Tag Archives: campaign

News

AML Group create new campaign for T. Rowe Price – campaign shines a light on the value of long-term relationships

T Rowe Price are one of the largest active managers of US equities. The firm’s ability to nurture and sustain deep long-term relationships with US companies is a key part of their ongoing success.

In their first creative campaign for T Rowe Price, AML Group bring to life these lasting relationships by contrasting retro Polaroid-style film with today’s digital imagery, emphasising the firm’s unique combination of insight and experience and a focus on long term investment returns.

Founded in 1937 and with US$1.34 trillion in assets under management T Rowe Price appointed AML Group, as its first EMEA-focused integrated creative agency EMEA focused creative agency, following a competitive pitch in June this year.

Based in London, AML Group are an award-winning creative agency working with global organisations in complex sectors delivering ‘simple ideas for a complicated world.

Targeting intermediaries in three countries – UK, Italy and Germany – the campaign includes print and digital executions featured in key finance media and activation across additional touchpoints.

Commenting on the campaign, Kenna Roberts, Head of Marketing Services, EMEA, T. Rowe Price says: “AML Group have created a confident and accessible campaign. It captures the essence of who we are as an organisation and the value we place on relationships to help us deliver for our clients”.

Marketing, PR and SEO, News

Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil

The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries

Sao Paulo, July 27, 2022 – With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian market maximize customer leads, increase sign-ups, and boost their sales across all possible mobile channels, via its award-winning mobile marketing automation platform, Grow. The Forum is taking place on July 26th and 27th, at Transamerica Expo Center, in Sao Paulo.

“Right now Brazil is experiencing a tremendous growth in e-commerce and we are determined to help local players meet their goals and see their digital marketing campaigns skyrocket. With offices in Sao Paulo and Rio de Janeiro, we have been operating in the country since 2008, meeting mobile marketing demands with the main mobile operators and other companies from segments like education, banks and public agencies. Now our main focus is e-commerce, as we see great potential in terms of growth”, said Dimitris Maniatis, Upstream’s CEO.

Brazil is among the 10 largest e-commerce markets in the world and the second fastest growing. Upstream is expecting a 15% year-on-year growth in the country.

During the event, the company will showcase Grow, demonstrate the martech platform’s functionalities and present live success cases from both the local and international markets.

Grow is a solution made to assist brands achieve more engagement with their customers through a multichannel strategy – SMS, RCS, push-up notifications and many more channels. At the event, participants will have access to the results achieved for one of the largest healthy snack bar companies in Brazil. In only 13 days of the campaign going live, Upstream supported the company to increase its conversion rate, collect thousands of contacts from potential clients and reinforce purchase intent by sending reminders to the customers who had previously abandoned carts on the brand’s website. Upstream’s campaigns via Grow enabled an ROI of 14x higher than the brand’s initial investment, contributing 5.4% of overall sales in just two weeks.

Last month, Upstream revealed its plans for e-commerce in Brazil, aiming to serve marketing automation solutions to some of the top e-commerce companies in the country. With the acquisition of new e-commerce clients and projects in the country, the company is looking to reinforce its local team of professionals by 100% by the end of the year. “We believe in the power of the Brazilian market, as for the past 4 years we have seen very promising growth rates year on year. With the expansion in e-commerce, we are expecting our operations in the country to grow more than 20% annually over the next years”, said Dimitris Maniatis.

E-commerce Forum is the largest event for e-commerce in Latin America, expecting to host 15,000 event visitors. Participants can meet up with Upstream and discover how the company’s multi-channel marketing automation solutions combining on-site campaigns and triggered mobile messaging can turn anonymous website visitors into customers and boost sales.

News, Telecoms

Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data

Automated retargeting via mobile can drive campaign efficiencies while guarding against spam

Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand.

These findings were based on real-world campaigns being deployed on Upstream’s martech platform ‘Grow’. This award-winning platform is being deployed by MNOs and brands around the world, including via one of Brazil’s largest mobile operators serving more than 45 million subscribers.

The data shows that brands that are able to dynamically reengage with potential customers are seeing dramatic improvements in their mobile marketing campaigns. Mobile retargeting aims to capture customers that demonstrated an interest in a brand’s product or service, for example, by engaging with a website or going through a purchase process but abandoning the order before completing it.

“The unique data we extract from Grow provides actionable insight for marketers looking to fine tune their campaigns in a rapidly evolving digital marketing environment,” said Chrysa Karamanidi, Chief Innovation Officer at Upstream. “As third-party cookies are phased out over the next year, the ability to dynamically target – and retarget – potential customers using effective automation processes without overwhelming the user is becoming key to unlocking marketing success.”

According to the data released by Upstream today, same-day retargeting via automation leads to a 90 per cent increase in the campaign’s efficiency (sum of orders divided by number of impressions) compared to doing so manually. Automated features within Grow guard against ‘spamming’ by setting the volume of follow-up messages based on where the user had previously progressed to in the journey, ranging from an initial ‘bounce’ from a website to later stages such as the payment step. Automated retargeting via Grow requires nearly half the number of messages (-47 percent) sent to a user to achieve the same results.

Upstream unveiled Grow in 2021, consolidating audience management, automation, channel orchestration, insights and analytics, security, and a creative studio onto a single platform. Brands across multiple sectors, such as telecoms, education, insurance, banking and retail are deploying Grow to deliver successful multichannel campaigns.

News

Acoustic Forges Alliance with KPMG to Deliver Consistent, Personalized Marketing Across Channels

Acoustic, an open and independent marketing cloud and analytics provider, announced today that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences.

Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding of customer behavior that in turn enables brands to build a loyal following, drive revenue, and boost engagement. An omnichannel marketing platform, it enables marketers to activate, accelerate, and optimize highly personalized customer journeys.

Acoustic Marketing Cloud offers:

  • An easy-to-use, centralized interface for executing multichannel campaigns
  • A program that builds personalized conversations across an individual’s journey based on behavior and preferences for every customer
  • Automated support for ongoing, recurring, and triggered campaigns and programs
  • Built-in content management to store, templatize, and distribute content
  • A consolidated dashboard for campaign performance
  • An open, integrated worldview which allows marketers to select their “best fit” integrations

With this new alliance, KPMG will provide valuable consulting services to support and enhance Acoustic Marketing Cloud, ensuring that it is tailored to an individual marketer’s unique needs and requirements. These services include discovery prior to implementation, configuration based upon each customer’s specific goals and influencing factors, and campaign builds and migrations.

“This alliance is a ‘win-win’ for our joint customers,” said Ryan Doubet, Managing Director, Marketing Technology Consulting at KPMG. “We’re thrilled to work with Acoustic to empower marketers at some of the world’s leading brands, making it simple and seamless to create highly personalized, effective customer journeys.”

“Acoustic is proud to provide our Marketing Cloud customers with access to the premier implementation and consulting services that KPMG offers,” said Dennis Self, CEO at Acoustic. “We’re enthusiastic about this partnership and look forward to working closely with KPMG.”

KPMG and Acoustic’s offerings will help marketers to increase conversions, strengthen retention, and ultimately drive revenue. At the same time, this combination of leading MarTech with leading consulting services will allow joint customers to centralize digital data collection, gain insight into customer and prospect behavior, and simplify the overall marketer experience.

If you’re interested in learning more about how to take advantage of this strategic alliance, please visit this page.

About KPMG LLP

KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 146 countries and territories and has close to 227,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity, and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.

About Acoustic 
Acoustic is an independent marketing cloud and digital experience solutions provider that offers an open, B2C, omnichannel marketing automation platform that enables exceptional customer experiences across digital channels including email, mobile, SMS, social media, and more. The Acoustic Marketing Cloud delivers over 122 billion personalized messages annually for an international client base, including Fortune 500 companies. It offers an integrated suite of CX solutions that include digital marketing, marketing analytics, content management, personalization, mobile marketing, and omnichannel marketing automation. Tealeaf by Acoustic provides customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize, and fix customer experience friction in real-time. DemandTec by Acoustic is an AI-automated lifecycle pricing solution that helps retailers to deliver optimal everyday pricing, promotions, and markdowns across all retail channels. Learn more at www.acoustic.com.

News

Armadillo launches Summer Surprises for McDonald’s in Ireland

Armadillo, the CRM agency, launches Summer Surprises for McDonald’s in Ireland this week. The new campaign is based around giving customers an unbeatable offer every day for 14 days to be redeemed exclusively on the McDonald’s app. It starts on Monday 9 and ends on Sunday 22 August.

The campaign will run across channels including Facebook, Twitter, Instagram and Snapchat. To redeem each offer, users must register on the app and activate their daily deal in restaurant or at the Drive-thru.

As the UK and Republic of Ireland (ROI) CRM agency for McDonald’s, this marks the first campaign Armadillo has run in the ROI, and the agency fully devised the concept and visual identity for the campaign, creating all in-app assets, copy and socials. The agency also created static search banner ads and social animations for the nine strongest offers (a full list of all 14 is below).

All media was planned by Mediaworks.

Currently the sole CRM channel and focus of all personalised marketing, the McDonald’s app launched late last year and is currently building an audience. An uplift in guest count and order value can already be seen as a result of activity through the app.

Hannah Waters, Creative Director: “This has been a really exciting project for us, as we’ve been involved in the end-to-end process, from conception to completion, in a fresh territory. We’re confident we can apply our UK learnings to the Irish market and activity will lead to increased downloads and engagement with the McDonald’s app.”

Armadillo has been working with McDonald’s for over a decade and won a DMA Gold Award for its role in the Monopoly promotion in 2018.

 

Credits

 

Jo Penn – Client Partner

Hannah Waters – Creative Director

Rob Pellow – Innovation Director

Will Barnes – Digital Art Director

Charlie Bulmer – Conceptual Copywriter

Emily Sowden – Copywriter

Rachel Pyke – Producer

News

AML create ‘Return to work’ campaign for Derwent London

AML Group has created a distinctive new campaign for Derwent London, the capital’s leading specialist office property investor. ‘Return to work’ has been designed to communicate the organisation’s ongoing commitment to providing a safe environment for their tenants so that workers can feel confident as they negotiate a return to the workplace.

The campaign is being rolled out across Derwent London’s portfolio of 5.4 million square feet and uses striking architectural photography of some of their most iconic buildings as a backdrop to intriguing headlines and pithy copy that clearly and concisely outline the measures Derwent have put in place to facilitate safe environments.

Enhanced around-the-clock cleaning of common areas; air conditioning circulating fresh air, upgraded filters and clear social distancing guidelines are just a few of the measures in place that the campaign addresses.

The 12 executions feature a number of iconic Derwent London buildings including: White Chapel Building; the award-winning Brunel Building in Paddington and the iconic Tea Building – a notable and much-loved Shoreditch landmark.

“Working on this campaign was a unique experience for us as a business” explains Ian Henderson, CEO, AML Group “as Derwent London is both client and landlord! We know first-hand the concerns our people have in returning to a shared workspace and also the extraordinary measures Derwent have put in place to keep us safe. Our challenge with this campaign was to find a creative hook with enough flex to enable us to communicate a broad array of messaging. The answer, it turned out, was in the very fabric of the buildings we work in.”

The campaign, that includes posters, signage and social, is being rolled out across all Derwent London commercial properties.

Please visit: https://aml-group.com/