Tag Archives: Newsflare

Appointments, News

Newsflare Hires Head of Data Analytics to Maximise the Value of User-Generated Video Strategies

London, New York, Los Angeles 16th June 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has today announced the appointment of Liam Chapman as its new Head of Data Analytics. This newly created role, one of several key appointments following its £5 million series B funding round, will enable Newsflare to target buyers with highly relevant user-generated video (UGV), and help storytellers across TV production, online and social publishing, and brands maximise the value of their video strategies.

With the end of third-party cookies on the horizon, maximising traffic and revenue and meeting higher audience expectations for more meaningful interactions and immersive experiences are key priorities for buyers. Liam’s appointment will allow Newsflare to harness and deliver actionable insights that can be used to drive user experience optimisation, and ensure buyers remain one step ahead when it comes to delivering content that is proven to capture, retain and monetise audiences.

Liam joins Newsflare from Lands’ End Europe, where he held the position of Head of Analytics and brings with him a wealth of experience in using data to understand the wants and needs of users and delivering actionable insights for value-driving decision making. Prior to Lands’ End, Liam held senior analytics roles at BGC Group, Comparethemarket.com and Frontline Group.

Speaking about the appointment, Jon Cornwell, Founder and CEO of Newsflare, commented:

“We are very excited to welcome Liam to Newsflare. Liam is taking on the leadership of a team that develops advanced analytics to help our buyers identify video content that performs. Importantly, insights provided by Liam’s team will increasingly be deployed to direct our filmers to capture video content for which there is a defined market need, giving them a greater opportunity for increased exposure.”

Appointments, News

Another first for Newsflare as it appoints new Head of Filmer Propositions

London, New York, Los Angeles 14th April 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has today announced the appointment of Sarah Bentley as its Head of Filmer Propositions. This newly created role reflects Newsflare’s commitment to scaling its member base, and ensuring it remains the number one destination for talented filmers capturing and sharing moments that matter.

Sarah joins Newsflare from With Nothing Underneath, where she held the position of Head of Growth. She brings 10 years’ experience of working with high growth businesses, and a proven track record in leading large scale B2C projects and ecommerce teams globally, at organisations including Suitcase Magazine Ltd, Avenue 32 and Charlotte Tilbury.

Sarah is the latest in a series of senior appointments made by Newsflare following its Series B accelerator funding in January 2022. With an investment-led expansion strategy in place, attracting new filmers and providing new opportunities for their talent to get noticed and rewarded are top priorities for the company, as it seeks to dominate the user-generated video market.

Speaking about the appointment, Jon Cornwell, CEO at Newsflare, commented: “Creators hold more power than ever, so quite rightly have higher expectations for companies seeking to attract and sustain their creativity. Our passion for creator video is at the very heart of our business. We’re constantly looking for opportunities to boost the performance of our platform for the benefit of our filmers, connecting them with a bustling marketplace of storytellers across TV production, online and social publishing and brands, and creating new propositions to ensure they get more exposure than ever. Sarah’s appointment is central to our commitment to invest in our members and the creator economy at large.”

Sarah commented: “I’m beyond excited to join Newsflare. It has an incredible vibe and a truly talented team of people. It offers me a fantastic opportunity to further my career with a true innovator in what is one of the most exciting and fast growth market sectors in the world. There are so many opportunities for growth and attracting more filmers, as well as many different directions we can take to build the Newsflare filmer community. I cannot wait to get started.”

Business

Newsflare Hires Nyasha Bass as US Head of Sales

Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has today announced it has hired Nyasha Bass, former Director of Business Development at Hearst Newspapers, as its new US Head of Editorial Sales. Incredibly well connected, Nyasha’s deep experience in building relationships with publishers will be a boon for Newsflare as it seeks to build awareness of its unique capabilities and accelerate growth in the US.

Nyasha’s appointment follows Newsflare’s recent Series B accelerator funding announcement and rebrand. With an investment-led expansion strategy in place, attracting new talent is a top growth priority for Newsflare as it seeks to dominate the user-generated video market.

Prior to her role at Hearst, Nyasha held senior sales and business development roles at Naviga, Accelerate Consulting, and Storyful. Bringing her 15 years of digital media experience to the fore, she will be tasked with targeting growth through new customer acquisition forming key relationships with publishers and finding creative opportunities to help them engage more effectively with audiences using Newsflare’s vast vault of emotionally powerful, authentic, quirky, and even downright brutal UGV content.

Speaking about the appointment, Neil Rampe, CCO at Newsflare, commented: “We’re excited to welcome Nyasha to the team, she brings a tremendous wealth of experience and will play an instrumental role in leading our next phase of growth in the US, the single biggest UGV market in the world. Publisher’s need ‘raw and authentic’ content to connect with audiences who are devoting an increasing proportion of their attention to UGV. We have more exciting announcements to come as we grow awareness of our bustling marketplace of storytellers and establish our brand as the global leader for the monetisation of UGV.”

Nyasha commented: “I’ve joined Newsflare because I am incredibly excited by its differentiated proposition, and the passion it has to help publishers capture the moment and share life’s spectacle with audiences everywhere. Newsflare offers me the unique opportunity to marry my professional experience and skills in sales, licensing, and syndication, with my personal love of all things video. I cannot wait to get started.”

Business, News

Newsflare Appoints New Head of B2B Growth Marketing following Series B Funding Round and Brand Refresh

London, New York, Los Angeles 10th February 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has announced the appointment of Nick Mamouzellos as its new Head of B2B Growth Marketing. The first senior hire since attracting £5m Series B funding and announcing a milestone brand refresh, Nick will play a leading role in Newsflare’s accelerated growth strategy as it stakes its claim as category leader for the monetisation of premium UGV.

Nick is a highly experienced growth marketing expert, combining creativity with digital strategy to attract, engage and retain customers. Nick most recently served as Digital Strategist at VIXIO and brings vast experience of leading the strategy and execution of global marketing programmes for organisations such as Pepsi Co, ALM Media, The Michael J Fox Foundation, and Baretz + Brunelle. Results-oriented, Nick has a history of driving continuous growth and building highly engaged customer bases.

Speaking about the appointment, Newsflare’s CCO Neil Rampe said:

“I’m really excited to welcome Nick to the team. Marketing is key in developing our foundation for growth and he is going to help us build on the great work the team have achieved so far in getting us to this milestone moment in the evolution of our company. We were attracted by his obsession with growth, being data-informed, and his excitement about our proposition – capturing and sharing moments that matter.

“2022 is a pivotal year for Newsflare. A year when our dream to become the global market leader for the monetisation of user-generated video (UGV) starts to become a reality and within our reach. It’s nothing short of transformational for our business, for our talented team of people, for our army of filmers, for our customers – publishers, social publishers, TV producers, creative agencies, brands – and for the growth of the creator economy.”