Specialist watch company, Hagley West has set out ambitious growth targets for 2023 and beyond, with the company set to announce a turnover of more than £850k at the end of the current financial year. To continue on this trajectory, founder and owner, Tim Hayden will temporarily relocate to the east coast of America during the first quarter of 2023, with the ambition of further growing that market.

Last year saw a significant increase in US sales compared to 2021 and a real appetite from American fans of the brand to join in with the international #loveyourjourney company campaign and the ever-popular #FindTim challenges.

“Basing ourselves on the east coast, initially in Brooklyn NY, from February for an extended period of time provides a big opportunity to travel more easily across US states,” explained Tim Hayden. “I’ve loved the US visits we’ve done already and we’ve seen some incredible success from these trips so far. However,I’ve often felt we haven’t had quite enough time to meet people and travel to more of the places we’d like to. This extended visit will afford us those opportunities.”

Hayden is quick to point out this doesn’t mean he’s abandoning the UK or his loyal followers back home. “We’ve got so many plans for this year and the UK is a huge part of that. I’ll be getting out and about meeting people. We’ve got some exciting new products coming and we’re doing our bit to support some great charities too. We’re really proud of what we’ve achieved in the past year or so, particularly smashing our single day sales record during our live Black Friday launch event. Our company motto is #loveyourjourney and I think we’re all loving where this adventure is taking us.”

Hayden has also amassed a significant social media following with his personal TikTok account surpassing one million followers at the end of last year, something which has been one of the key pillars of his success with Hagley West. This year the aim is to diversify and create more content across Instagram and YouTube, as well as continuing to serve it’s loyal TikTok audience base.

For more information on Hagley West, visit www.hagleywest.com. Alternatively, follow founder, Tim Hayden on TikTok @timhayden6.

British-based watch brand Hagley West is making inroads into the vital US market thanks to significantly increased exposure on TikTok.

Owner, entrepreneur and TikTok influencer, Tim Hayden, has had two recent trips stateside, where he travelled to different states, hosting a number of live streams, to his nearly one million followers. A third trip is also planned for the end of this month, due to the success of the previous visits.

During his visits Hayden runs his now legendary ‘Find Tim’ live stream challenges to give social media fans a chance to locate him and potentially win a free watch. As a direct result of the visits, the brand has already seen more than 796 US sales and many more enquiries.

The first visit to the US alone delivered more than 300 new US customers and another 40,000 new US social media followers. This spurred Hayden on to want to visit again and also look at different sectors.

“Our famous strapline is ‘love your journey’ and there is nothing more exciting than breaking into new markets”, explained Tim Hayden. “We’re obviously really proud of our British heritage and we’ll never lose that, but there’s already so much interest in the US and we’re only really just getting started.”

Hagley West is a UK small business success story set against a really difficult current economic landscape. The business is less than five years old and run primarily from Hayden’s Hertfordshire home, with his kitchen doubling as his office. Nevertheless, each year has seen a significant increase in profits and social media following.

Hayden continued, “Times are difficult for a lot of people at the moment and if we can be a source of inspiration for other small businesses on their own journey, I take a lot of personal pride in that.

“This US agenda is just one of a number of really interesting initiatives we are currently undertaking on our growth journey. There are so many places we are keen to take the brand, but that’s not to say we’re forgetting our UK audience.”

Hagley West is currently gearing up for its big Black Friday event, with exciting discounts and opportunities set to be announced in the coming weeks. Hayden is also collaborating with other influencers and supporting charity initiatives via his social presence.

For more information on Hagley West, visit www.hagleywest.com or follow founder, Tim Hayden on TikTok @timhayden6.