As many businesses have suffered greatly from the fall out of Covid-19, the world’s first geospatial marketer and Yorkshire resident, Elaine Ball has announced the successful growth of her business, Elaine Ball Ltd – a dedicated business & marketing consultancy for the global Geospatial industry, delivering business, sales, and marketing consulting services through workshops, consultancy, training, and execution.

Expecting to be impacted negatively by the pandemic, Elaine has in fact seen revenue grow by 30% and staff increase by 25% over the past 12 months.

In 2013, Elaine invested £60,000 of her own savings to launch Elaine Ball Ltd, hiring seasoned professionals from the field to bolster team experience and skill – an investment that has paid off eight years later.

The company has experienced a period of rapid expansion, particularly with the launch of its Get Kids into Survey recruitment campaign, designed to introduce and educate the younger generation to the relatively unknown world of surveying and encourage them to consider it as a possible career path. 

Elaine Ball Ltd has also now formally launched the all-new global Geospatial Marketing Academy (GMA). This is an online programme for survey companies and equipment manufacturers/resellers, helping them to get clear on their transformations and bring a client-driven marketing approach in house. 

Elaine comments:

“It’s fantastic that the business has gone from strength to strength and we’re turning over more revenue than we ever have before. I truly believe this is down to the passion behind and intent of the team, focused on raising the standards of sales and marketing within the Geospatial industry.”

“The pandemic hasn’t deterred our mission at all – in fact, it may have helped. As strange as that may sound, the industry as a whole is very behind in terms of techniques, for instance many of them haven’t been using digital marketing techniques. Lockdown forced many geospatial companies online for the first time, which was necessary and long overdue!”

Yorkshire-based business & mindset coaching agency, Social Cactus, has announced the appointment of Chris Fawcett as Partner and CFO, taking the business to a team of nine.

Leeds-born Chris (31), Founder of Chris Fawcett Coaching, has also taken on the role of Head Coach. The Master Practitioner of NLP (Neuro-Linguistic Programming), Time Line Therapy and Hypnosis will be working 1:1 with newer business owners, helping them with business and mindset coaching as they grow their own coaching and service-based businesses.

Amy Crumpton, Founder of Social Cactus, who is also a certified NLP practitioner and practitioner of Time Line Therapy said of the appointment: “I am so excited to share this amazing news. Chris is a super-talented coach and is the perfect person to help our clients to start their businesses off on the right foot – after building his own coaching business to 5-figure months in less than two years.”

Chris added: “The response so far has been incredible. The programme we have established for new business owners, Magnetic 1:1 Coaching is already at capacity and we have a waiting list for the next intake” Due to the popularity of our coaching programmes, we have recently appointed two new coaches to support the growth of the business and the ever-increasing demand for coaching.

The announcement comes shortly after the agency hit £500,000 in sales in the past year, supporting record numbers of clients, and continued with their work in the Cactus Foundation.

Amy and Chris are establishing the Foundation together to “provide ambitious entrepreneurs in underprivileged communities around the world with the resources, training and development they need to start their own businesses. By doing this, it will create a positive impact for the entrepreneurs themselves, their families, and their communities as a whole”.

The Cactus Foundation will be supporting causes close to their hearts too, which so far includes plans for the building of an animal shelter for the charity ‘Rescued Paws’ in Spain and improving education, and delivering small business coaching in South America.