Tag Archives: mobile

Marketing, News

Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil

The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries

Sao Paulo, July 27, 2022 – With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian market maximize customer leads, increase sign-ups, and boost their sales across all possible mobile channels, via its award-winning mobile marketing automation platform, Grow. The Forum is taking place on July 26th and 27th, at Transamerica Expo Center, in Sao Paulo.

“Right now Brazil is experiencing a tremendous growth in e-commerce and we are determined to help local players meet their goals and see their digital marketing campaigns skyrocket. With offices in Sao Paulo and Rio de Janeiro, we have been operating in the country since 2008, meeting mobile marketing demands with the main mobile operators and other companies from segments like education, banks and public agencies. Now our main focus is e-commerce, as we see great potential in terms of growth”, said Dimitris Maniatis, Upstream’s CEO.

Brazil is among the 10 largest e-commerce markets in the world and the second fastest growing. Upstream is expecting a 15% year-on-year growth in the country.

During the event, the company will showcase Grow, demonstrate the martech platform’s functionalities and present live success cases from both the local and international markets.

Grow is a solution made to assist brands achieve more engagement with their customers through a multichannel strategy – SMS, RCS, push-up notifications and many more channels. At the event, participants will have access to the results achieved for one of the largest healthy snack bar companies in Brazil. In only 13 days of the campaign going live, Upstream supported the company to increase its conversion rate, collect thousands of contacts from potential clients and reinforce purchase intent by sending reminders to the customers who had previously abandoned carts on the brand’s website. Upstream’s campaigns via Grow enabled an ROI of 14x higher than the brand’s initial investment, contributing 5.4% of overall sales in just two weeks.

Last month, Upstream revealed its plans for e-commerce in Brazil, aiming to serve marketing automation solutions to some of the top e-commerce companies in the country. With the acquisition of new e-commerce clients and projects in the country, the company is looking to reinforce its local team of professionals by 100% by the end of the year. “We believe in the power of the Brazilian market, as for the past 4 years we have seen very promising growth rates year on year. With the expansion in e-commerce, we are expecting our operations in the country to grow more than 20% annually over the next years”, said Dimitris Maniatis.

E-commerce Forum is the largest event for e-commerce in Latin America, expecting to host 15,000 event visitors. Participants can meet up with Upstream and discover how the company’s multi-channel marketing automation solutions combining on-site campaigns and triggered mobile messaging can turn anonymous website visitors into customers and boost sales.

Manufacturing Tech, News

BIXOLON Demonstrates Its Latest Range of Innovative Logistics Solutions at LogiMAT 2022

Showcasing the latest in RFID, mobile, desktop and industrial label printing

LogiMAT 2022 – (31.05-02.06.2022, Stuttgart, Germany) BIXOLON, the global manufacturer of advanced Receipt, Label and Mobile printers invites you to visit stand #6D11 at LogiMAT 2022, where it will be exhibiting its growing range of printing solutions dedicated to the intralogistics market.

Displaying a range of high tech labelling technologies to deliver superfast operations; BIXOLON will be exhibiting the XD5-40tR, a 4-inch (118mm) Thermal Transfer desktop label printer with UHF RFID encode and print capabilities. Alongside the XT5-40NR, a highly powerful, optimum performance 4-inch (114mm) Thermal Transfer Industrial RFID label printer. Plus, the NEW XM7-40R 4-inch (112mm) mobile label printer which form part of its RFID labelling range.

BIXOLON will also be exhibiting its portfolio of 2-inch and 4-inch desktop labelling solutions ideal for product and supply chain identification and mission critical applications. Including, the highly reliable XD5-40 4-inch (118mm) and XD3-40 4-inch (118mm) desktop Direct Thermal and Thermal Transfer printer series which offer value added features to suit a range of budgets. Alongside the XL5-40 4-inch (114mm) dedicated linerless desktop label printer and the slim line SLP-DX220 2-inch (60mm) direct thermal label and barcode printer, capable of printing a variety of widths for label, tags and wristbanding.

While presenting its award winning range of mobile receipt and label solutions for a range of logistics, postal and manufacturing applications. BIXOLON will be demonstrating the XM7-40 4-inch (112mm) and XM7-20 2-inch (58mm) Liner and Linerless Mobile Label printers which provide premium-level performance produce quality printing outputs at high volumes, making it ideal for the most demanding of environments. Together with its award winning SPP-R200PLUSIII 2-inch (58mm) mobile receipt and linerless printer.

“We are excited to be joined on the stand by our long standing partner Mediaform, a supplier of data acquisition and identification labelling solutions, who are showcasing their logistics application printing in conjunction with our XL5-40 desktop printer,” cites Jay Kim, Managing Director, BIXOLON Europe GmbH. “Over the past two years there has been unprecedented pressure on the logistics industry and the need for effective technology hardware has become more important than ever. LogiMAT give BIXOLON the opportunity to showcase the latest in printing technology innovation with the support of our partner throughout the show.

To find out more, visit BIXOLON at www.BixolonEU.com or contact sales@Bixolon.de to make an appointment to meet the team.

Networking, News

Digicel Deploys Enea AdaptiveMobile Security to Protect Mobile Networks in 26 Caribbean and Central American Markets

Stockholm, Sweden and Dublin, Ireland May 24, 2022 Enea the world leader in mobile network security, today announced that Digicel Group has deployed Enea AdaptiveMobile Security’s comprehensive signaling security solution to protect mobile networks and subscribers in 26 markets across the Caribbean and Central American region. Using the Enea AdaptiveMobile Security SS7 and Diameter signaling security platform, together with unique threat intelligence services, Digicel ensures unrivalled protection for its networks and subscribers in each country.

Bad actors and fraudsters exploit technical vulnerabilities to breach subscriber privacy, to deny access to services and to directly defraud both mobile operators and subscribers. Enea AdaptiveMobile Security’s award-winning signaling security firewall and threat intelligence solutions protect networks using signaling protocols such as SS7 and Diameter from continuous attack. This offers domestic and roaming subscribers protection from new and emerging cybersecurity threats.

“We are an operator group that places our commitment to security at the core of our operation, adopting a zero-trust interconnection strategy,” said Krishna Phillipps, Group CTO, Digicel. “After a thorough evaluation of the best possible partners to help us deliver on this vision, we selected Enea AdaptiveMobile Security’s security platform and threat intelligence services to continue protecting our networks against today’s threats and those we’ll face tomorrow.”

“Threat actors are well versed in penetrating unprotected mobile networks. As a result, it is critical that mobile operators work to actively secure vulnerable network infrastructure and maintain a managed defense. This level of security will be a clear differentiator for Digicel across all its markets”, said Brian Collins, SVP, Security, Enea AdaptiveMobile Security. “Our signaling security platform is enhanced by our unique signaling threat intelligence; we are continuously detecting and protecting against new threats and techniques used by sophisticated bad actors manipulating multiple network protocols. Our intelligence is extracted from over 50 billion signaling events globally every day. We are delighted to be working with Digicel to help secure their networks and subscribers.”

Telecoms

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion

MNOs uniquely positioned to tap into RCS potential

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

RCS messaging allows MNOs and advertisers to create highly targeted media-rich messages that can be heavily personalized to engage and convert users. Performance metrics, including open-rates and message interactions, can also be used to help advertisers optimize their content for maximum impact.

“Audiences today are very fragmented and have come to expect personalized communication. There is currently no single communication channel that fulfils all of these needs effectively, so marketers have had to adapt to using a blend of different channels to maximize engagement. RCS brings unique value to any multi-channel mix, combining the rich media capabilities of digital channels with the hyper-personalized engagement of the SMS world. The marketing use cases for the channel can only be limited by imagination,” said Kostas Kastanis, Upstream’s Deputy CEO.

Upstream’s data suggests that RCS is already becoming a vital tool in helping advertisers connect with users on a personal level, showcasing click-through rates (CTR) as high as 22.2%[1] and a 37% rise in conversion rates[2] over traditional SMS in a series of campaigns run across industries.

Since 2020[3] and its global roll-out from the Google Messages app, RCS has been gaining significant traction and the number of RCS-capable subscribers is expected to reach 3.8 billion by 2026[4].

This emerging trend toward rich mobile messaging comes as third-party cookies, once the cornerstone of digital marketing, are to be retired permanently. Advertisers that can no longer tap into third-party cookies as a means of reaching wide audiences with broad but often superficial marketing campaigns will instead turn their attention to creating engaging and highly personalized experiences to grow their first-party customer base.

Being compatible with the MSISDN (Mobile Subscriber Integrated Services Digital Number), the unique mobile number of each user, RCS allows mobile operators to verify the identity of the subscribers, making it easier to provide targeted and personalized messaging. Global MNO revenue from RCS is expected to reach $4.6 billion in 2026[5].

Kastanis, concludes: “It is time for mobile operators to capitalize on the developments in the digital advertising ecosystem and take a leading role in it. They are uniquely positioned to do so through their millions-strong subscriber-base and “owned” channels such as RCS and SMS. Using technology platforms that allow them to run multichannel campaigns effectively – and by the numbers – is a step towards this goal, and will help revenues soar in the coming years”.

Upstream is one of Google’s official messaging partners enabling RCS, and is recognized as one of the key players in the RCS ecosystem by the GSMA[6]. In Brazil, one of the leading RCS markets globally, Upstream is the biggest RCS sender.

[1] Upstream martech platform data. Grow, Campaign for Food retailer, Web traffic increase

[2] Upstream martech platform data. Grow, Campaign for MNO, Pay plan migrations/upgrades

[3] Techradar, “Google releases RCS messaging globally”, November 2020

[4] Juniper, “RCS vs OTT: why 2022 is a crucial year”, February 2022

[5] Juniper, “RCS vs OTT: why 2022 is a crucial year”, February 2022

[6] GSMA Future Networks, “The RCS Ecosystem”, Accessed 20.4.2022

 

5G, News

Wireless Infrastructure Group deploys major neutral host infrastructure project across Birmingham anchored by Three’s 5G network

17 May 2022 – Wireless Infrastructure Group (WIG) today announces the launch of a significant new infrastructure project set to transform mobile connectivity across Birmingham. WIG has deployed its own fibre backbone across the city and partnered with Birmingham City Council to connect up tens of thousands of streetscape assets for mobile infrastructure.

WIG’s neutral host network infrastructure can support all mobile networks and has been anchored by Three UK running 5G services and creating the UK’s first large-scale 5G centralised radio access network (C-RAN) to enable super-fast speeds for all Three’s customers.

WIG’s network will also play a key role in supporting the vital testing of connected and autonomous vehicles (CAVs) on Birmingham’s streets. WIG has developed this complex project in its role as lead communications infrastructure partner to Midlands Future Mobility – the organisation responsible for the UK’s largest real world test bed for CAVs.

WIG’s CEO Scott Coates commented:

‘We are delighted to have made this investment into Birmingham and to help the mobile operators as they seek to connect their customers with 5G in the busiest parts of the city.’

‘Our infrastructure has been developed to enable fast cycle times for any mobile operator looking to address capacity needs across the UK’s largest and most populated metropolitan borough. Our plug and play approach will remove much of the complexity normally experienced by mobile operators when deploying in urban centres’

Three UK’s Chief Network Officer Carlo Melis commented:

‘We are excited by this project which is supporting the development of the UK’s fastest 5G network in Birmingham, ahead of the Commonwealth Games.’

PROJECT HIGHLIGHTS

  • Birmingham-wide 5G C-RAN network utilising WIG-owned fibre back-bone enabling ultra-low latency capability with fibre fronthaul.
  • Contiguous high speed and high capacity 4G and 5G services from Birmingham International Airport through to the city centre.
  • Future-proof, multi-operator, multi-technology architecture that will support 5G in standalone and non-standalone modes.
  • Long-term agreement for WIG and its customers to utilise tens of thousands of assets owned by Birmingham City Council.
  • Deployment of long-term sustainable infrastructure solutions, supporting small cells and making use of existing street furniture.
  • Three UK customers already benefitting from 4G and 5G delivered by the infrastructure with service throughput in excess 1Gb/s. Three’s initial deployment area includes city centre capacity hot spots together with contiguous high speed and high-capacity services across 20kms of the busiest parts of the Midlands Future Mobility testbed route.

More information at https://www.wirelessinfrastructure.co.uk/case-studies/west-midlands-5G-CRa

News

Telsasoft announces interoperability with Summa Networks’ Subscribers Data Management solution

Telecom service assurance software provider Telsasoft announces interoperability with Summa Networks’ Subscribers Data Management solution, allowing carriers to seamlessly monitor critical mobile network functions from one single service monitoring solution.

Minneapolis (US) and Madrid (Spain), May 16th, 2022 – Telsasoft designs and develops operations support systems (OSS) and service assurance software for telecommunications providers. Their solution supports multi-vendor and multi-technology platforms to guarantee quality of service, efficiency and profitability to cellular and wireline operators and their customers. Summa Networks is the market specialist in Subscribers, Policy and Identity Management. Its solution is a complete software suite that includes UDM, UDR, AUSF, UDSF, HLR, HSS, AAA and PCRF/PCF to guide carriers in their transition to 5G, while still supporting their 2G, 3G, 4G, 5G NSA networks. Today Telsasoft officially announces the interoperability of its platform with Summa Networks Subscribers Data Management solution to allow carriers to seamlessly monitor mobile network functions from Telsasoft’s monitoring solution as a single point of access.

According to Roger Schmitz, CEO of Telsasoft: “It is our mission to help carriers monitor their service, and we want to simplify their journey by offering them a solution that covers as many network components as possible, these playing a critical role in their service continuity. Summa Networks’ Subscribers Data Management solution is widely used by mobile operators in our region, so it was for us a logical step to make our solution seamlessly work with theirs. Carriers can now not only benefit from enhanced monitoring capabilities, but also of greater operational efficiency”.

“We share Telsasoft’s vision of offering the best possible service assurance to operators and we feel that Summa Networks’ software plays a role in guaranteeing maximum uptime to operators. We are glad that our solution interoperates with Telsasoft’s as it will offer carriers an even more complete tool to power and monitor their service,” says Javier Martin, Chief Executive Officer at Summa Networks. “Telsasoft has been the specialist in monitoring solutions for over 25 years and is therefore one of the service assurance tools we would recommend to operators worldwide”.

IoT, News

New global programmable mobile network will power innovation in IoT

Stacuity and JT IoT announce partnership to combine Stacuity’s programmable platform with JT IoT’s class-leading connectivity footprint. This will empower IoT customers and developers with unprecedented control over mobile connectivity, on a global basis.

Mike Bromwich, Stacuity CEO commented: “We are delighted to be partnering with JT IoT to launch Stacuity’s global programmable mobile network. The combination of our leading-edge technology and their strong connectivity footprint will power new waves of innovation and value creation in IoT.”

As the IoT market matures and applications become ever more business critical, customers’ needs are becoming more complex. Increasingly, customers seek tight integrations which monitor, react-to and influence connectivity and device behaviour in real time. However, this is hard to achieve via traditional standardised mobile network technology, where even simple changes for customers can involve weeks of delay and substantial project costs.

To address this problem, Stacuity has developed a revolutionary programmable platform. This fulfils the functions of a standard mobile network core but has been designed ‘developer first’. Developers are empowered to exercise powerful real-time and fine-grained control over connectivity. Via Stacuity, customers can operate their own discrete, secure, software-defined mobile networks for IoT. So, connected IoT devices can be managed as flexibly and securely as any other IT asset.

By leveraging their complementary skills and assets, Stacuity and JT IoT will bring the benefits of a global programmable mobile network to new and existing IoT customers, around the world. Mobile connectivity will be better tuned to suit more sophisticated use cases and latent value growth potential will be realised.

Graeme Millar, JT IoT CEO added: “At JT IoT we are building one of the world’s leading IoT connectivity and platform providers. We are delighted to be working with Stacuity to launch their global programmable mobile network and to empower more IoT customers to innovate and grow.”

News, Retail

BIXOLON Exhibits its Extensive Range of Cutting Edge Retail Printing Technology at Retail Technology Show 2022

Showcasing the latest in its cutting edge Retail printing range

Retail Technology Show – (26-27.04.2022, London, United Kingdom) BIXOLON, the global manufacturer of advanced Receipt, Label and Mobile printers invites you to visit stand #6C20 at Retail Technology Show, where it will be exhibiting its growing range of dynamic retail printing solutions.

Showcasing its award winning range of mobile receipt and label solutions for omni-channel, supply chain, in-store operations and direct selling. BIXOLON will be demonstrating the NEW XM7-40R 4-inch (112mm) RFID mobile label printer with encode and print capabilities and the XM7-20 2-inch (58mm) Liner and Linerless Mobile Label printer. Plus, the SPP-R310plusIII 3-inch (80mm) and the SPP-R200III 2-inch (58mm) mobile receipt printers.

There will also be a display of BIXOLON’s leading POS printing solutions for progressive payment ecosystems, including its multi-functional SRP-Q200 3-inch (80mm) and SRP-Q300 3-inch (80mm) cost-effective front-exit ultra-compact receipt and ticket printer series. Alongside the NEW SRP-S200 2-inch (58mm) and SRP-S3000 3-inch (80mm) receipt and linerless label printing range.

BIXOLON will also be exhibiting its portfolio of 2-inch and 4-inch desktop labelling solutions ideal for product and supply chain identification and documentation. Including the highly reliable XD5-40 4-inch (118mm) and XD3-40 4-inch (118mm) desktop Direct Thermal and Thermal Transfer printer series which offer value added features to suit a range of budgets. Alongside the XL5-40 4-inch (114mm) dedicated linerless desktop label printer and the slim line SLP-DX220 2-inch (60mm) direct thermal label and barcode printer, capable of printing a variety of widths for label, tags and wristbanding.

“The retail sector has always been a key market for BIXOLON,” cites Jay Kim, Managing Director, BIXOLON Europe GmbH. “Retail Technology Show give us the opportunity to network with the UK’s leading retailers while showcasing our elite range of printing solutions which cater to the evolving demands of the retail market.”

To find out more, visit BIXOLON at www.BixolonEU.com or contact sales@Bixolon.de to make an appointment to meet the team.

Hospitality, News

BIXOLON Exhibits its Competitive Range of Hospitality Printing Solutions at Hostelco 2022

Showcasing the latest in POS, Mobile and Labelling printing

HOSTELCO – (04-07.04.2022, Barcelona, Spain) BIXOLON, the global manufacturer of advanced Receipt, Label and Mobile printers will be showcasing its growing range of hospitality printing solutions on stand G721, at Hostelco 2022

Exhibition Product Highlights will include:

  • Mobile Printing Solutions – Showcasing key models from its award winning range of 2-inch, 3-inch and 4-inch receipt and label mobile solutions. BIXOLON will be celebrating the XM7-40R 4-inch (112mm) premium performance mobile RFID label printer with UHF encoding and printing capabilities. Plus, the SPP-L3000 3-inch (80mm) compact, feature rich mobile label printer and SPP-R200PLUSIII 2-inch (58mm) highly adaptive mobile receipt printer.
  • POS Printing Solutions – Exhibiting its leading range of printing solutions for hospitality POS. BIXOLON will be demonstrating its multi-functional SRP-Q300 3-inch (80mm) and SRP-Q200 (58mm) front-exit, ultra-compact receipt and ticket printer series. Alongside the powerful SRP-350plusIII, a 3-inch (80mm) solid thermal receipt printer solution. Plus its growing range of linerless POS solutions, including the NEW SRP-S3000 (80mm) and SRP-S200 (58mm) which are ideal for a range receipt, ticket and linerless labelling applications.
  • Desktop Label Solutions – BIXOLON will also be exhibiting its portfolio of 2-inch and 4-inch desktop labelling solutions. Including the highly reliable XD5-40 4-inch (118mm) series, together with XD5-40tR RFID desktop model with UHF RFID encode and printing capabilities. Alongside the XD3-40 4-inch (118mm) desktop series which offer value added features to suit a range of budgets. Plus the XL5-40 4-inch (114mm) dedicated linerless desktop label printer.

“BIXOLON is looking to celebrate the best of hospitality technology at Hostelco 2022,” cites Jay Kim, Managing Director, BIXOLON Europe GmbH. “We’ll be joined on the stand by our partner LabelFood who will be demonstrating their cutting-edge identification and labelling solution on BIXOLON’s XQ-840, which streamlines commercial kitchen operations, while automating and digitalising food safety and operating efficiency.”

To find out more, visit BIXOLON at www.BixolonEU.com or contact sales@Bixolon.de to make an appointment to meet the team.

News, Telecoms

Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data

Automated retargeting via mobile can drive campaign efficiencies while guarding against spam

Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand.

These findings were based on real-world campaigns being deployed on Upstream’s martech platform ‘Grow’. This award-winning platform is being deployed by MNOs and brands around the world, including via one of Brazil’s largest mobile operators serving more than 45 million subscribers.

The data shows that brands that are able to dynamically reengage with potential customers are seeing dramatic improvements in their mobile marketing campaigns. Mobile retargeting aims to capture customers that demonstrated an interest in a brand’s product or service, for example, by engaging with a website or going through a purchase process but abandoning the order before completing it.

“The unique data we extract from Grow provides actionable insight for marketers looking to fine tune their campaigns in a rapidly evolving digital marketing environment,” said Chrysa Karamanidi, Chief Innovation Officer at Upstream. “As third-party cookies are phased out over the next year, the ability to dynamically target – and retarget – potential customers using effective automation processes without overwhelming the user is becoming key to unlocking marketing success.”

According to the data released by Upstream today, same-day retargeting via automation leads to a 90 per cent increase in the campaign’s efficiency (sum of orders divided by number of impressions) compared to doing so manually. Automated features within Grow guard against ‘spamming’ by setting the volume of follow-up messages based on where the user had previously progressed to in the journey, ranging from an initial ‘bounce’ from a website to later stages such as the payment step. Automated retargeting via Grow requires nearly half the number of messages (-47 percent) sent to a user to achieve the same results.

Upstream unveiled Grow in 2021, consolidating audience management, automation, channel orchestration, insights and analytics, security, and a creative studio onto a single platform. Brands across multiple sectors, such as telecoms, education, insurance, banking and retail are deploying Grow to deliver successful multichannel campaigns.