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News

Imperial College Business School and Corndel partner to deliver Apprenticeship Programmes

Imperial College Business School and Corndel have launched a new strategic partnership that brings together the academic excellence of a world-leading business school and the expertise of the country’s leading professional apprenticeship provider. The partnership will result in the creation of several world-class, high-impact training courses. In England these can be fully funded through the Government’s Apprenticeship Levy.

The first course launched under the partnership is the Imperial College and Corndel Executive Development Programme, which equips participants with the practical leadership skills required to motivate teams, inspire change and improve business performance.

Participants will develop and evolve their leadership skills in the context of digitally transformed organisations. Topics include understanding sources of digital value, implementing digital transformation, and navigating regulatory and cyber security challenges.

The blended technology-enabled programme includes group seminars, masterclasses and continuous, personalised one-on-one coaching.

Going live in October 2021, the 12-month programme is designed for professionals who have at least five years of management experience and are looking to progress into senior management roles. Applicants will be assessed on their ability to undertake the course rather than any previous A-level or degree-based qualification they may have.

Upon programme completion, participants will receive an apprenticeship, Chartered Management Institute qualification and Imperial College Business School Executive Education Associate Alumni status.

David Brown, Imperial College Executive Education’s Director said:

“Imperial College Business School is delighted to partner with Corndel in this major initiative in executive education. At Imperial, we are committed to increasing access to leading edge thinking for businesses and organisations. We want to help individuals translate learning into practice and make a difference at speed. This initiative is in response to huge demand from companies and organisations seeking to increase their capabilities in management, leadership and technology. And in this case using the terrific opportunity afforded by the Apprenticeship Levy.”

James Kelly, Corndel’s Co-Founder said:

“Corndel are delighted to be partnering with Imperial College Business School to continue to redefine the traditional apprenticeship and take forward our vision of brilliant lifelong learning for all. This partnership breaks down the silo between academic excellence and vocational training. It will give a new generation of managers both the management theory and the practical workplace skills required for today’s workplace”

The Imperial College and Corndel Executive Development Programme will be open to applications from October 2021. If you are interested in helping your employees build stronger leadership skills to drive performance within your organisation, please get in touch here.

 

About Imperial College Business School

Imperial College London is one of the world’s leading universities. The College’s 20,000 students and 8,000 staff are working to solve the biggest challenges in science, medicine, engineering and business.

Imperial is the world’s fifth most international university, according to Times Higher Education, with academic ties to more than 150 countries. Reuters named the College as the UK’s most innovative university because of its exceptional entrepreneurial culture and ties to industry.

Imperial staff, students and alumni are working round-the-clock to combat COVID-19. Imperial has nearly two thousand key workers, and is at the forefront of coronavirus epidemiology, virology, vaccine development and diagnostics. More than one thousand Imperial staff and students are volunteering to support the NHS.

More information about Imperial College Executive Education.

 

About Corndel

Corndel is a multi-award-winning management and technology training provider, delivering training that can be fully funded through organisations’ Apprenticeship Levy. Corndel’s disruptive focus on training brilliance, with one-to-one coaching from commercial experts at its heart, has made it the go-to provider for large employers focused on quality.

  • Fastest growing training provider in the UK
  • Over 3,000 learners on current programmes
  • Learners consistently rate our Management courses 8.5/9
  • ESFA rated us at 100% for employer satisfaction and 90% learner satisfaction – the highest scores of UK training providers
News

Imperial College Business School launches new Virtual Strategic Brand Transformation Executive Education Programme.

A new Executive Education programme, designed to enable senior level professionals to maximise their organisation’s market penetration, increase revenue and enhance brand awareness has been launched by Imperial College Business School.

The Strategic Brand Transformation Imperial Virtual Programme will enable participants to proactively question and test their assumptions of how to effectively engineer sustained growth, cut wasteful spending and bring positive change to their organisations at a time when many face an uncertain and untested economic landscape.

Led by Thomas Bayne, Director of Mountainview Learning, alongside Imperial’s Dr Omar Merlo, an expert in strategic marketing and customer engagement, the programme will deliberately bring together a range of professionals who hold responsibility for innovation and growth. Over the course of three days, preceded by a five-day orientation period, business leaders, C-suite executives, strategy leaders, brand managers and customer experience managers will combine and challenge their thinking, ideas and understanding.

Dr Merlo believes the timing of this programme’s launch is vital, as organisations face an unprecedented challenge in remaining effective in a world impacted by the repercussions of both political and environmental issues, such as Brexit and the recent pandemic.

Dr Merlo says,

“There are many long-held assumptions about what drives growth for organisations, but many are outdated relics from pre-digital revolution or were not true in the first place. Consequently, by following them, they return sub-optimal results. The Strategic Brand Transformation Imperial Virtual Programme aims to tackle these problems, enabling participants to question and test their assumptions, understand and engineer the true drivers of business growth and become change agents.”

The programme will be taught virtually via the Business School’s award-winning online learning Hub. Lectures will be delivered live to participants combined with opportunities to conduct group exercises in virtual “Break out” rooms. Together, participants will engage in case study-analysis and problem-solving activities, peer discussions and undergo self-assessment to better understand their own learning and professional development needs.

Modules included on the programme include sessions in “Brain Science”, analysing decision making and buying behaviour, understanding growth frameworks and metrics and overcoming the common barriers between consumers and brands.

Upon completion of the programme, participants will be awarded a verified Digital Certificate of Participation by Imperial College Business School Executive Education.

Thomas Bayne says,

“There is enough compelling evidence to say that many brand owners are unaware of the ‘rules of thumb’ their customers are using to make buying decisions. It doesn’t matter how brilliant your product or service is, or how much you spend on marketing; what matters is how much you know about these rules of growth and how to take advantage of them.

For example, if you want your brands to fly, penetration is the number one growth metric, yet only 6 out of 100 brands across 64 different categories increased it by 0.5 percentage points or more in two consecutive years (pre Covid 19).

If you want to do it more profitably, be aware that some brands are spending more than twice as much (per $1 of net sales) on marketing as their direct competitors which has a devastating impact on brand profitability.”

The Strategic Brand Transformation Imperial Virtual Programme is the latest of a series of successful virtual programmes launched by the School’s Executive Education department, leveraging the Business School’s proven excellence in delivering digital learning to effective address core business needs.

Applications for the programme are now open, and the upcoming cohort commences on April 7th. More information can be obtained from the Imperial College Business School Executive Education website.