Crowd, the Department for International Trade, and Great Britain Campaign are helping Prodigio re-imagine the magic of live exhibitions which are now affected by the global pandemic. Exhibitions and events are truly irreplaceable, as they allow like-minded people to create relationships, share ideas, and interact with brands in new and exciting ways.

Therefore, how can we find a solution that encompasses all the benefits of an exhibition in a virtual environment?

Mass gatherings, travel, and face-to-face interaction are off-limits during the Coronavirus crisis, and therefore, many events and conferences are being canceled for 2020. For exhibition experts such as Prodigio, this has led to a huge loss in business, so Crowd proposed Prodigio to mount a challenge to the world: How can we Re-imagine the Magic of Exhibitions through the Exhibition Futures Challenge 2020?

This challenge is offering businesses a platform to put forward their creative idea, achieve international exposure, win a cash prize of £5,000 together with a further £5,000 investment in the idea, including the support of the teams at Great Britain Campaign and at Department for International Trade.

Jamie Sergeant, Global CEO of Crowd, says: “We offer Challenges to our clients to help them overcome this difficult time. This helps organisations look at unique business challenges from a new perspective and harness the power of a crowd. With support from our partners, we managed to bring the idea to life and offer a platform to all the businesses across the country. We look forward to seeing all their creative ideas”.

The deadline for submitting questions about the challenge is 18th May and the deadline for putting forward the final idea is 1st July. Anyone and everyone, both within and outside of the events industry, are invited to participate. The Challenge microsite created by Crowd will provide more information, as well as:

• Registration for a webinar which will include Prodigio management and key clients.
• Key aims of the Challenge.
• Q&A session which will allow initial ideas to be explored and tested before submission.