jones, CEO of North Wales Tourism, congratulated SF Parks on its commitment to improving the Conwy coastline, supporting local jobs and tourism.

“The revitalisation of our seaside towns through investment is essential in helping to boost the local economy, creating new opportunities for businesses and our community alike,” he said.

“I am pleased to see the plans from Jonathan and Oliver Seldon and think they will bring much-needed entertainment and job opportunities to the area. Let’s hope all the proposals receive approval and contribute to the rejuvenation of these wonderful coastal areas.”

For more information and to contact SF Parks, email opteam@sfparks.co.uk.

Alternatively, visit www.whitehouseleisurepark.com or www.seldonsgoldengate.co.uk.