Tag Archives: acoustic

Appointments, News

Acoustic Appoints Mark Cattini CEO

SaaS industry veteran with over 20 years of CEO experience to lead next phase of innovation and growth

Acoustic, a global marketing and customer experience provider for B2C brands, today announced that Mark Cattini has been named Chief Executive Officer (CEO), effective immediately. Mark has served on the company’s Board of Directors since May 2022 and joins Acoustic as it evolves the marketing digital experience for its customers to meet the growing needs of today’s businesses. Mark brings on board Adam Stewart as Chief Technology Officer and Jay Schaufeld as Chief People Officer, underscoring the company’s continued investment in its technology and talent.

Acoustic helps customer-obsessed brands build closer customer connections with hyper-personalized, multichannel experiences. Mark’s appointment, as well as Acoustic’s recent investment from Francisco Partners, will accelerate the company’s vision to provide powerful technology to meet the needs of B2C brands across retail, financial services, insurance, tech and telecom, travel and hospitality, and more.

“I am thrilled to be asked by the Board to lead Acoustic as CEO during an exciting time for the company and the marketing industry as a whole,” said Mark Cattini, CEO of Acoustic. “Businesses today require easy-to-use solutions that can be quickly deployed to drive more value to their customers. Acoustic is uniquely positioned to help brands deliver personalized digital experiences and provides robust behavioral analytics to optimize customer journeys to increase loyalty and growth. I’m delighted to join Acoustic as it accelerates this platform vision on a global scale and look forward to working with our customers and partners to realize the next phase in our strategic growth.”

Mark brings over two decades of experience as a successful CEO at enterprise software companies, including MapInfo (NASDAQ: MAPS), Autotask, and ClickSoftware.

“As businesses grapple with market uncertainty, new privacy regulations, and evolving consumer expectations, they require a technology partner that can support their needs today while future-proofing their business for the challenges of tomorrow,” said Jared Hendricks, Senior Managing Director of Centerbridge Partners. “With Mark’s appointment as CEO, Acoustic is better positioned than ever to support businesses across industries as they tackle these challenges head-on. Acoustic’s combination of best-in-breed technology and proven SaaS leadership positions the company as a next-generation leader within this space. We’re thrilled to have Mark join as CEO to further Acoustic’s mission to bring hyper-personalized digital experiences to life.”

Mark along with Adam Stewart and Jay Schaufeld start their roles immediately. Adam spent 17 years at Autotask/Datto in the role of SVP, Engineering while Jay brings over 25 years of experience as a human resources leader, including serving as Chief People Officer at ClickSoftware.

About Acoustic, L.P.
Acoustic, L.P. helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences. The Acoustic portfolio of products helps businesses across industries to grow customer lifetime value with award-winning technology and unbeatable client success teams. Learn more about the Acoustic portfolio at www.acoustic.com.

News

Acoustic Announces Strategic Growth Investment from Francisco Partners

Acoustic, a global marketing and customer experience provider for B2C brands, has obtained a strategic growth investment from Francisco Partners (“Francisco”), a leading global investment firm that specializes in partnering with technology businesses. Existing investor Centerbridge Partners remains the primary equity holder in the company. 

Acoustic helps brands deliver over 120 billion personalized messages each year using its single, unified platform that combines marketing automation with deep digital experience analytics. Acoustic empowers businesses to create seamless, data-driven digital experiences across email, web, SMS/MMS, mobile push, WhatsApp, social media and more. 

“We are thrilled to announce this new investment from Francisco Partners. As more consumer interactions take place digitally, customer experience becomes the deciding factor for whether consumers engage with your brand,” said Dennis Self, CEO of Acoustic. “This investment validates our strategy for creating unified digital customer experiences at scale. It will also help accelerate our platform vision and continue to create highly personalized multichannel experiences through our product suite that connects consumers’ online interactions with the buying experience. We’re excited to be working with two top-tier investors, Francisco Partners and Centerbridge, as we continue to evolve our platform and offerings to enable a new generation of consumer marketing and experience capabilities.”  

“Brands and marketers are looking for more effective ways to continuously improve the overall consumer experience while simultaneously maximizing the performance and ROI on their marketing investment,” said Peter Gingold, Managing Director at Francisco Partners. “Acoustic’s unified marketing and experience platform uniquely positions the company to emerge as a next-generation leader within the $344.8 billion MarTech industry. We’re excited to join Centerbridge Partners and the Acoustic team to accelerate this vision and the delivery of innovative solutions to create exceptional, personalized customer experiences across several key industry verticals including retail, financial services, insurance, tech and telecom, travel and hospitality, and more.” 

“We are excited to partner with Francisco Partners, a world-class firm specializing in investments of technology companies that are leading the way in innovation and growth, who, like us, believe in Acoustic’s vision and the value of its powerful marketing and experience platform and supporting capabilities,” said Jared Hendricks, Senior Managing Director, and Chris Litchford, Managing Director, of Centerbridge Partners. “Acoustic is a demonstrated leader in an ever-evolving industry. We are committed to helping Acoustic operationalize and scale its solutions through our continued investment.”  

SVB Securities served as financial advisor to Acoustic. Simpson Thacher & Bartlett LLP acted as legal advisor to Acoustic. Kramer Levin Naftalis & Frankel LLP acted as legal advisor to Francisco Partners. 

About Francisco Partners 

Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Since its launch over 20 years ago, Francisco Partners has invested in over 400 technology companies, making it one of the most active and longstanding investors in the technology industry. With approximately $45 billion in capital raised to date, the firm invests in opportunities where its deep sectoral knowledge and operational expertise can help companies realize their full potential. For more information on Francisco Partners, please visit www.Franciscopartners.com. 

About Centerbridge Partners, L.P.  

Centerbridge Partners, L.P. is a private investment management firm employing a flexible approach across investment disciplines – from private equity to credit and related strategies, and real estate – in an effort to find the most attractive opportunities for our investors and business partners. The firm was founded in 2005 and as of August 31, 2022 has approximately $34 billion in capital under management with offices in New York and London. Centerbridge is dedicated to partnering with world-class management teams across targeted industry sectors and geographies to help companies achieve their operating and financial objectives. For more information, please visit www.centerbridge.com. 

About Acoustic, L.P. 

Acoustic, L.P. helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences. The Acoustic portfolio of companies helps businesses across industries to grow customer lifetime value with award-winning technology and unbeatable client success teams. 

Learn more about the Acoustic portfolio at www.acoustic.com. 

News

Acoustic Forges Alliance with KPMG to Deliver Consistent, Personalized Marketing Across Channels

Acoustic, an open and independent marketing cloud and analytics provider, announced today that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences.

Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding of customer behavior that in turn enables brands to build a loyal following, drive revenue, and boost engagement. An omnichannel marketing platform, it enables marketers to activate, accelerate, and optimize highly personalized customer journeys.

Acoustic Marketing Cloud offers:

  • An easy-to-use, centralized interface for executing multichannel campaigns
  • A program that builds personalized conversations across an individual’s journey based on behavior and preferences for every customer
  • Automated support for ongoing, recurring, and triggered campaigns and programs
  • Built-in content management to store, templatize, and distribute content
  • A consolidated dashboard for campaign performance
  • An open, integrated worldview which allows marketers to select their “best fit” integrations

With this new alliance, KPMG will provide valuable consulting services to support and enhance Acoustic Marketing Cloud, ensuring that it is tailored to an individual marketer’s unique needs and requirements. These services include discovery prior to implementation, configuration based upon each customer’s specific goals and influencing factors, and campaign builds and migrations.

“This alliance is a ‘win-win’ for our joint customers,” said Ryan Doubet, Managing Director, Marketing Technology Consulting at KPMG. “We’re thrilled to work with Acoustic to empower marketers at some of the world’s leading brands, making it simple and seamless to create highly personalized, effective customer journeys.”

“Acoustic is proud to provide our Marketing Cloud customers with access to the premier implementation and consulting services that KPMG offers,” said Dennis Self, CEO at Acoustic. “We’re enthusiastic about this partnership and look forward to working closely with KPMG.”

KPMG and Acoustic’s offerings will help marketers to increase conversions, strengthen retention, and ultimately drive revenue. At the same time, this combination of leading MarTech with leading consulting services will allow joint customers to centralize digital data collection, gain insight into customer and prospect behavior, and simplify the overall marketer experience.

If you’re interested in learning more about how to take advantage of this strategic alliance, please visit this page.

About KPMG LLP

KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 146 countries and territories and has close to 227,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity, and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.

About Acoustic 
Acoustic is an independent marketing cloud and digital experience solutions provider that offers an open, B2C, omnichannel marketing automation platform that enables exceptional customer experiences across digital channels including email, mobile, SMS, social media, and more. The Acoustic Marketing Cloud delivers over 122 billion personalized messages annually for an international client base, including Fortune 500 companies. It offers an integrated suite of CX solutions that include digital marketing, marketing analytics, content management, personalization, mobile marketing, and omnichannel marketing automation. Tealeaf by Acoustic provides customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize, and fix customer experience friction in real-time. DemandTec by Acoustic is an AI-automated lifecycle pricing solution that helps retailers to deliver optimal everyday pricing, promotions, and markdowns across all retail channels. Learn more at www.acoustic.com.