Tag Archives: E-Commerce

News, Tech, Technology

Forter Announces Next-Generation Solution to Block Policy Abuse from Checkout to Post-Purchase

Enhanced visibility and control to pinpoint repeat abusers by creating and simulating custom policies that reduce loss and drive customer lifetime value 

Forter, the Trust Platform for digital commerce, announced the launch of its next-generation Abuse Prevention solution that empowers merchants to identify and block abuse through custom, self-service policies and simulations.  

Policy abuse is a growing challenge, particularly during the holidays. In fact, according to a new online survey conducted by The Harris Poll on behalf of Forter over half of US and UK consumers (56%) admit to wardrobing – purchasing an item with the intent of returning it after using it. However, many merchants are either unaware of the magnitude of their abuse problem or how to block serial abusers most effectively without negatively impacting trustworthy customers. For example, merchants may want to curb abuse of their returns policy, but also allow known, good customers to receive instant refunds for their returns. Striking this balance can be a challenge.  

Forter has expanded its Abuse Prevention solution to include Policy Builder, a capability that provides merchants with more visibility into and control over their policies. With Policy Builder, a merchant can immediately quantify the extent of their losses to the most common forms of abuse—returns, reseller, reshipper and promotions. They can then create policies that target those abuses and simulate the business impact of any one policy using live or historical data. That ensures merchants can confidently implement policies, knowing they will have the intended effects on revenue and consumer lifetime value. 

“Policy abuse is a billion-dollar problem, but the industry’s legacy solutions stop abuse at the expense of customer experience and lifetime value,” said Michael Reitblat, chief executive officer and co-founder, Forter. “Abuse Prevention provides merchants with more intelligence and controls to identify abusers, craft custom policies and assess their business impact. Decisioning at both checkout and post-purchase means we have merchants covered across the full customer journey.”  

These innovations represent Forter’s commitment to putting more visibility and control in the hands of digital commerce leaders. Forter customers can now manage all policies from a central dashboard, tracking and analysing the business impact of these measures over time.  

Abuse Prevention is now generally available. For more information, visit: https://www.forter.com/platform/abuse-prevention/  

*Survey ​​​​​​​​Method: 

This survey was conducted online within the United States and the United Kingdom by The Harris Poll on behalf of Forter from January 2 – 5, 2024 among 3,073 US & U.K. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.1 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact please contact forter@c8consulting.co.uk  

Data & Analytics, News

inriver extends Digital Shelf Analytics capabilities with “Channel Insights”

Leading enterprise SaaS company inriver launches inriver Channel Insights – a new Digital Shelf Analytics (DSA) capability. DSA capabilities are critical to success on the digital shelf, and inriver is at the forefront of building awareness and lowering barriers to adoption. With its freemium and paid subscription, inriver Channel Insights enables all users of inriver’s product information management (PIM) solution to experience the power of digital shelf analytics via self-service functionalities available on their inriver dashboard.

With ever-increasing revenue opportunities driven by digital commerce, a PIM solution that ‘closes the loop’ is a must. However, many PIMs offer only product syndication, a one-way flow that solely delivers content to channels and touchpoints. These PIMs do not allow users to monitor the performance of products online and close the loop by taking appropriate action. Many brands acknowledge the importance of digital shelf analytics, but they struggle to secure the budget to implement a full-scale DSA solution. By launching inriver Channel Insights, inriver aims to bridge that gap.

“Inriver Channel Insights changes the dynamics of DSA adoption. Our freemium version makes digital shelf analytics accessible to all our customers and forms a foundational step to demonstrate the business value of DSA”, explains Johan Boström, CPO at inriver. “As inriver Channel Insights complements our existing DSA solution, inriver Evaluate, they can be used independently or as a dynamic duo.” 

Key features of inriver’s Channel Insights

  • A self-service solution providing closed-loop functionality within a single platform
  • At-a-glance view of category-level data about selected products – brand’s own or their competitors – across identified e-commerce sites that are pre-populated by the inriver data pool
  • Weekly updated category-level data, including visibility, out-of-stock, category rank, price overview, and ratings.
  • The inriver Channel Insights wizard lets users browse a collection of pre-loaded products and select a chosen number of SKUs and channels to monitor. The wizard allows users to switch out SKUs or channels as often as they want, in line with their subscription level.

Using the category-level, data-driven guidance provided by inriver Channel Insights, customers can refine and adapt content and drive marketing activities. They can enhance product stories, optimize their syndication strategy, and assess the viability of new e-commerce sites.

With this launch, inriver customers can now access the many benefits of digital shelf analytics through two complementary, in-built DSA capabilities: inriver Channel Insights and inriver Evaluate. While inriver Evaluate offers a deep dive into content audits for PIM-managed products, Channel Insights is designed for those with a curious mind. Users can focus on a new combination of products and channels every week, offering endless possibilities to learn more about products, channels, and competitors.

Logistics, News

Evri Opens Largest Distribution Hub in Europe

Evri (formerly Hermes UK), the consumer delivery specialist, has today opened its new automated parcel distribution hub, the largest of its kind in Europe which represents a £60 million investment in Barnsley, near Sheffield.

The hub is creating around 1,400 new jobs in the area. Over 800 full time roles have been recruited, including 12 apprentices in partnership with Barnsley College, in addition, 600 temporary and part time roles will be available to support during busy periods for those looking for more flexible employment. Over 80% of operatives have been recruited from the local area. The £60 million development is located in Barnsley, near Sheffield.

The 340,000 square foot facility has the capacity to process up to 1.1 million parcels every day and will increase the company’s overall parcel processing capacity to 4.2 million a day. It is strategically located near the motorway, close to a number of Evri’s retail customers’ distribution sites meaning that later cut off times for collections will be provided.

As part of its ESG (Environmental, Social and Governance) commitment Evri has also confirmed that by early 2023, over 50% of the vehicles operating from the site will utilise bio CNG (compressed natural gas) that reduces carbon emissions by over 80% compared to diesel.  Other eco initiatives include natural grassed acoustic bunds to absorb the small amounts of noise between the site and residential dwellings, a balancing pond, a biodiversity area and over 25,000 plants, trees and hedgerows that will be planted. The building itself will include solar panels on the roof and a rainwater-harvesting system. Earlier this month, Evri was recognised for its work in this area and won ‘Best Environmental Practice’ at the Green World Awards.

Martijn de Lange, CEO at Evri, said: “This development showcases our commitment to responding to the ever-increasing demand for online shopping and yet provide a service that doesn’t cost the earth. Our continued investment to strengthen our network and infrastructure across the UK is laying the foundations for future growth, creating more employment opportunities and confirming our position as an industry leader.”

Barnsley Council Spokesperson, local councillor and Chair of the Ward Alliance, Nicola Sumner, said:

“We are delighted to see the positive figures on recruitment for the new Evri site here in Barnsley. Our commitment has been to create more and better jobs in the borough, and it’s great to see local people benefitting from new job opportunities in a range of roles.

“It is also a key benefit from such a significant investment, like the Evri site, that we will attract new people and businesses to the area to enjoy all that Barnsley has to offer.

“Barnsley is investing so businesses, and jobs, stay in Barnsley. Having a job is more than just income. It’s about having a purpose and motivation, supporting good health and having a sense of pride and belonging. We are committed to giving people these opportunities. I know many people will be excited about starting their new roles, and I wish all staff at Evri every success at the new Barnsley hub.”

Marketing, News

Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil

The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries

Sao Paulo, July 27, 2022 – With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian market maximize customer leads, increase sign-ups, and boost their sales across all possible mobile channels, via its award-winning mobile marketing automation platform, Grow. The Forum is taking place on July 26th and 27th, at Transamerica Expo Center, in Sao Paulo.

“Right now Brazil is experiencing a tremendous growth in e-commerce and we are determined to help local players meet their goals and see their digital marketing campaigns skyrocket. With offices in Sao Paulo and Rio de Janeiro, we have been operating in the country since 2008, meeting mobile marketing demands with the main mobile operators and other companies from segments like education, banks and public agencies. Now our main focus is e-commerce, as we see great potential in terms of growth”, said Dimitris Maniatis, Upstream’s CEO.

Brazil is among the 10 largest e-commerce markets in the world and the second fastest growing. Upstream is expecting a 15% year-on-year growth in the country.

During the event, the company will showcase Grow, demonstrate the martech platform’s functionalities and present live success cases from both the local and international markets.

Grow is a solution made to assist brands achieve more engagement with their customers through a multichannel strategy – SMS, RCS, push-up notifications and many more channels. At the event, participants will have access to the results achieved for one of the largest healthy snack bar companies in Brazil. In only 13 days of the campaign going live, Upstream supported the company to increase its conversion rate, collect thousands of contacts from potential clients and reinforce purchase intent by sending reminders to the customers who had previously abandoned carts on the brand’s website. Upstream’s campaigns via Grow enabled an ROI of 14x higher than the brand’s initial investment, contributing 5.4% of overall sales in just two weeks.

Last month, Upstream revealed its plans for e-commerce in Brazil, aiming to serve marketing automation solutions to some of the top e-commerce companies in the country. With the acquisition of new e-commerce clients and projects in the country, the company is looking to reinforce its local team of professionals by 100% by the end of the year. “We believe in the power of the Brazilian market, as for the past 4 years we have seen very promising growth rates year on year. With the expansion in e-commerce, we are expecting our operations in the country to grow more than 20% annually over the next years”, said Dimitris Maniatis.

E-commerce Forum is the largest event for e-commerce in Latin America, expecting to host 15,000 event visitors. Participants can meet up with Upstream and discover how the company’s multi-channel marketing automation solutions combining on-site campaigns and triggered mobile messaging can turn anonymous website visitors into customers and boost sales.

News

Susan Caplan launches online with Ounass in the UAE

Ounass is pleased to announce the launch of Susan Caplan, a vintage brand conceived due to a love of vintage. By launching Susan Caplan, Ounass is committed to highlighting the importance of sustainability and shedding light on re-usable vintage luxury goods.

Established in 2008 after three decades in the antique sector, Susan Caplan created her eponymous label as a response to her love for vintage jewellery and her desire to make a difference within the contemporary fashion world. The Susan Caplan brand embodies the perfect synergy between luxury and sustainability, furthering the idea that glamour is timeless and that being conscious should not compromise style.

To widen its reach, Susan Caplan has carefully curated a selection of recently unearthed vintage jewellery, all made in the UK, and with the purpose of making her pieces accessible to all jewellery enthusiasts who are passionate about fashion and the planet. Rediscovered by Susan Caplan is the perfect balance between style, consciousness, and accessibility. It is about expressing yourself while taking care of the environment. It is about making their signature timeless aesthetic, available to all.

Susan Caplan says: “We are delighted to be partnering with Ounass enabling customers in the UAE to explore our vintage jewellery collection. We are at the forefront of the industry, which has grown massively in popularity as customers are becoming more socially responsible and environmentally conscious. Pieces of note that Ounass will stock include the rare Christian Dior, Givenchy and Chanel pieces as well as our Rediscovered Collection. They are all in remarkable condition, with many having never been worn. We hope the Ounass customers will enjoy shopping vintage, investing in jewellery and feeling good doing it, knowing their choices are kinder to the planet.”

Based in Dubai, the world’s new capital of fashion, Ounass.ae will provide 2-hour delivery in Dubai and same-day delivery service within the UAE, as well as express delivery to KSA, Kuwait, Oman, Bahrain & Qatar. As Ounass.ae takes a step into sustainable luxury, each selection arrives in your preference of eco-friendly or premium packaging. An easy returns procedure can be coordinated by the exceptional Ounass.ae Customer Care team, available 10am-10pm, 7 days a week.

Ounass presents a carefully-curated edit of exclusive capsule collections from local and international designers of the highest caliber, housing the Middle East’s widest range of top- tier designers, with brands ranging between Gucci and Bottega Veneta to Valentino, Prada and more. From fashion and beauty to lifestyle and homeware, Ounass has boasted over 1,500 luxury brands since launching in December 2016 as Al Tayer Group’s first, exclusively digital, luxury e-commerce platform, we provide a 2-hour delivery in Dubai and same-day delivery service within the UAE, as well as an express delivery to KSA, Kuwait, Oman, Bahrain & Qatar.

Appointments, News

Pimberly accelerates growth plans with board appointment

A leading international retail and e-commerce specialist who has held chief executive roles at Claire’s Accessories and Etam Group has joined the board of technology company Pimberly to help drive its US and European expansion.

Beatrice Lafon, who has vast senior experience with blue-chip companies across Europe and the US, has joined Pimberly as a non-executive director.

Pimberly is also aiming to utilise her expertise to help fuel its growth in the fashion and apparel sector.

During her executive career, Beatrice has held senior roles at Marks & Spencer, Sainsbury’s, River Island, BSkyB, TJ Hughes and B&Q owner Kingfisher, as well as Claire’s Accessories, Dutch fashion group Etam and French omni-channel retailer Pimkie.

Her appointment to Pimberly’s board comes as the Manchester-based software-as-a-service (SaaS) company rolls out ambitious expansion plans following a £6.5m investment boost from existing and new institutional investors and the opening of its first US office in New York.

Martin Balaam, founder and CEO of Pimberly, said: “Beatrice has an enormous amount of retail experience in the UK and the United States and she will be an invaluable asset to the company as we push our expansion in those territories and across the EU.

“Specifically, she brings a wealth of insight into multi-brand, multinational enterprise retailers and brands. She is a welcome addition to our non-executive advisory team as we execute our growth plans and enhance our product offering to the fashion and apparel sector, a key target market for Pimberly.

“She is an inspirational person whose support, strategic advice and knowhow will be of tremendous benefit to the executive team as we pursue our goals.”

Pimberly’s SaaS product information management (PIM) and digital asset management platforms combine with cloud-based technology to help retailers, distributors and manufacturers boost sales by harnessing and enriching increasing volumes of accurate and engaging product data across multiple channels and regions.

Its offering enables clients to forge stronger relationships with their products and create richer shopping experiences for their customers through the use of more relevant data, images, videos and 3D visuals.

Pimberly has seen consistent and rapid development, and its fast-expanding customer base includes high-profile companies such as Ellis Brigham, JD Sports, Monsoon, FGH, Exertis and Card Factory.

So far this year, staff numbers have increased by 40 per cent, from 60 to 84, in line with organic growth, investment in product development and the US office opening.

Martin said: “As online sales increase through marketplaces which open up global trade, the need for complex product data and automation is the primary route to success, and hence the ascendancy of our solutions as necessary e-commerce tech stack platforms.

“We are thrilled to have Beatrice on board as our latest adviser as we take our world-class product to a wider market.”

Beatrice said: “I am delighted at the opportunity to support the international development of Pimberly in the US and across the EU, as well as forging an even stronger presence in retail generally.

“Pimberly offers robust, agile and easy-to-use solutions to enable e-commerce players to develop winning strategies by intelligently managing listings, digital assets and pricing across territories, e-commerce platforms and marketplaces – definitively a must-have tech solution for any ambitious e-commerce business.”

Appointments, Marketing, PR and SEO, News

Promotion for Ben as creative agency Fluid Ideas expands leadership team

The head of creative agency Fluid Ideas’ search and social media team has been promoted to associate partner.

Ben Meakin joined the agency in 2018 from the University of Derby Students’ Union, where he was the marketing and engagement manager.

He began at Fluid in a marketing manager role but soon began to focus on search and social media. He currently leads a 10-strong, award-winning team with an expanding client base.

Ben is the fourth member of the Fluid team to be promoted to associate partner, a position created to give its rising stars a more active leadership role across the business.

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins. Staff numbers have reached 50 in line with its growth.

Ben’s achievements at Fluid include devising an award-winning campaign for the National Forest Adventure Farm in Staffordshire, which helped attract a record number of visitors to its Halloween-themed scare attraction Screamfest.

He has also worked closely with East Midlands Railway, which has developed into a full service client, has gained further awards recognition for e-commerce campaigns, and through a number of projects has helped generate record inquiries for Inspired Villages, a retirement villages group which is backed by Legal & General.

Ed Bowler, joint managing director at Fluid, said: “From the outset, it was apparent that Ben had a real hunger for the world of search and social. He won our first significant social media client within a few weeks, has continued to grow our digital offering and now heads a 10-strong team from a standing start.

“He brings sheer passion, energy, creativity and a natural positivity to Fluid. He leads by example in his ambition and in the way he supports the team and encourages them to grow and push the boundaries of what they can achieve.

“We have always prioritised internal growth rather than senior external appointments, and Ben’s fully deserved promotion is another good example of this strategy.”

Ben said: “I’m thrilled to be part of the Fluid team and to have been given the opportunity to create an entirely new team.

“I’m extremely proud and grateful to be promoted to associate partner, and can’t wait to be more involved in the development of Fluid as an agency, continuing to help our clients grow their digital brands.”

Charity & CSR, News, South East

Global E-commerce Experts team member takes 3,286-mile trip to her hometown in Romania to help child refugees

A TEAM member from a Southampton-based firm is making a trip to her hometown to deliver vital items to Ukrainian child refugees.

Claudia Groze, from Stubbington, was born in Prahova, Romania and moved to the UK to complete a degree in architecture.

The 38-year-old warehouse manager at Global Ecommerce Experts in Southampton is doing her bit to help people who have fled to her hometown from the war in Ukraine.

She is making a 3,286-mile round trip with a lorry-full of goods, donated by friends, family, colleagues and strangers, to donate to refugees in the county, which is in the South East of Romania.

She has been communicating with people in the county and will bring items such as food, medication, still water, cleaning products, clothing and more to help the more than 400 orphans and estranged children brought from Odessa.

Claudia said: ‘I was always concerned with the wellbeing of others, always trying to help anyone in need, and I think that if I manage to make a difference for one life, everything is worth it.

‘It made sense for me to go back to my hometown to help out there as it is so upsetting to see people who have fled their homes, especially children. It’s important that they get the help that they need, and it is down to people like me to do that, as I am fortunate enough to do so.’

Claudia has hired someone to take the lorry across to Romania, while she will fly across and oversee the distribution, ensuring that all of the items get to the people that need it most.

She is still seeking more donations so her help can go even further, appealing for items such as food, nappies, medication, hygiene equipment, childrens’ toys, games and anything else that children can use.

People can send donations directly to Claudia by reaching her on 07402452452.

News

Strength and depth of affiliate marketing industry illustrated by new report

A new industry report released today by global affiliate marketing platform, Awin, showcases 100 industry movers and shakers responsible for generating $4.5bn in revenue for brands throughout 2021. The sixth Awin industry research report explores the significant changes that have taken place in ecommerce and highlights key trends driving the global affiliate marketing industry.

The Awin Report Power 100 represents some of the most exciting opportunities across all markets, sectors, and affiliate types. It includes partners from markets as geographically disparate as Brazil and Australia. The list of 100 businesses is not simply a ranking of the biggest or highest-revenue generating, but instead those that push the boundaries of what it means to be a partner in the affiliate channel. Their impact speaks for itself, generating over 53 million sales last year for 7,000+ brands with an average ROI of 14:1.

The diverse models highlighted in the report cover everything from TikTok creators to price comparison sites, niche bloggers to global media powerhouses. It also includes the use of cutting-edge technologies and FinTech pioneers. The diversity of the companies and individuals included is a testament to the sheer depth of innovation and flexibility of affiliate and partner marketing.

There are several themes this year in the Awin Report Power 100, including:

  • Enabling ethical ecommerce: Discover partners helping brands and consumers connect for positive impact – extending beyond sustainability to shopping in ways that also support inclusivity, diversity, and community good. Partners here include London-based FinTech company HELPFUL, a sustainable payments platform to help businesses become carbon neutral, and &Charge, a loyalty programme for electric and sustainable urban mobility in Europe.
  • Outsourcing innovation: This section features the technology partners helping advertisers enhance their ecommerce offerings by removing the burden of developing tech in-house. MikMak (marketing analytics software to understand and perfect the online journey) and Twenga (shopping ads provider that predicts conversion rate and basket value to set optimal bid value) are notable examples highlighted in the report, demonstrating that innovation can be ‘plug-and-play’ to increase sales.
  • Redefining ‘affiliate’: This section aims to reshape what it means to be an affiliate today. It features global retailers alongside agencies that are driving affiliate marketing forward and changing the narrative. Sellers Alley is a great example of this, an official TikTok marketing partner that can deploy ad strategies on behalf of advertisers at no additional service cost.

Commenting on the report, Adam Ross, CEO of Awin, said, “With several hundred thousand partners on our platform, selecting just 100 of the most innovative and unique partners for the industry-first Power 100 list wasn’t easy. Our panel of experts have collated an incredibly impressive catalogue of the leading technologies that are collectively changing how brands, marketers and consumers perceive the value of affiliate and partner marketing. From partners that are ‘Enabling ethical ecommerce’, to those ‘Tapping into local markets’ and ‘Going global’, the Power 100 partners represent the adaptability and scope of the industry – we hope every partner featured is as excited as we are to shine a well-deserved spotlight on the value they offer to brands looking for untapped opportunities to reach consumers.”

To access a free copy of the Awin Report Power 100, please visit Awin.com/AwinReport

Health, News

PAM Health shapes up for expansion

A raft of new recruits and a six-figure IT investment are helping PAM Health to shape up for major expansion this year.

PAM Health is the specialist muscular skeletal retail division of preventative healthcare specialist PAM Group and is based on the Sefton Business Park at Aintree, Merseyside.

It sells exercise, fitness, sports, ergonomic, physiotherapy and rehabilitation equipment to consumers as well as to businesses, professional practitioners and sports clubs.

The division comprises 66Fit and Physio Supplies, which were both acquired from Whiteley Healthcare, a provider of physiotherapy and healthcare products based in Australia and New Zealand.

66Fit is a consumer focused retailer of exercise, fitness and rehabilitation equipment such as mats, weights, balls, aerobic steps, swimming aids, massage therapy and balance training products, supports and braces

Physio Supplies is a specialist provider of sports, physiotherapy and rehabilitation equipment. It supplies professionals such as physiotherapists, healthcare providers and sports clubs with products including orthotics, tapes, bandages, supports, grips, cushions, rolls, pillows and practice essentials such as couches and furniture.

PAM Health, which achieved revenues of £2m in 2021, is aiming to treble in size this year under the leadership of managing director James Langton.

James, who took up his newly-created role in October, has over 15 years’ management experience and an extensive track record of building and developing successful teams, with a focus on the e-commerce and digital sectors.

He has now recruited David Renaud as sales director and Helen Mavrozumi as head of marketing, along with Connor Chapman as a digital marketing executive, Owen Robinson and Aimee Pye as digital marketing apprentices, warehouse operative Mitch Cottle, purchasing executive Megan Hendra and warehouse manager Tony Newsome.

Staff numbers have risen to 16 and further recruitment is planned.

The business, which has invested £130,000 on IT systems in its 30,000 sq ft warehouse, is seeking to achieve its expansion plans through organic growth and potentially acquisitions.

Demand for its range of equipment is increasing as people work from home and develop more neurodiversity needs.

James said: “We have ambitious plans to grow our market share and to do this we need to have the right infrastructure and expertise in place.

“David has extensive senior sales and management experience and Helen is an experienced marketing manager in the SME and start-up sectors. They will prove invaluable additions as we scale up PAM Health.

“Alongside them, we are proud to be providing opportunities for talented local young graduates and apprentices in our marketing, warehousing, customer service and sales operations.

“We have a positive, forward-thinking environment where all of our brands and staff can grow, and we look forward to the future with confidence.”

PAM Group, which has its headquarters in Warrington and employs nearly 700 staff, is one of the largest occupational health, employee assistance programme and wellbeing providers in the UK. It offers a range of integrated services to public and private sector clients, supporting more than 600,000 employees at over 1,000 businesses and organisations.

PAM Group’s services include absence management, physiotherapy, employee assistance programmes, psychological support, corporate health assessments and neurodiversity assessments, drug and alcohol screening.

The group is looking to double turnover to £80m over the next few years through continued organic growth and acquisitions. Last year the company received backing from private equity firm LDC to support its growth and the launch of new products and services.