Uberall, the digital platform delivering ‘Near Me’ Brand Experiences for customers, today announced that Greg Sterling will become the company’s first VP of market insights. Sterling brings 20 years of experience as an analyst, writer, and researcher focused on digital and location-based media and marketing.

In this new role, Sterling will provide his expertise, insights and support to multiple internal teams and will lead research and content initiatives within Uberall. They will include leveraging Uberall’s unique data and insights to help benefit the company’s enterprise customer base, channel partners and resellers (e.g., SEO, digital marketing agencies, and more), as well as the broader market. Sterling will also be speaking at and programming events.

“I’m thrilled to join the exciting Uberall team,” said Sterling. “There’s still a considerable amount of work to do to educate and help brands and marketers to deliver effective ‘near me’ experiences to their customers; and Uberall is doing some great and innovative things to meet those needs.”

Sterling is one of the leading analysts and speakers on location marketing, location intelligence and the SMB marketplace, with an extensive background in digital strategy, research, content development, and event programming. He has been a contributor to Search Engine Land since 2006.

Before joining Uberall, Sterling was the VP of strategy & insights at LSA, where he helped accelerate the organisation’s transformation from traditional media trade group to leading digital marketing association for location-based marketers.

“Greg has been a leader in the location marketing space for two decades,” said Norman Rohr, SVP of marketing at Uberall. “We believe that his expertise and knowledge will help Uberall as we continue to grow, win business, and serve our customers around the world, and in North America in particular.”

For more information about Uberall, visit: https://uberall.com/.