Tag Archives: Influencer marketing

News

Strength and depth of affiliate marketing industry illustrated by new report

A new industry report released today by global affiliate marketing platform, Awin, showcases 100 industry movers and shakers responsible for generating $4.5bn in revenue for brands throughout 2021. The sixth Awin industry research report explores the significant changes that have taken place in ecommerce and highlights key trends driving the global affiliate marketing industry.

The Awin Report Power 100 represents some of the most exciting opportunities across all markets, sectors, and affiliate types. It includes partners from markets as geographically disparate as Brazil and Australia. The list of 100 businesses is not simply a ranking of the biggest or highest-revenue generating, but instead those that push the boundaries of what it means to be a partner in the affiliate channel. Their impact speaks for itself, generating over 53 million sales last year for 7,000+ brands with an average ROI of 14:1.

The diverse models highlighted in the report cover everything from TikTok creators to price comparison sites, niche bloggers to global media powerhouses. It also includes the use of cutting-edge technologies and FinTech pioneers. The diversity of the companies and individuals included is a testament to the sheer depth of innovation and flexibility of affiliate and partner marketing.

There are several themes this year in the Awin Report Power 100, including:

  • Enabling ethical ecommerce: Discover partners helping brands and consumers connect for positive impact – extending beyond sustainability to shopping in ways that also support inclusivity, diversity, and community good. Partners here include London-based FinTech company HELPFUL, a sustainable payments platform to help businesses become carbon neutral, and &Charge, a loyalty programme for electric and sustainable urban mobility in Europe.
  • Outsourcing innovation: This section features the technology partners helping advertisers enhance their ecommerce offerings by removing the burden of developing tech in-house. MikMak (marketing analytics software to understand and perfect the online journey) and Twenga (shopping ads provider that predicts conversion rate and basket value to set optimal bid value) are notable examples highlighted in the report, demonstrating that innovation can be ‘plug-and-play’ to increase sales.
  • Redefining ‘affiliate’: This section aims to reshape what it means to be an affiliate today. It features global retailers alongside agencies that are driving affiliate marketing forward and changing the narrative. Sellers Alley is a great example of this, an official TikTok marketing partner that can deploy ad strategies on behalf of advertisers at no additional service cost.

Commenting on the report, Adam Ross, CEO of Awin, said, “With several hundred thousand partners on our platform, selecting just 100 of the most innovative and unique partners for the industry-first Power 100 list wasn’t easy. Our panel of experts have collated an incredibly impressive catalogue of the leading technologies that are collectively changing how brands, marketers and consumers perceive the value of affiliate and partner marketing. From partners that are ‘Enabling ethical ecommerce’, to those ‘Tapping into local markets’ and ‘Going global’, the Power 100 partners represent the adaptability and scope of the industry – we hope every partner featured is as excited as we are to shine a well-deserved spotlight on the value they offer to brands looking for untapped opportunities to reach consumers.”

To access a free copy of the Awin Report Power 100, please visit Awin.com/AwinReport

Marketing, PR and SEO, News

Influencer Marketing Agency Expands into LA

London based Influencer marketing agency, Komodo, has expanded its team and portfolio of work into Los Angeles.

Based in Soho Works, 9000 Sunset, this West Hollywood collaborative workspace will be home to the LA Headquarters and will be headed up by one of Komodo’s founders, Freddie Strange.

The agency has seen a large expansion in their portfolio in the United States over the past couple of months, having worked on campaigns for brands such as: Red Bull, BooHoo, La Prairie, Van Leeuwen and Playtika and so felt the time was right to expand their base in the capital of social media marketing to support continued growth plans.

Komodo has also recently signed a selection of new content creators to its US roster to help boost campaigns further in the market. Some of the new talent on the roster includes:

 

Komodo has already hired a talent division and senior campaign management division in California, with plans to make a further ten hires in the coming months to support the growing office and pipeline of projects for global clients.

Co-founder Freddie Strange comments on the LA move: “LA is the pinnacle for social and influencer marketing, and after noticing an increasing number of requests from our clients to produce marketing campaigns in the US, it felt right for us to grow Komodo further in this market.

“Since expanding our offering in LA, we’ve been able to launch some of our best campaigns with some of our dream brands, as well as signing some of the most talented American content creators out there to really help in delivering top tier campaigns. We’ve also seen a rise in tourism boards looking for travel activations as the world begins to open again. It’s a really exciting time to be a part of Komodo with so much more to come from us in the pipeline!”

News

Born Social promote influencer marketing specialist to head up social role

Born Social has today announced Steph Ross as new Head of Social Media Management.

Having joined Born Social in 2017 as an account manager, Steph’s role later evolved into a senior social media manager job before starting her new role. Prior to joining the agency, she worked in marketing for a range of FMCG challenger brands, including PROPERCORN.

Steph has helped shape Born Social’s influencer marketing output having worked with global brands including Veet, Air Wick and Valspar. As Head of Social Media Management, Steph will be responsible for directing the wider social media management and client services teams. She will also pilot a number of new initiatives across community management, platform expertise, reactivity and creator product.

Ben Tyson, CEO and Partner, Born Social, says “Steph has been an integral part of our social media management team since she joined over four years ago, playing a pivotal role in some of our most successful client campaigns. We’re delighted that she is now in a position to lead the department she’s helped to shape in that time, on to bigger and better things.”

Commenting on her new role at Born Social, Steph says: “I’m really excited to step into the new role and help drive Born Social towards our lead agency vision, both through best in class, social-first output, and through the leadership of my team to do the same.”

News

Influencer Marketing Agency, Komodo, Set to Launch Tik Tok Offering

Global creative marketing agency, Komodo, has announced it will be launching a dedicated Tik Tok arm to the business later this year, following a series of key industry hires.

The agency, which partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands in the creation of engaging and unique Tik Tok campaigns.

Abi Hand has joined Komodo to head up the new division, having held a previous position as Senior Talent Manager at one of the UKs leading Tiktok agencies. Abi has a background in building and executing creative influencer strategies for global brands such as Amazon Prime and MacDonald’s and has continued to utilise her knowledge on the video platform, having helped set up and manage the UK’s first ever Tik Tok House in April 2020, which amassed over one million followers.

Founded and headed by four friends in 2017, Komodo is a 360-influencer marketing agency aiming to improve the way brands operate their social media and influencer marketing strategy through creative and engaging campaigns. Having more than tripled the size of the team over the past year, the agency is now offering their clients the opportunity to produce fresh, engaging Tik Tok campaigns.

The in-favour video-sharing platform became popular in early 2020 and has been the most downloaded app every month since. Whilst working with brands on their social media strategy, the Komodo team have found many are still getting to grips with the newest social channel and therefore require specialist industry specific agencies to help them drive engagement and results.

Joe Ellyatt, Co-Founder and Director of Talent at Komodo, said: “With extensive experience in launching successful Instagram, Facebook and YouTube campaigns, it feels like a natural move for us to broaden our expertise in line with trends to accommodate TikTok as well. Over the past few months, we have executed tiktok only campaigns for Primark and Jack Wills and as the platform is now the fastest growing social app globally, it is going to become vital for brands to diversify their social channels and focus on tiktok.  

“Having worked with a plethora of impressive brands previously, Abi will lead the team in developing campaigns that position clients exactly where potential customers are looking. Together with our existing talent, we are confident we have a very strong team which can deliver on every aspect of influencer marketing.”.

Abi Hand had this to say of her appointment: “I’m really looking forward to helping the team navigate the ever-changing nature of social media management, specifically when it comes to bringing together creativity, strategy and diversity for Tik Tok campaigns.

“This is a new era of social media, which has a demographic that want engaging and interactive video content which champions diversity and inclusivity. Generation Z are notorious for their disdain for anything that is overly promotional or ‘salesy’, so it’s more important than ever for brands to have an authentic approach when trying to target them.

“There are no other leading agencies that can offer such a comprehensive 360 approach to influencer marketing, so this is an exciting time for me to join Komodo and build a new offering. We have already signed some incredibly exciting names to our exclusive roster, all of which are unique and diverse content creators in this space.”

The team are already building a champion roster of Tik Tok stars, having already signed the likes of Max Balegde (@maxle_baledge), Tamsin Wong (@maybetamsin), Brooke Hewer (@brookehwr), Erris Burke (@essimayy), Millie Mclay (@millieMclay )Anyang Deng (@anyang_deng), Kaela Alysha (@kaelaalysha).

Max Balegde said upon signing “I am so unbelievably excited to be partnering with Komodo to manage me exclusively as they are a fun agency that share the same stance on life as me – never do normal!”

The creative marketing agency, which boasts clients including ASOS, Tui, Playtika, Paypal, Boohoo and, has offices in London, Sydney, LA and Bangkok.

Creative News, Marketing, PR and SEO, News

Digital Voices partners with NHS Professionals on Stand Up, Step Forward, Save Lives campaign

YouTube influencer marketing agency, Digital Voices has been hired by NHS Professionals to support its Stand Up, Step Forward, Save Lives campaign. The three month campaign was set up to raise awareness of NHS Professionals’ COVID-19 Rapid Response service and attract more healthcare professionals back into the service. Digital Voices is running the YouTube creator outreach for the campaign that also includes OOH, TV and social media paid spend.

It was launched last week to accelerate the staff bank registration process and move qualified nurses, doctors, final year medical students and other healthcare professionals to the front line as quickly as possible. To reach these Health Care Professionals, Digital Voices has recruited YouTube creators whose audiences are either interested in medical education or heavily concentrated in the UK to access the right target audiences. Creators will integrate the messaging into YouTube videos reaching the right target audiences of medical professionals in the UK. All the content creators are supporting the cause on a pro-bono basis.

According to Jennifer Quigley-Jones, Founder and CEO of Digital Voices: “We are honoured to be working on the most important campaign of our lifetimes, recruiting staff back into the NHS at this time of national crisis. YouTube is the perfect medium to help broadcast the campaign’s message. It offers deep engagement and the opportunity to target the right audience at the right time, with record numbers of people turning to it during lockdown. We have been overwhelmed by the interest of content creators wanting to work with us to support this vital campaign in creative ways. Their ability to influence has never been needed more.”

Marketing, PR and SEO

Digital Voices launches new initiative to support YouTube creators during COVID-19

Digital Voices, the YouTube influencer marketing agency, has launched a new initiative to support YouTube creators facing difficulty during the coronavirus. The agency is calling on YouTubers who have lost work as a result of the health crisis to get in touch so Digital Voices can match them with existing brand sponsorship campaigns the agency have. They are also running interactive online advice sessions every fortnight, offering tips and advice for how YouTubers can grow their audiences and also how they can work with brands during these troubled times.

As part of the scheme Digital Voices is also urging YouTubers to incorporate COVID-19 public health messaging in their broadcasts to help ensure the YouTube community is helping to urge Britains to stay at home and stop the spread of the virus. According to new data from Tubular Labs which looks at YouTube usage, there has been a surge in interest in the platform over the past week. There has been a 26% increase in views on News and Politics content, a 9% increase in views on Health, Fitness and Self-Help content and a 22% increase in views on Family and Parenting content. YouTube is a platform that reaches over 2 billion people, and is experiencing extremely high levels of usage, especially as people are staying home during this public health crisis.

Founder of Digital Voices, Jennifer Quigley-Jones says:

“During COVID-19, it has been really hard to see my newsfeed filled with creators and freelancers without a safety net. Their jobs are being cancelled or postponed and they are struggling to get by financially. We want to help newer and smaller creators to be able to support themselves financially and maintain and even grow their channels during this difficult time. We also think it is important to use our place at the heart of the YouTube community to encourage creators of all sizes to convey the important public health messages to their fans to stay indoors and help protect the NHS. YouTube is the platform with the deepest levels of engagement and longest watch time, so it’s the perfect place to communicate these important messages and also keep the nation’s spirits up.”

Creators need to fill out an online form so that Digital Voices can look to allocate them work.  To learn more go to https://www.digitalvoices.co.uk/