Tag Archives: Digital Transformation

Over a third of businesses unprepared for AI

New analysis from Fasthosts reveals that more than a third (35 per cent) of businesses polled are not ready to use AI and other advanced technologies because of limitations in their existing IT infrastructure.

In today’s business landscape where a robust IT infrastructure is paramount, businesses must not underestimate the importance of creating an AI-ready environment. Yet, many are being held back by a lack of understanding and inadequate computing capacity within their current infrastructure.

In fact, 60 per cent of polled businesses said that their understanding of technologies such as AI is non-existent or basic. Additionally, over half (61 per cent) of respondents noted that they are yet to evaluate how AI-ready their infrastructure is.

Failing to prepare or even consider creating AI-friendly IT environments can put businesses at risk. It can leave them trailing behind those who are implementing AI quickly and efficiently, as well as missing efficiency opportunities and facing increasing long-term IT costs.

Justin Bateman, Senior Product Manager at Fasthosts, said, “It’s alarming that more than half of businesses are unsure of limitations in their current IT setup that could hinder the adoption of technologies like AI. By not evaluating this, businesses are depriving themselves of an AI-ready infrastructure that offers cost-effective scalability, data management and increased control over their IT environment.

“For businesses that understand these technologies, they need to create an AI game plan and act. And for those that are hesitant or confused, it’s time to invest in a partner and technology that bridges both the knowledge and infrastructure gap.”

Storyblok helps DW Drums play a modern beat with its digital presence

Storyblok, the content management system (CMS) category leader, today announced that DW Drums, a drum manufacturer endorsed by the world’s top drummers, is using its CMS to modernize their content operations.

DW Drums partnered with the digital agency Domaine to build an entirely new digital presence that includes a native e-commerce platform for the very first time.

Stacey Taylor, Digital Production Manager at DW Drums, said: “There’s always a story behind the music. Storyblok makes it easy for our entire team to create content and tell stories about our products and artists in an appealing way that our customers can connect with.”

Alanna Churchard, Director of Engineering at Domaine, added: “Using Storyblok for content management and Shopify for e-commerce is a powerful combination. We’ve only completed the first phase of DW Drums’ digital transformation, so there’s much more to come. Storyblok is so easy to use that part of our vision is to have the artists use it to post visual and written content on their own.”

Storyblok, DW Drums, and Domaine are all attending Shoptalk in Las Vegas between March 17-20, 2024. Stop by Storyblok’s booth (#500) to learn more about DW Drums’ digital transformation.

How a Digital Transformation Encourages Business Growth in the Financial Services Industry

In an industry dependent on efficient data management and user-friendly interfaces, the financial industry should prioritise digital transformation. Technology, systems, and software that were effective a decade ago are no longer able to support the demands that online transactions require.

And with only one-fifth of IT budgets allocated to digitalisation, with no dedicated digital transformation budget, most financial organisations won’t have the right level of investment to see a real difference.

Chris Weston, CDIO at Jumar, says: “Focusing on your technology and systems and partnering with a trusted end-to-end provider could speed up processes, giving more time for your staff to do what they love, and even encourage skilled jobseekers.

In a sector where data protection is essential, ensuring you aren’t spending time fixing problems caused by inadequate systems is important. Undergoing a digital transformation can improve operations to align with your business needs, ensuring your customers and clients aren’t being left wanting. For financial organisations, digital transformation is no longer merely an option , but a necessity, especially if you want to keep up with industry standards and your competition.”

Human-centric approaches

Business growth cannot happen in the financial sector if the infrastructure isn’t in place to support users. By focusing on developing your technology and systems, you can enhance the accessibility of your financial services  and more effectively appeal to the general public. Attracting a wider audience is essential for business growth as it can encourage them away from your competitors, giving you the edge.

Adopting a human-centric approach is essential for banking as financial services rely heavily on user input and interaction. Through a digital transformation, you can adopt a more human-centric approach, making your websites, systems, and processes more user-friendly.

The digital divide is a real issue which affects many across the UK. Digital exclusion is inextricably linked to broader societal inequalities; isolating those on lower incomes or limited technological access might mean excluding the very customers you’re seeking to assist.

It is crucial to modernise your systems so that they are user-friendly, including improving accessibility, creating a user interface that is easily navigable, and making sure there is adequate information and educational resources for users to readily access your services.

Chris says: “A digital transformation isn’t simply about upgrading your technology, but it can be a great tool to open accessibility to your services and products. By investing in a digital transformation with a human-centric approach, you can ensure that your user interfaces are accessible to your customers, resources are available to educate new customers, and even draw customers away from competitors with overly complex systems. The financial sector relies heavily on your customer involvement, so your technology should work for a wide audience.”

Personalisation

Chris continues: “Another way the financial sector can open itself up through digital transformation is by providing personalised messaging. Given its customer-centric nature, it is important that you’re able to communicate efficiently with diverse audiences. This involves ensuring the availability of pertinent information for various people.”

With the advancements of technologies such as AI, the potential for tailoring your messaging and resources to cater to each audience you engage with is much improved. Whether you’re reaching out to marginalised groups, people with disabilities, or low-income families, it is important you’re making your content and resources as accessible as possible.

AI can be pivotal in collecting and processing data, including demographics, socioeconomic factors, and user preferences, to create a personalised user experience. This can also be maintained and refined as the users engage with your platform, providing essential information and tailored service recommendations.

Automating manual processes

One problem which might be holding your business back from growing is the time spent on manual processes that have the potential to be automated. By manually performing these tasks, your staff have less time to provide vital financial aid, advice, or services, potentially resulting in prolonged waiting times, or even lost or delayed transactions.

The efficient delivery of services is essential and so ensuring your technology isn’t preventing you from providing to your customers is key.

Chris says: “A digital transformation isn’t only about improving your customer’s experiences through more accessible resources, but it also ensures your staff have more time to assist with queries and provide their services. By implementing AI to perform manual administrative tasks, productivity can be improved and delays can be reduced. In an industry where fast transactions are paramount, ensuring that your users receive the services they need can help customer loyalty and prevent them from moving to a faster, more efficient, competitor.”

Data protection

Not only should your service offerings be designed with a customer-centric approach, but you can expect the data you collect to be key indicators for understanding your customers – giving you an insight into their needs, requirements, and even trends in financial gain or debt. Ensuring your system infrastructure is developed to manage sensitive information securely, and to visualise the data with your customer’s needs in mind, can enable you to make evidence-based decisions about the services you offer.

Automated processes can lead to fewer errors. Human error is a considerable challenge for many organisations, and when it comes to financial services, it could mean violating your customer’s privacy if the integrity and safety of your data aren’t properly maintained.  Ensuring you’re updating legacy systems can assist in keeping your customers’ data secure and accurate. This also improves your ability to analyse and visualise data, meaning that you can target prospective customers from trends identified in your historical data.

Chris says: “A benefit of digital transformation is the ability to conduct insightful data analysis . Through your data, you can identify high-risk areas susceptible to debt or delayed payments. You can also identify affluent audience segments for targeted marketing and personalised service offerings to attract new customers to your business.”

Attract jobseekers

The financial sector requires high-skilled recruits, but finding candidates that fit the requirements can be a struggle. From fluctuating vacancies to increased workload pressure, retaining and attaining staff, and attracting job seekers with the right technological experience, is important for the best outcomes for your services.

Not only can a poor digital profile make it more difficult for established workers to perform their jobs, but it can also be off-putting for a younger workforce to join. Skilled talent acquisition can be achieved through a digital transformation as workers require high-performing technology to prevent delays in their work. Making sure your organisation removes inefficient systems and provides accessible hardware and software is crucial.

Chris continues: “Bringing in new highly skilled workers requires having the right systems in place. No skilled worker wants to come into a workplace notorious for difficult system handling. Growing your business requires a strong workforce who are supported by systems and processes which work well for them. Ensuring you have the right digital infrastructure to support your employees is key to seeing the great work they can do without disruption.”

The financial sector relies on technology now more than ever, with faster transactions and cashless payment solutions becoming main methods of payment. But if your digital infrastructure is inaccessible to your customers and staff, you will experience a breakdown in the services you can provide. By modernising your systems and technologies, you will be better able to offer tailored services, reach the right audiences, and secure data effectively – helping to grow your business and achieve a competitive edge.

Sources:

https://www.linkedin.com/pulse/how-reduce-human-error-operations-automation

https://www.bankingsupervision.europa.eu/press/publications/newsletter/2023/html/ssm.nl230215_2.en.html

https://www.ukfinance.org.uk/news-and-insight/blogs/skills-and-talent-financial-services-impact-pandemic#:~:text=Firms%20are%20struggling%20to%20recruit,talent%20pools%20they%20recruit%20from.

https://www.pwc.com/gx/en/industries/financial-services/publications/financial-services-in-2025/payments-in-2025.html

STADA renews global contract with CTI Digital to drive digital transformation

STADA Arzneimittel AG, the Germany based global pharmaceutical giant, has extended its relationship with CTI Digital, a leading UK technology, experience and digital marketing agency, in a multi-year global deal.

CTI has worked with STADA since 2018 and in that time has launched and now maintains over 184 websites in numerous markets. This new multi-year contract sees a continuation of the core website build and maintenance remit and also opens the door for other services from CTI to be deployed – including data analytics, SEO, PPC, digital and branding design and social comms.

Commenting on the extended global partnership, Frank Staud, Executive Vice President of Global Communications, Branding, and Sponsorships at STADA, said, “Establishing a clear brand architecture with “One Design” for all websites has been instrumental in strengthening the STADA brand and enhancing our digital global presence. Our collaboration with CTI Digital has been the foundation for global brand consistency while maintaining strong local hero brands. With their expertise and support, we are well-positioned to drive a meaningful impact and deliver exceptional digital experiences for our customers.”

Chris Woodward, CEO at CTI Digital, commented, “We are proud to partner with STADA in their digital transformation journey. Working with ambitious, high growth organisations like STADA is exactly the type of opportunity we excel at. The fact we are able to do this for a brand like STADA across multiple markets is a testament to the quality of our people and strength of the work they produce.”

Quantum Metric Introduces Atlas to Empower Organisations to Expedite Digital Expertise

Quantum Metric, the Continuous Product Design platform for customer-driven digital experiences, today announced the launch of Atlas, a first-to-market structured and accelerated solution to answering the most critical business questions about an organization’s digital experiences. Powered by proprietary machine intelligence and mapping learnings from hundreds of leading brands and digital teams, Atlas provides outcome-driven insight that enables anyone to easily identify and respond to digital customer needs from day one.

“Atlas completely reimagines what we know about building and optimizing digital experiences today,” said Mario Ciabarra, CEO of Quantum Metric. “Organizations consistently struggle to know if their teams are asking the right business questions and working hard on the things that will move their experience forward to the benefit of both their business and their customer. With Atlas, we are empowering every member of digital teams to focus on what matters most, winning the hearts of their customers, every single day. This is a defining day for Quantum Metric that sets a new standard for the type of value our current and future customers can expect from our platform. ”

Atlas is a comprehensive library of pre-built industry guides within the Quantum Metric platform, providing a step-by-step approach to improving critical digital use cases through a tailored set of dashboards, metrics, anomaly detection, and alerts. A proven and structured approach to analysis, Atlas introduces the next evolution in the practices of Continuous Product Design. Digital teams can confidently define customer needs across any customer journey needs faster, regardless of their past experience with the Quantum Metric platform.

As digital becomes a primary driver of business sales and revenue, organizations are facing major hurdles in decreasing the time between identifying digital opportunities and taking action. Added to this are teams’ limited ability to capture every customer frustration, including small customer touchpoints that when added together can have a massive effect on the customer experience. These challenges have an immediate impact on digital ROI. According to Quantum Metric, the average enterprise leaves up to $220M on the table per year in inefficiencies, with digital teams taking up to four weeks to resolve digital issues or optimize experiences. With Atlas’ simplified approach, organizations can improve their efficiency by up to 90%, resolving issues in one to two days.

“Our approach to utilizing customer insights often centers around resolving friction points,” said Stephen Baker, CTO at UNTUCKit. “As we continue to evolve our digital strategy, it’s crucial that we also identify opportunities to exceed customer expectations for a great experience. Atlas can provide unique value to UNTUCKit by defining standards of excellence and helping us establish the right benchmarks for digital success.”

The introduction of Atlas will transform other areas of the Quantum Metric platform including:
-Provide guided analysis on-site with Visible: Enable team members with Atlas insight with an intuitive entry point via Visible, which shows data in line with the site experience.
-Use-case-driven navigation: Enhancing platform accessibility by organizing the Atlas guide library by top use case categories and focus areas.
-Automated segmentation for deep analysis: Connecting users to deeper and more personalized analysis that supports outcome-driven results.

According to a recent report from Forrester, authored by senior analyst, Zhi-Ying Barry, “Forrester’s research shows that advanced insights-driven firms are five times as likely to grow revenue by 20% or more. This depends on firms’ ability to harness and apply data and analytics at every opportunity and base operating models on insights that lead to clear action embedded in software.”

At launch, Quantum Metric’s Atlas library offers 90 guides, with customized use cases for consumer banking, travel, retail, insurance, and telecommunications. Cross-industry guides will also be offered to provide a structured approach to common use cases for digital organizations today, regardless of their industry.

For more information about Atlas, visit: www.quantummetric.com/atlas

About Quantum Metric
As the pioneer in Continuous Product Design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform provides a structured approach to understanding of the digital customer journey, enabling organizations to recognize customer needs, quantify the financial impact and prioritize based on the impact to the customer and business’ bottom line. Today, Quantum Metric captures insights from 30% of the world’s internet users, supporting globally recognized brands across industries including retail, travel, financial services and telecommunications. For more information about Quantum Metric, visit www.quantummetric.com.

Softcat study reveals priority tech investments for smarter digital transformation

A new report by leading providers of IT infrastructure, Softcat, offers an exclusive look at the tech investments businesses are prioritising in the year ahead for smarter digital transformation.

The findings are based on the views of more than 1,800 customers in the UK and Ireland, across 27 corporate and public sectors.

The report, which is produced annually, reveals organisations are now prioritising Cyber Security above all other technology areas, with 62% of organisations saying that it is their focus over the next 12 months.

 

Adam Louca, Softcat’s Chief Technologist for Security, explained: “This figure is understandable. More organisations are recognising the vital role cyber security plays in enabling their tech adoption and unlocking further opportunities for innovation. Rising investment levels and C-suite buy-in reflect this evolving mindset, one that is moving away from an ad-hoc reactive threat response.

“It’s clear from the report’s findings that organisations understand that cyber security must underpin every part of digital transformation and investment needs to be a long-term strategy. This ensures that gains made are not lost as hybrid working and cloud approaches evolve.”

After Cyber Security, Devices is the second most cited technology investment area for the next year as organisations continue to invest in the digital workspace (46% of respondents).

At a time of skills shortages and the great resignation, equipping staff with the right devices and tools they need to work well from anywhere will deliver productivity gains and a high-quality and secure employee experience.

Hybrid Infrastructure is the third most important technology investment area, with 21% of customers citing Datacentre and Private Cloud as a priority area over the next 12 months, followed by Public Cloud (17%) and Managed Infrastructure and Support Services (16%).

Over the past few years of on-off disruption, cloud technologies have proven they’re enterprise-ready, offering organisations the scalability, flexibility, and greater efficiency. But modernising in the right way is key to releasing the true value when investing in cloud solutions.

In response, organisations are moving towards a hybrid approach to ensure the user and customer experiences are consistent, deliver value and achieve the required business outcomes.

It’s clear from the survey findings that sustainability is moving higher up the agenda for many businesses, large and small, with 19% of respondents citing it as a priority this year, up from 9.6% in 2021.

 

Richard Wyn Griffith, Chief Commercial Officer, commented on the findings:

“The past year has been one of transition and adjustment for our customers after the disruption and uncertainty of recent years.

“Today, organisations are focused on switching off ‘emergency’ digital transformation mode and turning on smarter digital transformation, setting a clear and concise roadmap for the deployment of new technologies.

“This will help them to remain agile in the face of new headwinds – from rising inflation to skills shortages and supply chain delays – as well as taking positive action towards our shared sustainability goals. 

“One thing is certain; it will be the digitally mature businesses who prosper in the future.”

 

The full findings from the 2022 Softcat Business Tech Priorities Report, including expert analysis, can be downloaded here. 

inriver extends Digital Shelf Analytics capabilities with “Channel Insights”

Leading enterprise SaaS company inriver launches inriver Channel Insights – a new Digital Shelf Analytics (DSA) capability. DSA capabilities are critical to success on the digital shelf, and inriver is at the forefront of building awareness and lowering barriers to adoption. With its freemium and paid subscription, inriver Channel Insights enables all users of inriver’s product information management (PIM) solution to experience the power of digital shelf analytics via self-service functionalities available on their inriver dashboard.

With ever-increasing revenue opportunities driven by digital commerce, a PIM solution that ‘closes the loop’ is a must. However, many PIMs offer only product syndication, a one-way flow that solely delivers content to channels and touchpoints. These PIMs do not allow users to monitor the performance of products online and close the loop by taking appropriate action. Many brands acknowledge the importance of digital shelf analytics, but they struggle to secure the budget to implement a full-scale DSA solution. By launching inriver Channel Insights, inriver aims to bridge that gap.

“Inriver Channel Insights changes the dynamics of DSA adoption. Our freemium version makes digital shelf analytics accessible to all our customers and forms a foundational step to demonstrate the business value of DSA”, explains Johan Boström, CPO at inriver. “As inriver Channel Insights complements our existing DSA solution, inriver Evaluate, they can be used independently or as a dynamic duo.” 

Key features of inriver’s Channel Insights

  • A self-service solution providing closed-loop functionality within a single platform
  • At-a-glance view of category-level data about selected products – brand’s own or their competitors – across identified e-commerce sites that are pre-populated by the inriver data pool
  • Weekly updated category-level data, including visibility, out-of-stock, category rank, price overview, and ratings.
  • The inriver Channel Insights wizard lets users browse a collection of pre-loaded products and select a chosen number of SKUs and channels to monitor. The wizard allows users to switch out SKUs or channels as often as they want, in line with their subscription level.

Using the category-level, data-driven guidance provided by inriver Channel Insights, customers can refine and adapt content and drive marketing activities. They can enhance product stories, optimize their syndication strategy, and assess the viability of new e-commerce sites.

With this launch, inriver customers can now access the many benefits of digital shelf analytics through two complementary, in-built DSA capabilities: inriver Channel Insights and inriver Evaluate. While inriver Evaluate offers a deep dive into content audits for PIM-managed products, Channel Insights is designed for those with a curious mind. Users can focus on a new combination of products and channels every week, offering endless possibilities to learn more about products, channels, and competitors.

Made Tech appoints head of digital transformation practice

Made Tech, the public sector technology delivery experts, continues to support its rapid growth and commitment to transformation with the appointment of James Buckley as head of its digital transformation practice.

With over 30 years of experience in the public sector delivering complex digital transformation across central government, local government and health projects, and having spent the last year as digital transformation principal at Made Tech, James is positioned to lead the integrated and expanded transformation practice.

Before joining Made Tech in 2021, James held digital transformation roles in the Crown Commercial Service and Metropolitan Police together with consultancy on front line and major programme delivery and public sector policy development.

At Made Tech, James has helped customers including the Department for Levelling Up, Housing and Communities (DLUHC), and the Department for International Trade (DIT) to navigate large and complex transformation projects by overcoming any barriers of existing infrastructure, providing organisational support and integrating improved digital and technology skills in public sector organisations.

James Buckley, head of digital transformation at Made Tech said: “Transformation can be a huge upheaval for organisations, which I’ve experienced first-hand during my years of working in the public sector. Since joining Made Tech I’ve been in the privileged position of using this knowledge to help guide others through the process of digital transformation in the most efficient and least disruptive way possible.

“I am excited to now lead the new and distinct digital transformation practice at Made Tech, building on our robust consultancy and capabilities in modernising legacy applications and work practices to offer an integrated transformation practice giving customers full end-to-end support in their journey of transformation.”

Rory MacDonald, CEO at Made Tech said: “James’s wealth of knowledge and expertise in digital transformation in the public sector aligns with our determination to provide the very best outcomes possible for our customers. By understanding the needs of the organisations we work with, we can deliver both consultancy and services that achieve the best results in a time of organisational change.”

Government Cloud On-Ramping

The UK Treasury is becoming increasingly frustrated by the billions of pounds wasted by government departments on legacy technology and proprietary infrastructure. With Digital Transformation now imperative, there is little patience for the endemic delays in decision making that are adding untenable costs to a government that simply has no more resources.

Why are departments still spending £millions every month on expensive proprietary connectivity when the tried, tested and proven Software Defined Wide Area Network (SD-WAN) alternative costs just a fraction? How can departments justify the use of outdated legacy systems that demand huge expenditure just to keep up and running when reliable, lower cost cloud-based alternatives are so accessible?

With the High Assurance SD-WAN framework now generally available, there are no more excuses. Digital Transformation must progress, quickly. As Paul German, CEO, Certes Networks insists, while the risks used to outweigh the rewards; the rewards now significantly outweigh the risks.

Weak Excuses

Digital Transformation is now vital for government departments. After two years of pandemic delayed projects and facing unprecedented financial pressures, there is zero tolerance for excuses. Not only are legacy systems both unreliable and expensive, but the cloud offers many benefits in flexibility, agility and cost reduction. And yet, an estimated 80% of UK government departments are still failing to make the move, with their cloud strategies on hold.

So what’s going on? Many departments have clearly defined Digital Transformation roadmaps; cloud providers have been selected – often more than one to provide resilience and contingency; and application migration plans have been defined. The one remaining sticking point is data security – most notably, the safeguarding of data in transit between the on site systems and the cloud. 

With departments typically opting for a hybrid environment during the incremental Digital Transformation process, rather than a wholesale move to the cloud, it is clearly important to extend the data security posture between the current environment and the cloud. Furthermore, there is no argument that Government departments have stringent data security requirements – much of the data is highly sensitive. Compromising security due to the impact on network performance is, clearly, not a viable option – or for those organisations who have chosen that route, an extremely high risk alternative, particularly given increasingly concerning geopolitical circumstances.

Claims that the use of low cost SD-WANs to provide the vital link to the cloud are inherently lacking in the security required to safeguard sensitive data, however, are out of date. Yes, SD-WANs use public infrastructure, but the Common Criteria accredited High Assurance SD-WAN framework that couples a High Assurance security overlay with market leading SD-WAN technologies, is proven and being used by governments and organisations across the world to safely accelerate Digital Transformation plans.

Security Stand-Off

The only beneficiaries of this endemic decision-making paralysis are technology vendors and service providers raking in £millions every month to support and maintain outdated, often inadequate, technology. Given the huge cost differential between legacy and cloud-based solutions, the biggest risk now facing UK government is that individuals tasked with achieving Digital Transformation and radically reducing IT spend will feel compelled to simply ignore data security issues. 

With a desire to achieve a stable, effective and scalable technology infrastructure, it is a hugely frustrating situation for IT and network teams – not to mention those with budgetary sign off. While the risks associated with failing to consider the security implications are profoundly serious, there is no more money: unless this stand-off is addressed, everyone involved stands to lose.

Security must be at the heart of any Digital Transformation journey – and that requires a shift towards a Zero Trust mindset. It means stepping away from the concept of a trusted environment and a focus on securing the data irrespective of its location. This is where High Assurance SD-WAN frameworks change the game, using crypto-segmentation to protect and ensure the integrity of sensitive data – without any impact on network performance.

Accelerating Change

With this Zero Trust approach, a High Assurance SD-WAN overlay makes the underlying network infrastructure irrelevant, whether it is public or private, trusted or untrusted. The data security team simply needs to define the policy and, with ownership of the cryptography keys, can be confident that data is protected at all times wherever it goes. 

The model is akin to the transfer of gold or cash between banks. Security at each bank is established and accepted – it is the movement between the banks that raises concerns. The use of a secured armoured vehicle is reinforced by locking the gold away in a secure environment using keys that only the bank – not the guards – have access to. Similarly with crypto-segmentation, even if the data is compromised in transit, the only people who have access to the keys are the owners of the data: no one else can do anything with that data. Irrespective of where that data is travelling, it is protected.

For government departments the High Assurance approach to SD WAN enables the secure utilisation of low-cost SD-WAN connectivity, which is a huge financial incentive. Furthermore, there are no constraints on network redesign; no barriers to the types of data or applications that can be migrated to the cloud, which ensures both operational agility and a consistent data security posture that can evolve throughout the Digital Transformation journey, from on premise, through hybrid, to the cloud. This means Digital Transformation plans can be accelerated and departments can quickly realise economies of scale. 

Conclusion

Delaying Digital Transformation is creating unacceptable risk and incurring unacceptable costs. Every postponed decision compromises progress and leaves government departments at the mercy of vendors who are continuously inflating maintenance and support charges. The transformation away from legacy to current technology is an absolute must – a fact clearly recognised by government department heads who are having to explain, under fire, why they are continuing to spend Treasury money on outdated IT projects.

Right now, most decision making committees are using the concept of data risk as an excuse for not progressing Digital Transformation. But any claim that plans cannot move forward due to regulatory compliance or internal controls are no longer true – that risk argument has been addressed and resolved.

The benefits of the Digital Transformation are indisputable, from systems stability to hugely significant cost savings: so just what is the excuse for continued mis-spend of public money and failure to follow well established routes to the cloud? 

Trek4ME Digital Healthcare Launched to Revolutionize HealthTECH

Trek4ME Berhad has launched its primary Integrated Digital Healthcare Platform, aptly called, ‘Trek4ME’.

Originally mooted during the Covid-19 Pandemic, Trek4ME has being evolved continuously and assisted in the fight against the pandemic in various parts of Malaysia with over 30,000 screenings in addition to monitoring over 150,000 extended families and communities.

Firmly believing in adapting to the market, Trek4ME continues to remain relevant from the Pandemic stage to Endemic and moving to the Normalcy phase. The platform focuses on multiple key pillars such as Activity Monitoring (Virtual Communities: E-Trek), Telemedicine (E-Health), E-Commerce in addition to E-Wallet and E-Rewards.

This integrated approach helps to position Trek4ME solidly within the Market-space, notably, targeting Closed Captive Markets with strong Monetization and Multiplier Potential.

Having already established strategic partnerships with some of the top Closed loop market movers and Pharma companies, Trek4ME is well positioned to become the most relevant HealthTECH app and digital platform that will digitally transform the nation and region. And along the way, nurturing the Digital Lifetime Health Records that the country yearns for.

Trek4ME Berhad, is founded by seasoned Entrepreneurs and Technopreneurs including Dato’ Dr Emmanuel Benson and Ts. Gerard Pillai, who are also award winning HealthTECH professionals.

The company is currently in the midst of a Corporate exercise and has already generated interest from other countries.

Trek4ME, ‘Revolutionizing HealthTECH’!

For more information, please visit www.Trek4ME.com